Reframe the Marketplace: The Total Market Approach to Reaching the New Majority, Bowman Jefferey

Автор: Williams David S.
Название: The Rise of the Platform Marketer: A Guide to the New Tools for Reaching Millions of Customers with Personalized Digital Experiences
ISBN: 1119059720 ISBN-13(EAN): 9781119059721
Издательство: Wiley
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Цена: 29570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices.

Автор: Warton, Wind Jerry
Название: Beyond Advertising: Reaching Customers Through Every Touchpoint
ISBN: 1119074223 ISBN-13(EAN): 9781119074229
Издательство: Wiley
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Цена: 24280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.