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Communication Matters, Packer, Jeremy


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Цена: 148010.00T
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При оформлении заказа до: 2025-08-18
Ориентировочная дата поставки: конец Сентября - начало Октября
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Автор: Packer, Jeremy
Название:  Communication Matters
ISBN: 9780415782241
Издательство: Taylor&Francis
Классификация:

ISBN-10: 0415782244
Обложка/Формат: Hardback
Страницы: 302
Вес: 0.75 кг.
Дата издания: 11.11.2011
Серия: Shaping inquiry in culture, communication and media studies
Иллюстрации: 13 halftones, black and white
Размер: 234 x 156
Читательская аудитория: Undergraduate
Подзаголовок: Materialist approaches to media, mobility and networks
Рейтинг:
Поставляется из: Европейский союз

Introducing Language and Intercultural Communication  2  new ed. ISBN 9781138481619

Автор: Jackson, Jane
Название: Introducing Language and Intercultural Communication 2 new ed. ISBN 9781138481619
ISBN: 1138481610 ISBN-13(EAN): 9781138481619
Издательство: Taylor&Francis
Рейтинг:
Цена: 40820.00 T
Наличие на складе: Нет в наличии.
Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

Автор: Scott David Meerman
Название: The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly
ISBN: 1119651549 ISBN-13(EAN): 9781119651543
Издательство: Wiley
Рейтинг:
Цена: 20050.00 T
Наличие на складе: Поставка под заказ.
Описание:

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising

The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:

  • Incorporate the new rules that will keep you ahead of the digital marketing curve
  • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
  • Use web-based communication technologies to their fullest potential
  • Gain valuable insights through compelling case studies and real-world examples
  • Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat

The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.


Communication Matters

Автор: Packer, Jeremy
Название: Communication Matters
ISBN: 0415782252 ISBN-13(EAN): 9780415782258
Издательство: Taylor&Francis
Рейтинг:
Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Rethinking language use in digital africa

Название: Rethinking language use in digital africa
ISBN: 1800412290 ISBN-13(EAN): 9781800412293
Издательство: Неизвестно
Рейтинг:
Цена: 62530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book challenges the view that digital communication in Africa is relatively unsophisticated and questions the assumption that digital communication has a damaging effect on indigenous African languages. It offers a paradigm of language merging that provides a blueprint for the decolonization of African languages through digital platforms.

Understanding intercultural communication

Автор: Holliday, Adrian (Canterbury Christchurch University, UK)
Название: Understanding intercultural communication
ISBN: 0815352395 ISBN-13(EAN): 9780815352396
Издательство: Taylor&Francis
Рейтинг:
Цена: 45930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:

    • the positive contribution of people from diverse cultural backgrounds;
    • the politics of Self and Other which promote negative stereotyping;
    • the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.

Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.


The Routledge Handbook of Language and Intercultural Communication

Автор: Jane Jackson
Название: The Routledge Handbook of Language and Intercultural Communication
ISBN: 1138389455 ISBN-13(EAN): 9781138389458
Издательство: Taylor&Francis
Рейтинг:
Цена: 234790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.

Communicating Across Cultures, Second Edition

Автор: Ting-Toomey Stella
Название: Communicating Across Cultures, Second Edition
ISBN: 1462536476 ISBN-13(EAN): 9781462536474
Издательство: Taylor&Francis
Рейтинг:
Цена: 58170.00 T
Наличие на складе: Невозможна поставка.
Описание: This highly regarded text--now revised and expanded with 50% new material--helps students and professionals build their knowledge and competencies for effective intercultural communication in any setting. The authors' comprehensive, updated theoretical framework (integrative identity negotiation theory) reveals how both verbal and nonverbal communication are affected by multilayered facets of identity. Written in a candid, conversational style, the book is rich with engaging examples illustrating cultural conflicts and misunderstandings that arise in workplace, educational, interpersonal, and community contexts. Readers learn how to transform polarized conversations into successful intercultural engagements by combining knowledge about culture with mindful listening and communication skills.

New to This Edition
*Extensively revised to reflect the ongoing development of integrative identity negotiation theory, nearly 20 years of research advances, the growing diversity of the United States, and global trends.
*Chapter providing a mindfulness lens on intercultural and intergroup communication competence.
*Chapter on culture shock in sojourners (international students, global businesspeople, and others).
*Chapter on immigrants' acculturation processes.
*Lively chapter-opening case examples, including compelling personal stories.
*End-of-chapter summaries, "Mindful Guidelines" to put into practice, and critical thinking questions.
*New and expanded discussions of hot topics: cross-cultural workplaces, community building, peace building, romantic relationships, prejudice and discrimination, microaggressions, and ethical issues.

Globalizing Intercultural Communication

Автор: Sorrells Kathryn
Название: Globalizing Intercultural Communication
ISBN: 1452299331 ISBN-13(EAN): 9781452299334
Издательство: Sage Publications
Рейтинг:
Цена: 120390.00 T
Наличие на складе: Поставка под заказ.
Описание: A student-focused reader organized around both established and contemporary areas of intercultural communication research and theory.

Intercultural Communication: A Critical Introduction

Автор: Piller Ingrid
Название: Intercultural Communication: A Critical Introduction
ISBN: 1474412912 ISBN-13(EAN): 9781474412919
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 28500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Combining perspectives from discourse analysis and sociolinguistics, the second edition of this popular textbook provides students with an up-to-date overview of the field of intercultural communication.

How We Use Stories and Why That Matters: Cultural Science in Action

Автор: Hartley John
Название: How We Use Stories and Why That Matters: Cultural Science in Action
ISBN: 1501383299 ISBN-13(EAN): 9781501383298
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 65830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using compelling examples and analysis, this open access book How We Use Stories and Why That Matters shows what the New York Shakespeare Riots tell us about class struggle, what Death Cab for Cutie tells us about media, what Kate Moss’s wedding dress tells us about authorship, and how Westworld and Humans imagine very different futures for Artificial Intelligence: one based on slavery, the other on class. Together, these knowledge stories tell us about how intimate human communication is organised and used to stage organised conflict, to test the ‘fighting fitness’ of contending groups – provoking new stories, identities and classes along the way. This book guides the reader through the tangled undergrowth of communication and cultural expression towards a new understanding of the role of group-mediating stories at global and digital scale. It argues that media and networked systems perform and bind group identities, creating bordered fictions within which economic and political activities are made meaningful. Now that computational and global scale, big data, metadata and algorithms rule the roost even in culture, subjectivity and meaning, we need population-scale frameworks to understand individual, micro-scale sense-making practices. To achieve that, we need evolutionary and systems approaches to understand cultural performance and dynamics. The opposing universes of fact (science, knowledge, education) and fiction (entertainment, story and imagination) – so long separated into the contrasting disciplines of natural sciences and the humanities – can now be understood as part of one turbulent sphere of knowledge-production and innovation. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollection.com. Open access was funded by Knowledge Unlatched.

Net Locality - Why Location Matters in a Networked  World

Автор: Gordon
Название: Net Locality - Why Location Matters in a Networked World
ISBN: 1405180617 ISBN-13(EAN): 9781405180610
Издательство: Wiley
Рейтинг:
Цена: 81260.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides an introduction to the new theory of Net Locality and the profound effect on individuals and societies when everything is located or locatable.

How We Use Stories and Why That Matters

Автор: Hartley John
Название: How We Use Stories and Why That Matters
ISBN: 150135163X ISBN-13(EAN): 9781501351631
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 126720.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Using compelling examples and analysis, How We Use Stories and Why That Matters shows what the New York Shakespeare Riots tell us about class struggle, what Death Cab for Cutie tells us about media, what Kate Moss's wedding dress tells us about authorship, and how Westworld and Humans imagine very different futures for Artificial Intelligence: one based on slavery, the other on class. Together, these knowledge stories tell us about how intimate human communication is organised and used to stage organised conflict, to test the 'fighting fitness' of contending groups - provoking new stories, identities and classes along the way.

This book guides the reader through the tangled undergrowth of communication and cultural expression towards a new understanding of the role of group-mediating stories at global and digital scale. It argues that media and networked systems perform and bind group identities, creating bordered fictions within which economic and political activities are made meaningful. Now that computational and global scale, big data, metadata and algorithms rule the roost even in culture, subjectivity and meaning, we need population-scale frameworks to understand individual, micro-scale sense-making practices. To achieve that, we need evolutionary and systems approaches to understand cultural performance and dynamics.

The opposing universes of fact (science, knowledge, education) and fiction (entertainment, story and imagination) - so long separated into the contrasting disciplines of natural sciences and the humanities - can now be understood as part of one turbulent sphere of knowledge-production and innovation.



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