Strategic Writing, Marsh, Charles

Название: Strategic Writing
ISBN: 1032461055 ISBN-13(EAN): 9781032461052
Издательство: Taylor&Francis
Цена: 148010 T
Наличие на складе: Поставка под заказ.

Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short
Название: Strategic Writing
ISBN: 1138037109 ISBN-13(EAN): 9781138037106
Издательство: Taylor&Francis
Цена: 107190 T
Наличие на складе: Поставка под заказ.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

Автор: Men, Linjuan Rita (university Of Florida, U.s.a.)
Название: Strategic communication for startups and entrepreneurs in china
ISBN: 0367222841 ISBN-13(EAN): 9780367222840
Издательство: Taylor&Francis
Рейтинг:
Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.

Автор: Becker, Howard Saul,
Название: Telling about society /
ISBN: 0226041263 ISBN-13(EAN): 9780226041261
Издательство: Wiley
Рейтинг:
Цена: 15840.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores the unconventional ways we communicate what we know about society to others. This book explores the many ways knowledge about society can be shared and interpreted through different forms of telling such as fiction, films, photographs, maps, mathematical models - many of which remain outside the boundaries of conventional social science.

Автор: Gregory, Anne Willis, Paul
Название: Strategic Public Relations Leadership
ISBN: 1032027991 ISBN-13(EAN): 9781032027999
Издательство: Taylor&Francis
Рейтинг:
Цена: 163330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation.

Автор: Landa, Robin
Название: Strategic creativity
ISBN: 1032137797 ISBN-13(EAN): 9781032137797
Издательство: Taylor&Francis
Рейтинг:
Цена: 34700.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. A fundamental resource that enables business professionals to stand out amongst their colleagues.

Автор: Eggensperger, Jim Salvatore, Jeanne
Название: Strategic Public Relations Writing
ISBN: 1032157313 ISBN-13(EAN): 9781032157313
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.

Автор: Eggensperger, Jim Salvatore, Jeanne M.
Название: Strategic public relations writing
ISBN: 1032163879 ISBN-13(EAN): 9781032163871
Издательство: Taylor&Francis
Рейтинг:
Цена: 56130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.

Автор: Moore Simon, Hьbscher Roland
Название: Strategic Communication and AI: Public Relations with Intelligent User Interfaces
ISBN: 0367627795 ISBN-13(EAN): 9780367627799
Издательство: Taylor&Francis
Рейтинг:
Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.

Автор: Yoo, Joanne,
Название: Evocative qualitative inquiry :
ISBN: 1032145684 ISBN-13(EAN): 9781032145686
Издательство: Taylor&Francis
Рейтинг:
Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Evocative Qualitative Inquiry explores academic research that evokes vitality and life. It provides a road map into integrating the personal with professional to engage in intrinsically meaningful forms of inquiry. It relays how pleasurable, sensory and rhythmic forms of inquiry can engender a sense of timelessness and growth.

Автор: Noor Al Deen Hana S
Название: Social Media and Strategic Communications
ISBN: 1137287047 ISBN-13(EAN): 9781137287045
Издательство: Springer
Рейтинг:
Цена: 71730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.

Автор: Monahan, Brendan
Название: Strategic corporate crisis management
ISBN: 1032107375 ISBN-13(EAN): 9781032107370
Издательство: Taylor&Francis
Рейтинг:
Цена: 30610.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presenting an alternative to traditional models of centralized crisis management, this book makes the case for decentralizing crisis response and building resilience where it matters most, and provides an accessible, pragmatic approach for doing so.

Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short
Название: Strategic Writing
ISBN: 1138037109 ISBN-13(EAN): 9781138037106
Издательство: Taylor&Francis
Рейтинг:
Цена: 107190.00 T
Наличие на складе: Поставка под заказ.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

Автор: Kuehn S & Lingwall J
Название: The Basics of Media Writing
ISBN: 1506308104 ISBN-13(EAN): 9781506308104
Издательство: Sage Publications
Рейтинг:
Цена: 120390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With two comprehensive writing models, Scott A Kuehn and Andrew Lingwall help readers to develop the essential writing skills and professional habits needed to succeed in 21st-century media careers.