The role of leadership in building inclusive diversity in public relations, Bardhan, Nilanja, Gower, Karla
Автор: Gregory Название: Strategic Public Relations Leadership ISBN: 041566795X ISBN-13(EAN): 9780415667951 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation. This short textbook is suitable for aspiring practitioners, MBA and other masters qualificationsin public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organisations.
Автор: Richard Houghton, Crispin Manners Название: Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It ISBN: 1787568865 ISBN-13(EAN): 9781787568860 Издательство: Emerald Рейтинг: Цена: 21670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.
Автор: Pompper, Donnalyn Название: Community Building and Early Public Relations ISBN: 0367224011 ISBN-13(EAN): 9780367224011 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women`s Role on and after the Oregon Trail offers a path forward in broadening PR`s Caucasian/White male-gendered history in the U.S.
Автор: McLisky Название: English for Public Relations: for academic Purposes TB ISBN: 185964533X ISBN-13(EAN): 9781859645338 Издательство: Garnet Education Рейтинг: Цена: 18630.00 T Наличие на складе: Нет в наличии. Описание: A faculty-specific series for students in higher education.
Автор: Vladlena Benson, Ronald Tuninga, George Saridakis Название: Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity ISBN: 1522505598 ISBN-13(EAN): 9781522505594 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 213450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the role of social media technology in organisational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.
Автор: Kerrigan, Ken Название: Our future in public relations ISBN: 1839095997 ISBN-13(EAN): 9781839095993 Издательство: Emerald Рейтинг: Цена: 62330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In an era of fake news and diminishing trust, it`s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
Автор: Edwards, Lee Название: Power, Diversity and Public Relations ISBN: 0367867826 ISBN-13(EAN): 9780367867829 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Невозможна поставка. Описание: Drawing on theoretical perspectives including Bourdieu`s work, the sociology of the professions, identity and postcolonial / critical race theory, this book examines both occupational discourses of PR identity and purpose and practitioner accounts of their experiences in PR.
PR Women with Influence: Breaking Through the Ethical and Leadership Challenges makes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women’s perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals.
Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR.
Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today’s public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.
PR Women with Influence: Breaking Through the Ethical and Leadership Challenges makes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women’s perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals.
Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR.
Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today’s public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.
Автор: Gregory, Anne Willis, Paul Название: Strategic public relations leadership ISBN: 1032028017 ISBN-13(EAN): 9781032028019 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation.
Автор: Brighton Paul Название: Original Spin ISBN: 1780760590 ISBN-13(EAN): 9781780760599 Издательство: Bloomsbury Academic Рейтинг: Цена: 52800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Is political spin really a new phenomenon or have politicians been manipulating the press for as long as newspapers have existed? This book shows that spin is not something dreamed up by modern, media-savvy politicians. In fact, it was one of the best-kept political secrets of the eighteenth and nineteenth centuries.
Автор: Theunissen, Petra Sissons, Helen Название: Relationship building in public relations ISBN: 1138183237 ISBN-13(EAN): 9781138183230 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships.
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