Автор: Boush, David M. Название: Deception In The Marketplace ISBN: 080586086X ISBN-13(EAN): 9780805860863 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Bowman Jefferey Название: Reframe the Marketplace: The Total Market Approach to Reaching the New Majority ISBN: 1119100259 ISBN-13(EAN): 9781119100256 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared.
Автор: Yang Kenneth C. C. Название: Multi-Platform Advertising Strategies in the Global Marketplace ISBN: 1522531149 ISBN-13(EAN): 9781522531142 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 199590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
Автор: H. Westerbeek; A. Smith Название: Sport Business in the Global Marketplace ISBN: 1349508454 ISBN-13(EAN): 9781349508457 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.
Автор: Garsten Название: Market Matters ISBN: 1403917574 ISBN-13(EAN): 9781403917577 Издательство: Springer Рейтинг: Цена: 111790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the age of globalization, people employ markets to solve problems, create capital, achieve political objectives, question economic processes and delineate moral values. This title examines cultural processes in modern markets, based on case studies from around the world.
Автор: Reader, Ian, Название: Pilgrimage in the marketplace / ISBN: 0415709199 ISBN-13(EAN): 9780415709194 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The study of pilgrimage often centres itself around miracles and spontaneous populist activities. While some of these activities and stories may play an important role in the emergence of potential pilgrimage sites and in helping create wider interest in them, this book demonstrates that the dynamics of the marketplace, including marketing and promotional activities by priests and secular interest groups, create the very consumerist markets through which pilgrimages become established and successful - and through which the 'sacred' as a category can be sustained.
By drawing on examples from several contexts, including Japan, India, China, Vietnam, Europe, and the Muslim world, author Ian Reader evaluates how pilgrimages may be invented, shaped, and promoted by various interest groups. In so doing he draws attention to the competitive nature of the pilgrimage market, revealing that there are rivalries, borrowed ideas, and alliances with commercial and civil agencies to promote pilgrimages. The importance of consumerism is demonstrated, both in terms of consumer goods/souvenirs and pilgrimage site selection, rather than the usual depictions of consumerism as tawdry disjunctions on the 'sacred.' As such this book reorients studies of pilgrimage by highlighting not just the pilgrims who so often dominate the literature, but also the various other interest groups and agencies without whom pilgrimage as a phenomenon would not exist.
Автор: Holmvall, Leif Название: Export & import - winning in the global marketplace ISBN: 0968114814 ISBN-13(EAN): 9780968114810 Издательство: Неизвестно Рейтинг: Цена: 52730.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Chapin Kari Название: The Handmade Marketplace, 2nd Edition: How to Sell Your Crafts Locally, Globally, and Online ISBN: 161212335X ISBN-13(EAN): 9781612123356 Издательство: Workman Рейтинг: Цена: 14160.00 T Наличие на складе: Поставка под заказ. Описание: Includes information on the on-line and social media opportunities for sales and marketing, as well as fresh advice and invaluable tips from successful crafters and artists.
Автор: Ravi S. Sharma, Margaret Tan, Francis Pereira Название: Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues ISBN: 1613501471 ISBN-13(EAN): 9781613501474 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 184800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
Автор: Rajagopal, Ramesh Behl Название: Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace ISBN: 1522548319 ISBN-13(EAN): 9781522548317 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 228230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students.
Автор: Rathore Sumangla Название: Capturing, Analyzing, and Managing Word-Of-Mouth in the Digital Marketplace ISBN: 1466694491 ISBN-13(EAN): 9781466694491 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 194040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content.Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.
Автор: Marilynn Fleckenstein; Mary Maury; Laura Pincus; P Название: From the Universities to the Marketplace: The Business Ethics Journey ISBN: 9401071608 ISBN-13(EAN): 9789401071604 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Second Annual International Vincentian Conference Promoting Business Ethics
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