Автор: Carlos Peri??n-Pascual, Eva M. Mestre-Mestre Название: Understanding Meaning and Knowledge Representation ISBN: 1443884618 ISBN-13(EAN): 9781443884617 Издательство: Cambridge Scholars Рейтинг: Цена: 44770.00 T Наличие на складе: Нет в наличии. Описание: Today, there is a need to develop natural language processing (NLP) systems from deeper linguistic approaches. Although there are many NLP applications which can work without taking into account any linguistic theory, this type of system can only be described as “deceptively intelligent”. On the other hand, however, those computer programs requiring some language comprehension capability should be grounded in a robust linguistic model if they are to display the expected behaviour. The purpose of this book is to examine and discuss recent work in meaning and knowledge representation within theoretical linguistics and cognitive linguistics, particularly research which can be reused to model NLP applications.
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
Автор: Foss Sonja K., Griffin Cindy L. Название: Inviting Understanding: A Portrait of Invitational Rhetoric ISBN: 153813103X ISBN-13(EAN): 9781538131039 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 184450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Inviting Understanding provides a comprehensive, coherent portrait of invitational rhetoric in a way that allows readers to understand the theory, to explore possible extensions, to see the practices of invitational rhetoric at work, and to access a comprehensive bibliography of works on the subject.
Автор: Vincent Miller Название: Understanding Digital Culture ISBN: 1473993873 ISBN-13(EAN): 9781473993877 Издательство: Sage Publications Рейтинг: Цена: 42230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From profiling databases and mashups to cybersex and the truth about social networking, Miller`s insightful second edition traces the pervasive influence of `digital culture` throughout contemporary life.
Автор: Sharma Sarah Название: Re-Understanding Media: Feminist Extensions of Marshall McLuhan ISBN: 1478017872 ISBN-13(EAN): 9781478017875 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 23370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The contributors to Re-Understanding Media advance a feminist version of Marshall McLuhan’s key text, Understanding Media: The Extensions of Man, repurposing his insight that “the medium is the message” for feminist ends. They argue that while McLuhan’s theory provides a falsely universalizing conception of the technological as a structuring form of power, feminist critics can take it up to show how technologies alter and determine the social experiences of race, gender, class, and sexuality. This volume showcases essays, experimental writings, and interviews from media studies scholars, artists, activists, and those who work with and create technology. Among other topics, the contributors extend McLuhan’s discussion of transportation technology to the attics and cargo boxes that moved Black women through the Underground Railroad, apply McLuhan’s concept of media as extensions of humans to analyze Tupperware as media of containment, and take up 3D printing as a feminist and decolonial practice. The volume demonstrates how power dynamics are built into technological media and how media can be harnessed for radical purposes.
Contributors. Nasma Ahmed, Morehshin Allahyari, Sarah Banet-Weiser, Wendy Hui Kyong Chun, Brooke Erin Duffy, Ganaele Langlois, Sara Martel, Shannon Mattern, Cait McKinney, Jeremy Packer, Craig Robertson, Sarah Sharma, Ladan Siad, Rianka Singh, Nicholas Taylor, Armond R. Towns, and Jennifer Wemigwans
Автор: Logan, Robert K. Название: Understanding new media ISBN: 1433131471 ISBN-13(EAN): 9781433131479 Издательство: Peter Lang Рейтинг: Цена: 52900.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «global village,» making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message.» These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhan’s Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.
Автор: Stever Gayle S., Giles David C., Cohen J. David Название: Understanding Media Psychology ISBN: 0367518961 ISBN-13(EAN): 9780367518967 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Understanding Media Psychology is the perfect introductory textbook to the growing field of media psychology and its importance in society, summarizing key concepts and theories to provide an overview of topics in the field.
Автор: Richard Craig Название: Navigating the News: A Guide to Understanding Journalism ISBN: 1433151278 ISBN-13(EAN): 9781433151279 Издательство: Peter Lang Рейтинг: Цена: 132360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
In an age when young people may confuse online chatter with legitimate news, Navigating the News is the first textbook designed to show students how to recognize credible reporting and how real journalists perform their jobs.
The book begins with the basics of how to critically assess news stories, then covers what to look for in everything from community news and crime reporting to business, political and investigative coverage. More than 50 professional journalists share insights on how they gather, edit and report news, and discuss what critical audiences should expect from their news coverage.
Students learn how to analyze complex topics including science, environmental and education news, and a series of chapters covers how to approach news from different parts of the world.
Navigating the News is aimed at general audiences, not just journalism or communication majors. Given the importance and timeliness of the subject, this book could easily be the core text for general education classes on news and media literacy. The trend toward teaching young people how to understand and assess news is gaining momentum at universities everywhere.
The book is written in a clear, straightforward style to engage students who may be getting their first taste of adult issues and concerns. Even students who have avoided "serious" news growing up will gain tools for understanding, assessing and processing coverage of complex stories.
The mission of this text is simple: If students don’t recognize what real news is, Navigating the News is going to teach them.
Автор: Jessica Gasiorek, R. Kelly Aune Название: Creating Understanding: How Communicating Aligns Minds ISBN: 1433168138 ISBN-13(EAN): 9781433168130 Издательство: Peter Lang Рейтинг: Цена: 121740.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Winner of the Jake Harwood Outstanding Book Award (2022).
What, exactly, is understanding? And how do people create, maintain, and manipulate states of understanding via communication? This book addresses these questions, drawing on interdisciplinary scholarship in cognitive science, communication, psychology, and pragmatics. Rejecting classic descriptions of communication as "sending and receiving messages," this book proposes a novel perspective that depicts communication as a process in which interactants construct, test, and refine mental modes of a joint experience on the basis of the meme states (mental representations) activated by stimuli in social interactions. It explains how this process, when successful, results in interactants' mental models aligning, or becoming entrained—in other words, in creating a state of understanding. This framework is grounded in a set of foundational observations about evolved human cognition that highlight people's intrinsic social orientation, predisposition toward efficiency, and use of predictive interference-making. These principles are also used to explain how codified systems ("codes") emerge in extended or repeated interactions in which people endeavor to create understanding. Integrating and synthesizing research across disciplines, this book offers communication scholars and students a theoretical framework that will transform the way they see understanding, communication, and social connection.
Автор: Frank Sligo Название: Literacy and Orality at Work ISBN: 1433183331 ISBN-13(EAN): 9781433183331 Издательство: Peter Lang Рейтинг: Цена: 123990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Adults' literacy is a topic of great interest to multiple audiences and scholarly fields but research into it is fragmented across disparate disciplines and hence lacks coherence. In particular, an impasse exists between cognitive science researchers and economists on the one hand, and critical theorists writing in the social practice tradition. This book acknowledges the importance of these fields, then builds on them and on other scholarly traditions by locating its discussion of literacy and orality within a media ecology framework. Based on in-depth interviews within successive literacy research projects in industry and community settings with trade apprentices, their supervisors and managers, industry training coordinators, literacy tutors, and adults of liminal (threshold) literacy, this book reveals the importance of oral-experiential ways of learning, knowing and communicating that exist in complex relationships with literate practices. The tradition of media ecology as exemplified in the writings of Walter Ong, Harold Innis, Marshall McLuhan, Michel de Certeau, Eric Havelock and a collection of contemporary scholars, provides new insights into literacy and orality. The book in exploring the everyday workplace and community environments of adults with liminal literacy demonstrates how a media ecology perspective allows adult literacy and orality to be reimagined within a deeper and more holistic way than possible within disconnected disciplinary areas.
Автор: Albrecht, Robert Tabone, Carmine Название: Arts and play as educational media in the digital age ISBN: 1433154269 ISBN-13(EAN): 9781433154263 Издательство: Peter Lang Рейтинг: Цена: 43430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The digital revolution we are now entering as educators is an unchartered sea pregnant with wondrous possibilities but laden with a minefield of unforeseen consequences. A pedagogy that overlooks or downplays the disruptive and often dangerous influence of digital media on childhood development is necessarily a very shortsighted one.
More than just highlighting our misgivings about digital media, however, this book has a purpose far more ambitious and infinitely more useful. Based upon 45 years of work with young people in Jersey City classrooms, day camps, housing projects, libraries, church basements and community centers, the authors propose a pedagogical strategy that uses hands-on experiences in the arts as a strategy to offset and counterbalance the dominance of digital media in the lives of children.
Rather than call for the elimination of digital media—clearly an impossibility even if it were desirable—the authors maintain that children need to be exposed to non-digital, non-electronic experiences that cultivate alternative ways of thinking, feeling, and being in the world. In sum, the book does not call for an end to the digital, but outlines ways in which the arts and creative forms of play help to establish a balance in the education and socialization of children as we enter more deeply into the Digital Age.
Автор: Romero Lisa, Summer Laura Название: Sex Education and the Spirit: Understanding Our Communal Responsibility for the Healthy Development of Gender and Sexuality within Society ISBN: 0648490475 ISBN-13(EAN): 9780648490470 Издательство: Неизвестно Рейтинг: Цена: 19540.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The sex education that we bring to children needs to serve them in cultivating capacities to meet the growing societal changes around this fundamental aspect of being human. The insights shared in this book help us to understanding the various forms of human relationships, and how we might work together to bring about healthier community life.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
