Authorship as Promotional Discourse in the Screen Industries, Hadas, Leora
Автор: Davis Aeron Название: Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding ISBN: 0745639836 ISBN-13(EAN): 9780745639833 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Автор: Grainge Название: Promotional Screen Industries ISBN: 0415831628 ISBN-13(EAN): 9780415831628 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production.
In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries - advertising agencies, television promotion specialists, movie trailer houses, digital design companies - that compete and collaborate in the fluid, fast-moving world of promotional screen work.
Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of 'promotion' and 'content', the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion.
With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.
Автор: P David Marshall; Joanne Morreale Название: Advertising and Promotional Culture ISBN: 1137026235 ISBN-13(EAN): 9781137026231 Издательство: Springer Рейтинг: Цена: 31670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today.
Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.
Автор: Sarah Gee; Steven Jackson Название: Sport, Promotional Culture and the Crisis of Masculinity ISBN: 1137556722 ISBN-13(EAN): 9781137556721 Издательство: Springer Рейтинг: Цена: 69870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport.
Автор: Davis Aeron Название: Promotional Cultures ISBN: 0745639828 ISBN-13(EAN): 9780745639826 Издательство: Wiley Рейтинг: Цена: 58080.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama's election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.
Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Название: Music, Authorship, and the Book in the First Century of Prin ISBN: 0520276507 ISBN-13(EAN): 9780520276505 Издательство: Wiley Рейтинг: Цена: 52800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: What do we mean when we identify a composer as the creator of a piece of music? Does a printed piece of music embody the work, even if the composer is not the person who puts the work on paper? In this cultural history of Western music`s adaptation to print, this title looks at how the concept of musical authorship took root.
Автор: Smith Jacob, Verma Neil Название: Anatomy of Sound: Norman Corwin and Media Authorship ISBN: 0520285328 ISBN-13(EAN): 9780520285323 Издательство: Wiley Рейтинг: Цена: 31680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the work of Norman Corwin. Exploring the range of Corwin`s work - from his World War II-era poetry and his special projects for the United Nations to his writing for film and television - and its influence on media today, this book features essays that underscore the political and social impact of Corwin`s oeuvre.
Автор: Sayad Cecilia Название: Performing Authorship ISBN: 1780760051 ISBN-13(EAN): 9781780760056 Издательство: Bloomsbury Academic Рейтинг: Цена: 105600.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is about the drama of creative processes in essay, documentary and fiction films, with particular emphasis on the effects that the filmmaker`s body exerts on our sense of an authorial presence.
Автор: Caughie Название: Theories of Authorship ISBN: 1138837113 ISBN-13(EAN): 9781138837119 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Documents the major stages in the debate about film authorship.
Автор: Stephen Rose Название: Musical Authorship from Schutz to Bach ISBN: 1108421075 ISBN-13(EAN): 9781108421072 Издательство: Cambridge Academ Рейтинг: Цена: 95040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Aimed at students and researchers of music history, publishing history and cultural history, this study illuminates ideas of creativity and individuality in the seventeenth century. Its interdisciplinary approach shows how notions of the musical author were defined via the making, ownership, performance and reception of music.
Автор: Powell Manushag N. Название: Performing Authorship in Eighteenth-Century English Periodicals ISBN: 1611485959 ISBN-13(EAN): 9781611485950 Издательство: Неизвестно Рейтинг: Цена: 105740.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book embraces periodicals across the first two-thirds of the eighteenth century to argue that this mode of writing, packed with humor and verve, originates the figure of the mass market author as a literary character. The author posits that, at the same time, periodicals harbor inescapable doubts as to whether such a character is sustainable.
Автор: Becnel Kim Название: The Rise of Corporate Publishing and Its Effects on Authorship in Early Twentieth Century America ISBN: 0415762472 ISBN-13(EAN): 9780415762472 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book sets out to disprove the assumption that when the world of publishing went corporate in the early decades of the twentieth century, it caused the ruin or at the very least, the dilution, of true literary works of art.
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