Promotional Culture and Convergence, Powell, Helen
Автор: Powell, Helen Название: Promotional Culture and Convergence ISBN: 0415672791 ISBN-13(EAN): 9780415672795 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Нет в наличии.
Автор: Sarah Gee; Steven Jackson Название: Sport, Promotional Culture and the Crisis of Masculinity ISBN: 1137556722 ISBN-13(EAN): 9781137556721 Издательство: Springer Рейтинг: Цена: 69870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport.
Автор: Manuela Epure, Lorena Clara Mihaes Название: The Role of Language and Symbols in Promotional Strategies and Marketing Schemes ISBN: 1522557784 ISBN-13(EAN): 9781522557784 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 199590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience.The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Автор: Chu, Shu-Chuan Название: Electronic Word of Mouth as a Promotional Technique ISBN: 036758476X ISBN-13(EAN): 9780367584764 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hadas, Leora Название: Authorship as promotional discourse in the screen industries ISBN: 0367504049 ISBN-13(EAN): 9780367504045 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.
Автор: Hadas, Leora Название: Authorship as Promotional Discourse in the Screen Industries ISBN: 0367356511 ISBN-13(EAN): 9780367356514 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Невозможна поставка. Описание: This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.
Автор: Cronin Название: Public Relations Capitalism ISBN: 3319726366 ISBN-13(EAN): 9783319726366 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book argues that we are witnessing the emergence of `commercial democracy` in which public relations, promotional culture and the media play a new, central role.
Автор: Eleftheria J. Lekakis Название: Consumer Activism: Promotional Culture and Resistance ISBN: 1529723094 ISBN-13(EAN): 9781529723090 Издательство: Sage Publications Рейтинг: Цена: 36950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption.
Автор: Grainge, Paul Название: Promotional Screen Industries ISBN: 0415831660 ISBN-13(EAN): 9780415831666 Издательство: Taylor&Francis Рейтинг: Цена: 39800.00 T Наличие на складе: Нет в наличии.
Автор: Torresi, Ira Название: Translating promotional and advertising texts ISBN: 1138566055 ISBN-13(EAN): 9781138566057 Издательство: Taylor&Francis Рейтинг: Цена: 39800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Covering the key types of promotional texts, including personal, business to business, institutional, business to consumer and advertising, this is the essential text for students, researchers, translators and professionals working in copywriting, marketing, public relations or related areas.
Автор: Davis Aeron Название: Promotional Cultures ISBN: 0745639828 ISBN-13(EAN): 9780745639826 Издательство: Wiley Рейтинг: Цена: 58080.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama's election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.
Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Автор: Torresi, Ira Название: Translating Promotional and Advertising Texts ISBN: 1138566047 ISBN-13(EAN): 9781138566040 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Нет в наличии.
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