Smart retail, Hammond, Richard

Автор: Bertini, Marco
Название: Ends Game
ISBN: 0262542773 ISBN-13(EAN): 9780262542777
Издательство: MIT Press
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Цена: 18010.00 T
Наличие на складе: Есть
Описание: Social media is changing the business of representation in the Senate. If you want to know what your senator is up to, you don`t need a newspaper, just your phone. Drawing on a unique dataset of almost 200,000 senator tweets, Tweeting is Leading offers a critical analysis of senators` communication on Twitter, the individual and constituent forces that shape it, and the agendas that result.

Автор: Morgan, Tony
Название: Visual Merchandising
ISBN: 1780676875 ISBN-13(EAN): 9781780676876
Издательство: Laurence King
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Цена: 25290.00 T
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Описание: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.

It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Автор: Jacob C. Miller
Название: Retail Ruins: The Ghosts of Post-Industrial Spectacle
ISBN: 1529225531 ISBN-13(EAN): 9781529225532
Издательство: Marston Book Services
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Цена: 63350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the context of widespread precarity and ongoing crises, it is no surprise ruins have captured much attention in recent years. This book is about a new kind of space, one that is deeply troubling for consumer society: the retail ruin. Jacob C. Miller bridges human geography, archaeology and critical urban studies to offer a starting point for conceptualizing retail ruins. Drawing on fieldnotes and photographs, Miller crafts a hauntological approach informed by the theories of Walter Benjamin and Jacques Derrida to more recent thinking on assemblage, spectacle and the politics of urban space.

Автор: Weindel
Название: Retail Brand Equity and Loyalty
ISBN: 365815036X ISBN-13(EAN): 9783658150365
Издательство: Springer
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Цена: 60940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.

Название: Contested markets, contested cities
ISBN: 1138217484 ISBN-13(EAN): 9781138217485
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The first book explore the contemporary challenges taking place in traditional retail spaces, drawing on international case studies from Mexico, Argentina, Chile, Ecuador, Spain, Bulgaria, &the UK. It adopts a relational and multi-scalar approach to explore markets from the inside and out, connecting to wider local, national and global processes.

Автор: L. Ehlers; J?rg Becker; Wolfgang Uhr; E. Kosilek;
Название: Retail Information Systems Based on SAP Products
ISBN: 3642086543 ISBN-13(EAN): 9783642086540
Издательство: Springer
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Цена: 93160.00 T
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Описание: This book presents the architecture of retail information systems, as well as the functions of SAP Retail, and in so doing links modern retail management with the implementation strategies based on innovative software systems.

Автор: H LEVY
Название: Retail Trade Assoctns Ils 163
ISBN: 0415868513 ISBN-13(EAN): 9780415868518
Издательство: Taylor&Francis
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Цена: 46950.00 T
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Описание: First published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.

Автор: Gibson G. Vedamani
Название: Retail Beyond Detail: The Great Indian Retailing Business
ISBN: 9352807596 ISBN-13(EAN): 9789352807598
Издательство: Sage Publications
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Цена: 16890.00 T
Наличие на складе: Невозможна поставка.
Описание: Unvailing the success secrets of retailing in India.

Автор: Stephen Anderson, Lynne Mesher
Название: Retail Design
ISBN: 1474289258 ISBN-13(EAN): 9781474289252
Издательство: Bloomsbury Academic
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Цена: 30610.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

The Basics Interior Design series comprises a collection of titles examining the application of interior design principles to different types of space. Packed with cutting-edge examples and fully illustrated with clear diagrams and inspiring imagery, they offer an essential introduction to the subject.
This second edition of Retail Design examines the latest developments in the contemporary retail design sector worldwide. It guides the reader step by step through the retail design process, providing strategies that can produce a successful retail space and a design that is appropriate for the brand, product, consumer and retailer. A new chapter exploring consumer behaviour is combined with clear explanations of branding and identity, to provide the starting point for the design concept. The relationship between the interior and its context, site and setting is then examined, alongside in-depth investigations of layout, circulation and pace and other design considerations. Fully updated with new international case studies and expanded coverage on sustainability, interactivity, and innovative design concepts - this new edition of Retail Design offers cutting-edge insights into the practice of contemporary retail design and shows designers how to meet and exceed the expectations of today's clients and consumers.

Автор: Giuseppe Granata
Название: Predicting trends and building strategies for consumer engagement in retail environments /
ISBN: 1522578560 ISBN-13(EAN): 9781522578567
Издательство: Mare Nostrum (Eurospan)
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Цена: 239310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.

Автор: Thomas Rudolph,Felix Brunner
Название: Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
ISBN: 3110416980 ISBN-13(EAN): 9783110416985
Издательство: Walter de Gruyter
Цена: 80520.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.

Автор: Walters D/Hanrahan J
Название: Retail StrategyPlanning and Control
ISBN: 033375235X ISBN-13(EAN): 9780333752357
Издательство: Springer
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Цена: 55890.00 T
Наличие на складе: Нет в наличии.
Описание: This approach to retail strategy and implementation is structured around the key themes of planning and control. It covers all stages of retail strategy, including analysis, planning, implementation and control, much of which is based on real world experience and relevant management literature.