Автор: Jackson, Jane Название: Introducing Language and Intercultural Communication 2 new ed. ISBN 9781138481619 ISBN: 1138481610 ISBN-13(EAN): 9781138481619 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Нет в наличии. Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Автор: Lilleker D Название: Key Concepts in Political Communication ISBN: 1412918308 ISBN-13(EAN): 9781412918305 Издательство: Sage Publications Рейтинг: Цена: 104970.00 T Наличие на складе: Есть Описание: Provides an introduction to the concepts, structures, and professional practices of political communication. This book considers both practical and theoretical issues central to political communication, and offers an assessment of developments in political communication.
Автор: David Lindsay Название: Scientific Writing = Thinking in Words ISBN: 1486311474 ISBN-13(EAN): 9781486311477 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24030.00 T Наличие на складе: Нет в наличии. Описание: Presents a way of thinking about writing that builds on the way good scientists think about research. The simple principles in this book will help you to clarify the objectives of your work and present your results with impact. Fully updated throughout, this book makes communicating research easier and encourages researchers to write confidently.
Автор: Wood Julia Название: Communication Mosaics ISBN: 1305403584 ISBN-13(EAN): 9781305403581 Издательство: Cengage Learning Рейтинг: Цена: 67570.00 T Наличие на складе: Невозможна поставка. Описание: COMMUNICATION MOSAICS: AN INTRODUCTION TO THE FIELD OF COMMUNICATION, 8E draws from the most up-to-date research, theories, and technological information to provide both an overview of the field and practical applications you can immediately use to improve your personal, professional, and public communication skills. Extremely student friendly, the text combines the author's signature first-person narrative style with popular student commentaries. It introduces the basic processes and skills central to all communication contexts and then explains how these aspects of communication are applied in specific contexts such as interpersonal and public speaking. New coverage in Chapter 13 walks you step-by-step through the process of planning and preparing a public speech. As you progress through the text, each chapter ends with a case study enabling you to put what you learn into practice.
Автор: Vincent Miller Название: Understanding Digital Culture ISBN: 1473993873 ISBN-13(EAN): 9781473993877 Издательство: Sage Publications Рейтинг: Цена: 42230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From profiling databases and mashups to cybersex and the truth about social networking, Miller`s insightful second edition traces the pervasive influence of `digital culture` throughout contemporary life.
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Jane Jackson Название: The Routledge Handbook of Language and Intercultural Communication ISBN: 1138389455 ISBN-13(EAN): 9781138389458 Издательство: Taylor&Francis Рейтинг: Цена: 234790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.
Автор: Couldry N Название: Why Voice Matters ISBN: 1848606613 ISBN-13(EAN): 9781848606616 Издательство: Sage Publications Рейтинг: Цена: 143610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An impassioned manifesto for how `voice` might be used to counter neo-liberal ideologies in the future, from a star name in the field of media, communication and cultural studies
Автор: Kalyango Jr, Yusuf (Editor), Kopytowska, Monika Weronika (Editor) Название: Why discourse matters ISBN: 1433123908 ISBN-13(EAN): 9781433123900 Издательство: Peter Lang Рейтинг: Цена: 130340.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume draws on issues and cases from more than 20 countries to provide empirical evidence and theoretical insights into why discourse matters. Covering a wide range of concepts and topical issues, contributors from media studies, journalism, and linguistics address the following key questions: Why and how does discourse matter pertaining to identity in a mediatized world? Who makes discourse and identity matter, for what reason, in what way, and with what consequences? The volume provokes a new proposition that it is necessary to go beyond the safe havens of disciplinary strongholds with familiar terminology, methodology, and questions to address future inquiries into discourse and identity from a combination of linguistics and journalistic media studies.
Название: Why love matters ISBN: 1433129280 ISBN-13(EAN): 9781433129285 Издательство: Peter Lang Рейтинг: Цена: 44750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As our current systems of decision-making are increasingly unable to meet the global challenges of climate change, resource depletion, poverty, healthcare, economic instability and global violence, the contributors in this book make a radical proposal for an innovative form of governance that is based on core human values such as love, compassion, care, justice and dignity. Arising from a concern that the «old paradigm» of alienation, consumerism, selfishness and exploitation is damaging for humankind and the family of Earth, the book postulates that a new way of being must be in place so that intrinsic values of caring for others should underpin the intent of our decisions at personal, regional, national, international and global levels. With illustrative references and examples in fields of politics, economy, health and peace, the content of this book argues forcefully that Love, with a capital L, matters in governance, where values can serve as the basis to transform human consciousness about international institutions, community relationships and individual actions. Why Love Matters provides an important introductory text to students of global governance, management studies, political economics, international relations and peace studies, and equally offers illuminating and instructive ideas to leaders, managers and practitioners who are interested in what values-based governance means and looks like and how to go about it in practice.
Название: Why love matters ISBN: 1433129299 ISBN-13(EAN): 9781433129292 Издательство: Peter Lang Рейтинг: Цена: 172440.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As our current systems of decision-making are increasingly unable to meet the global challenges of climate change, resource depletion, poverty, healthcare, economic instability and global violence, the contributors in this book make a radical proposal for an innovative form of governance that is based on core human values such as love, compassion, care, justice and dignity. Arising from a concern that the «old paradigm» of alienation, consumerism, selfishness and exploitation is damaging for humankind and the family of Earth, the book postulates that a new way of being must be in place so that intrinsic values of caring for others should underpin the intent of our decisions at personal, regional, national, international and global levels. With illustrative references and examples in fields of politics, economy, health and peace, the content of this book argues forcefully that Love, with a capital L, matters in governance, where values can serve as the basis to transform human consciousness about international institutions, community relationships and individual actions. Why Love Matters provides an important introductory text to students of global governance, management studies, political economics, international relations and peace studies, and equally offers illuminating and instructive ideas to leaders, managers and practitioners who are interested in what values-based governance means and looks like and how to go about it in practice.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
