Social, Political, and Economic Contexts in Public Relations, Culbertson, Hugh M.

Автор: Bardhan, Nilanja, Gower, Karla
Название: The role of leadership in building inclusive diversity in public relations
ISBN: 0367769646 ISBN-13(EAN): 9780367769642
Издательство: Taylor&Francis
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Цена: 39800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public relations industry.

Автор: Kerrigan, Ken
Название: Our future in public relations
ISBN: 1839095997 ISBN-13(EAN): 9781839095993
Издательство: Emerald
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Цена: 62330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In an era of fake news and diminishing trust, it`s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.

Автор: Ayse Erdemir
Название: Reputation Management Techniques in Public Relations
ISBN: 1522536191 ISBN-13(EAN): 9781522536192
Издательство: Mare Nostrum (Eurospan)
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Цена: 218990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.

Автор: Manfred R?hl
Название: Journalismus und Public Relations
ISBN: 3658065338 ISBN-13(EAN): 9783658065331
Издательство: Springer
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Цена: 43530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ​Vorwort.- Miterlebte Anfдnge.- Klassische Kommunikations-/Gesellschafts-Verhдltnisse.- Kommunizieren und Publizieren.- Zur programmatischen Emergenz von Journalismus und Public Relations.- Zustдnde und Fortschritte.

Автор: Michaelson David, Stacks Don W.
Название: A Professional and Practitioner`s Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
ISBN: 1631577611 ISBN-13(EAN): 9781631577611
Издательство: Mare Nostrum (Eurospan)
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Цена: 18390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.

Автор: Chapman Ezekiel
Название: Public Relations Management
ISBN: 1635492424 ISBN-13(EAN): 9781635492422
Издательство: Неизвестно
Цена: 152350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Название: Mastering business for strategic communicators
ISBN: 1787145042 ISBN-13(EAN): 9781787145047
Издательство: Emerald
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Цена: 97560.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The most successful communication professionals are no longer just communication experts—they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen.  Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP.  This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today’s most well-known brands and organizations. 

Автор: Culbertson, Hugh M.
Название: Social, Political, and Economic Contexts in Public Relations
ISBN: 0805812881 ISBN-13(EAN): 9780805812886
Издательство: Taylor&Francis
Рейтинг:
Цена: 51030.00 T
Наличие на складе: Нет в наличии.

Автор: Richard M. Auty, Katrina Brown
Название: Approaches to Sustainable Development
ISBN: 1138963720 ISBN-13(EAN): 9781138963726
Издательство: Taylor&Francis
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Цена: 34700.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: First published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

Автор: Bardhan
Название: Public Relations in Global Cultural Contexts
ISBN: 0415872855 ISBN-13(EAN): 9780415872850
Издательство: Taylor&Francis
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Цена: 178640.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.

Название: Intercultural public relations
ISBN: 1138189251 ISBN-13(EAN): 9781138189256
Издательство: Taylor&Francis
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Цена: 43890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice.

Автор: Ni Lan, Wang Schlupp Qi, Sha Bey-Ling
Название: Intercultural Public Relations: Realities and Reflections in Practical Contexts
ISBN: 1138189243 ISBN-13(EAN): 9781138189249
Издательство: Taylor&Francis
Рейтинг:
Цена: 193950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice.