Advertising Language, Tanaka, Keiko

Название: Propaganda and conflict
ISBN: 135019445X ISBN-13(EAN): 9781350194458
Издательство: Bloomsbury Academic
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Цена: 33780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This open access volume presents the latest research in propaganda studies, featuring contributions from a range of leading scholars and covering the most cutting-edge scholarship in the study of propaganda from World War I to the present. Propaganda has always played a key role in shaping attitudes during periods of conflict and the academic study of propaganda, commencing in earnest in 1915, has never really left us. We continue to want to understand propaganda's inner-workings and, in doing so, to control and confine its influence.

We remain anxious about pernicious information warfare campaigns, especially those that seemingly endanger liberal democracy or freedom of thought. What are the challenges, then, of studying propaganda studies in the twenty-first century? Much scholarship remains locked into the study of state-led campaigns, however an area of special concern in recent years has been the loss of official control over the basic instruments of mass communication. This has been seen in the rise of 'fake news' and the ability of non-state actors to influence political events.

The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollection.com. Open access was funded by Knowledge Unlatched.

Автор: Neuhaus Jessamyn
Название: Housework and Housewives in American Advertising: Married to the Mop
ISBN: 134929618X ISBN-13(EAN): 9781349296187
Издательство: Springer
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Цена: 46570.00 T
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Описание: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

Автор: Sherman, Zoe
Название: Modern Advertising and the Market for Audience Attention
ISBN: 1138201545 ISBN-13(EAN): 9781138201545
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences.

Автор: Arthur der Weduwen, Andrew Pettegree
Название: The Dutch Republic and the Birth of Modern Advertising
ISBN: 9004413804 ISBN-13(EAN): 9789004413801
Издательство: Brill
Цена: 175330.00 T
Наличие на складе: Нет в наличии.
Описание: With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this study, based on an exhaustive examination of the first six thousand advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society. Businesses and private citizens used the newspapers to offer a wide range of goods and services, publicise new inventions, or appeal for help in recovering lost and stolen goods, pets or children. In these evocative, colourful and sometimes deeply moving notices, we see the beginnings of marketing strategies that would characterise the advertising world over the following centuries, and into the modern era.

Автор: J. Dickenson
Название: Australian Women in Advertising in the Twentieth Century
ISBN: 1137514337 ISBN-13(EAN): 9781137514332
Издательство: Springer
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Цена: 53100.00 T
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Описание: Australian Women in Advertising in the Twentieth Century captures the stories of women working in the global advertising industry, exploring the important contributions women made to the industry and the role of the industry in shaping the `modern` woman.

Автор: Meyers Cynthia B
Название: Word from Our Sponsor
ISBN: 0823253708 ISBN-13(EAN): 9780823253708
Издательство: Wiley EDC
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Цена: 108680.00 T
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Описание:

During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history.
Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society.
Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.

Автор: Tanaka, Keiko
Название: Advertising Language
ISBN: 0415198356 ISBN-13(EAN): 9780415198356
Издательство: Taylor&Francis
Рейтинг:
Цена: 51030.00 T
Наличие на складе: Нет в наличии.

Автор: Douglas E. Haynes
Название: The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality
ISBN: 1350278041 ISBN-13(EAN): 9781350278042
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 100320.00 T
Наличие на складе: Нет в наличии.
Описание: This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a ‘brand-name capitalism’ among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women’s medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of ‘brand-name capitalism’ and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.

Автор: Lambert Julie Anne
Название: The Art of Advertising
ISBN: 1851245383 ISBN-13(EAN): 9781851245383
Издательство: Неизвестно
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Цена: 42240.00 T
Наличие на складе: Невозможна поставка.
Описание: Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements - which have survived by chance and are now divorced from their original purpose - provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics and local history. Copiously illustrated from the world-renowned John Johnson Collection of Printed Ephemera and featuring work by influential illustrators John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past.

Автор: Godfrey Harris
Название: Word of Mouth Advertising in the Real World
ISBN: 0935047670 ISBN-13(EAN): 9780935047677
Издательство: Gazelle Book Services
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Цена: 28590.00 T
Наличие на складе: Невозможна поставка.
Описание: Word of mouth advertising, the oldest, least expensive, and most effective form of market promotion, has recently added e-mails, websites, and an array of social networks to the way information about products, services, events, and ideas are disseminated. Harris reviews the impact of these new techniques against the background of a major case study of 25 word of mouth programs used as the primary marketing tool to promote a museum exhibit. This is the 8th book by the author on various aspects of word of mouth advertising. Previous titles have examined how to stimulate word of mouth advertising, how to use it effectively in various industries, how to use it on the Internet, the role of body language in word of mouth advertising, and how to design word of mouth programs.

Автор: Alexander, Jenny
Название: Environmental Advertising
ISBN: 1138677884 ISBN-13(EAN): 9781138677883
Издательство: Taylor&Francis
Рейтинг:
Цена: 112290.00 T
Наличие на складе: Нет в наличии.

Автор: Arvidsson
Название: Marketing Modernity
ISBN: 1138880027 ISBN-13(EAN): 9781138880023
Издательство: Taylor&Francis
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Цена: 51030.00 T
Наличие на складе: Невозможна поставка.
Описание: Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.