Автор: Blythe Jim Название: Essentials of Marketing ISBN: 1292244100 ISBN-13(EAN): 9781292244105 Издательство: Pearson Education Цена: 87260 T Наличие на складе: Невозможна поставка. Описание: Help your students engage with the principles of marketing. Essentials of Marketing, 7th edition, is an accessible and lively introduction ideal for undergraduate studies. With a range of updated features, this edition marries traditional marketing techniques and theories with modern perspectives.
Автор: Publishers Vibrant Название: Digital Marketing Essentials You Always Wanted to Know ISBN: 194939574X ISBN-13(EAN): 9781949395747 Издательство: Неизвестно Рейтинг: Цена: 57470.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understand your market better than ever before.
Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This bookwill help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance.
Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals.
Автор: Pike, Steven Название: Destination Marketing: Essentials 3rd Edition ISBN: 0367469545 ISBN-13(EAN): 9780367469542 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
Автор: El-Gohary & Eid Название: Emerging Research On Islamic Marketing And Tourism In The Global Economy ISBN: 1466662727 ISBN-13(EAN): 9781466662728 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 199590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region.Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services.Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source for academicians, entrepreneurs, policymakers, university students, and educators interested in research surrounding the impact of Islam on business.
Автор: Helmick Samantha C. Название: Mobile Social Marketing in Libraries ISBN: 1442243813 ISBN-13(EAN): 9781442243811 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 67590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Learn how to encourage library patrons to create their own content and tag it with the library`s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library.
Автор: Helmick Samantha C. Название: Mobile Social Marketing in Libraries ISBN: 1442243805 ISBN-13(EAN): 9781442243804 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 125310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Learn how to encourage library patrons to create their own content and tag it with the library`s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library.
Автор: Carl McDaniel Jr., Roger Gates Название: Marketing Research Essentials ISBN: 1119043077 ISBN-13(EAN): 9781119043072 Издательство: Wiley Рейтинг: Цена: 84480.00 T Наличие на складе: Поставка под заказ. Описание: In the 12th edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research. The authors' practical, &nbs
Автор: Cliffe Kenneth Название: Essentials of Marketing ISBN: 1682852512 ISBN-13(EAN): 9781682852514 Издательство: Неизвестно Цена: 166290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing has evolved tremendously in the modern times. It has moved on from the traditional approaches to a more contemporary form such as online marketing. This book discusses the already existing methods of marketing along with future developments. Case studies from across the globe have been collected in this extensive text. It also discusses other aspects of marketing like market segmentation, marketing research, customer behavior, etc. This book will provide new insights into the field of marketing and benefit students as well as professionals.
Автор: Berkowitz, Eric N. Название: Essentials of Health Care Marketing 4 edf. ISBN: 1284094316 ISBN-13(EAN): 9781284094312 Издательство: Jones & Bartlett Рейтинг: Цена: 105590.00 T Наличие на складе: Поставка под заказ. Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
Автор: Lippold, Dirk Название: Einfuhrung in die marketing-gleichung ISBN: 3658098694 ISBN-13(EAN): 9783658098698 Издательство: Springer Рейтинг: Цена: 24810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Dirk Lippold erl utert mit der Marketing-Gleichung die Struktur und den Handlungsrahmen f r den Entwurf einer schlagkr ftigen Marketing-Konzeption. Die Marketing-Gleichung beschreibt im Rahmen der Wertsch pfungskette des Unternehmens die Aktivit ten des Aktionsbereichs "Marketing/Vertrieb" als Kernprozess mit seinen Aktionsfeldern (Prozessphasen) Segmentierung, Positionierung, Kommunikation, Distribution, Akquisition und Betreuung. Die prozessbezogene Perspektive erg nzt die instrumentelle Perspektive und damit die statische Sichtweise der Marketinginstrumente.
Автор: Lancaster Название: Essentials of Marketing Management ISBN: 1138038962 ISBN-13(EAN): 9781138038967 Издательство: Taylor&Francis Рейтинг: Цена: 67360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available.
This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem.
Topics covered include:
consumer and organizational buyer behaviour
product and innovation strategies
direct marketing
Social media marketing
Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
Автор: Rishi Bikramjit Название: Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control ISBN: 146668139X ISBN-13(EAN): 9781466681392 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 208830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored.Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
Автор: Pike, Steven Название: Destination Marketing ISBN: 0367469537 ISBN-13(EAN): 9780367469535 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Невозможна поставка. Описание: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
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