Strategic Public Relations Leadership, Gregory, Anne Willis, Paul

Автор: Patrick M. Lencion
Название: The Five Dysfunctions of a Team: A Leadership Fable
ISBN: 0787960756 ISBN-13(EAN): 9780787960759
Издательство: Wiley
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Цена: 22170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Interwoven with the fictional story of a woman who becomes CEO of a struggling, high-profile company with a dysfunctional executive team is an analysis of the five corruptions, diagnostic questions to help readers assess their organizations, and a teamwork model of the action steps to overcome the corruptions.

Автор: Kleiner Art, Thomson Josie, Schwartz Jeffrey
Название: The Wise Advocate: The Inner Voice of Strategic Leadership
ISBN: 0231178042 ISBN-13(EAN): 9780231178044
Издательство: Wiley
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Цена: 26400.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book gives a transformative explanation of how cutting-edge neuroscience can help business leaders set a course toward better management. Strategic leaders, it shows, play the role of wise advocates: able to go beyond day-to-day transactional behavior to a longer-term, broader perspective that articulates their organization`s deeper purpose.

Автор: Bardhan, Nilanja, Gower, Karla
Название: The role of leadership in building inclusive diversity in public relations
ISBN: 0367769646 ISBN-13(EAN): 9780367769642
Издательство: Taylor&Francis
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Цена: 39800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public relations industry.

Автор: Hughes, Richard L. (center For Creative Leadership) Beatty, Katherine M. (center For Creative Leadership) Dinwoodie, David
Название: Becoming a strategic leader
ISBN: 1118567234 ISBN-13(EAN): 9781118567234
Издательство: Wiley
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Цена: 34850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short
Название: Strategic Writing
ISBN: 1138037109 ISBN-13(EAN): 9781138037106
Издательство: Taylor&Francis
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Цена: 107190.00 T
Наличие на складе: Поставка под заказ.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

Автор: Ovadje Franca
Название: Change Leadership in Developing Countries
ISBN: 0415819237 ISBN-13(EAN): 9780415819237
Издательство: Taylor&Francis
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Цена: 76550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers readers an integrative model for designing, implementing, and evaluating organizational change. From an African perspective, it discusses the specific issues associated with leading change within the context of developing economies.

Автор: House Robert J
Название: Strategic Leadership Across Cultures
ISBN: 1412995949 ISBN-13(EAN): 9781412995948
Издательство: Sage Publications
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Цена: 202750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The third GLOBE book is unique in its focus, methodology, and impact. The research reported in this book was obtained during the third phase of the GLOBE project which lasted approximately 10 years. It examines strategic leadership effectiveness for executive and top-level management.

Автор: Ovadje Franca
Название: Change Leadership in Africa
ISBN: 0415819229 ISBN-13(EAN): 9780415819220
Издательство: Taylor&Francis
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Цена: 163330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers readers an integrative model for designing, implementing, and evaluating organizational change. From an African perspective, it discusses the specific issues associated with leading change within the context of developing economies.

Автор: Rainey
Название: The Pursuit Of Sustainable Leadership
ISBN: 1623961270 ISBN-13(EAN): 9781623961275
Издательство: Mare Nostrum (Eurospan)
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Цена: 94250.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sustainable Leadership (SL) encompasses the broad roles and responsibilities of leaders that cut across the whole organisation and the entire extended enterprise from horizon to horizon. The underpinnings of SL require strategic leaders and professionals to play leading roles in dealing with critical issues affecting business and people. This includes resolving the related problems and challenges and participating in the development and deployment of sustainable solutions based on the full spectrum of needs and expectations of society, market spaces, and business environment. SL necessitates openness, inclusiveness, innovativeness and fair mindedness. It requires strategic leaders to create an extraordinary vision and to fulfil their missions to develop, support and promote the extended enterprises and the market spaces served by their businesses.<br><br>Sustainable strategic leaders ensure that their organisations and enterprises are fully capable and responsive to external dimensions and market spaces and have the potential to be successful. They serve and support markets, customers, and stakeholders and provide them with solutions and successful outcomes. In addition, strategic leaders fulfil their broad responsibilities to society through positive actions to improve the social and economic fabric of the human world and to mitigate the negative impacts across all of the social, economic, and environmental aspects.<br><br>The Pursuit of Sustainable Leadership (PSL) involves the ongoing learning and development of business leaders and students to become true strategic leaders who have the proper principles, philosophies, values, capabilities and perspectives for achieving sustainable success. True leaders are dedicated to their endeavours and never stop making transitions and transformations to higher levels of sophistication. The PSL is based on a learning the foundations of leadership, having the right principles, developing personal philosophies, using broad perspectives, adapting openness and honesty, engaging in continuous learning, embracing lifelong personal and professional development, and being a sustainable leader. The key to success involves acquiring new knowledge, seeking profound experiences, expanding one’s understanding of realities and possibilities, and developing positive mindset through demanding roles and responsibilities, interactive engagements and profound learning.

Автор: Gregory
Название: Strategic Public Relations Leadership
ISBN: 041566795X ISBN-13(EAN): 9780415667951
Издательство: Taylor&Francis
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Цена: 45930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation. This short textbook is suitable for aspiring practitioners, MBA and other masters qualificationsin public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organisations.

Автор: Moore Simon, Hьbscher Roland
Название: Strategic Communication and AI: Public Relations with Intelligent User Interfaces
ISBN: 0367627795 ISBN-13(EAN): 9780367627799
Издательство: Taylor&Francis
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Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.

Автор: Juan Meng Bruce K Berger &
Название: Public Relations Leaders as Sensemakers
ISBN: 0415710928 ISBN-13(EAN): 9780415710923
Издательство: Taylor&Francis
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Цена: 58170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications.