Exploring Communication Theory, Floyd, Kory (University of Arizona, USA) Schrodt, Paul Erbert, Larry A. (University Colorado Denver, USA) Scharp, Kristina M. (University of Washington, USA)
Автор: Jackson, Jane Название: Introducing Language and Intercultural Communication 2 new ed. ISBN 9781138481619 ISBN: 1138481610 ISBN-13(EAN): 9781138481619 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Нет в наличии. Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Bobbitt, Randy Название: Exploring Communication Ethics ISBN: 036733433X ISBN-13(EAN): 9780367334338 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Невозможна поставка. Описание: Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today`s mercurial media landscape. With case studies and philosophical principals, journalism, advertising, and public relations students will learn to navigate real-world dilemmas.
Автор: Bobbitt, Randy Название: Exploring Communication Ethics ISBN: 0367342081 ISBN-13(EAN): 9780367342081 Издательство: Taylor&Francis Рейтинг: Цена: 38780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today`s mercurial media landscape. With case studies and philosophical principals, journalism, advertising, and public relations students will learn to navigate real-world dilemmas.
Автор: Patricia Moy, Donald Matheson Название: Voices: Exploring the Shifting Contours of Communication ISBN: 1433166194 ISBN-13(EAN): 9781433166198 Издательство: Peter Lang Рейтинг: Цена: 126360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This edited volume on voices arose from the 2018 International Communication Association conference in Prague, Czech Republic. The contributions examine the conference’s central theme from multiple epistemological approaches, a host of methodologies, and numerous levels of analysis. They reveal how studying voice—or the plurality of voices—illuminates the process by which it is fostered and/or constrained as well as the conditions under which it is expressed and/or stifled. More important, the study of voice sheds light on the process by which it impacts behaviors, defines relationships, influences policies, and shapes the world in which we live. In other words, studies of voice are not relegated to a few domains, but interface with myriad discourses, actors, processes, and outcomes.
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
Автор: Gray-Rosendale Название: Rethinking Basic Writing ISBN: 1138997315 ISBN-13(EAN): 9781138997318 Издательство: Taylor&Francis Рейтинг: Цена: 50010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book surveys the history of basic writing scholarship, suggesting that we cannot adequately theorize the situations of basic writers unless we examine how they construct their own conceptions of their identities, their constructions of their relationships to social forces, and their representations of their relationships to written work. Using a cross-disciplinary analytic model, Gray-Rosendale offers a detailed examination of the oral conversations that take place within one basic writing peer revision group. She explains the ways in which the students' own conversational structures impact and shape their written products. Gray-Rosendale then draws out the potentials of her work for basic writing administrators, curricula builders, and teachers.
Автор: Consuelo Vasquez, Timothy Kuhn Название: Dis/organization as Communication: Studying Tensions, Ambiguities and Disordering ISBN: 1138588385 ISBN-13(EAN): 9781138588387 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book accounts for the transformation of organizations in a post-bureaucratic era by bringing a communicational lens to the study of dis/organization.
Автор: Scarcelli Cosimo Marco, Chronaki Despina, de Vuyst Sara Название: Gender and Sexuality in the European Media: Exploring Different Contexts Through Conceptualisations of Age ISBN: 0367407329 ISBN-13(EAN): 9780367407322 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This edited collection brings together original empirical and theoretical insights into the complex set of relations which exist between age, gender, sexualities and the media in Europe.
Название: Gender and sexuality in the european media ISBN: 0367407345 ISBN-13(EAN): 9780367407346 Издательство: Taylor&Francis Рейтинг: Цена: 38780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This edited collection brings together original empirical and theoretical insights into the complex set of relations which exist between age, gender, sexualities and the media in Europe.This book investigates how engagements with media reflect people’s constructions and understandings of gender in society, as well as articulations of age in relation to gender and sexuality; the ways in which negotiations of gender and sexuality inform people’s practices with media, and not least how mediated representations may reinforce or challenge social hierarchies based in differences of gender, sexual orientation and age. In doing so, it showcases new and innovative research at the forefront of media and communication practice and theory. Including contributions from both established and early career scholars across Europe, it engages with a wide range of hotly debated topics within the context of gender, sexuality and the media, informing academic, public and policy agendas.This collection will be of interest to students and researchers in gender studies, media studies, film and television, cultural studies, sexuality, ageing, sociology and education.
Автор: Jane Jackson Название: The Routledge Handbook of Language and Intercultural Communication ISBN: 1138389455 ISBN-13(EAN): 9781138389458 Издательство: Taylor&Francis Рейтинг: Цена: 234790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.
Автор: Floyd, Kory (university Of Arizona, Usa) Schrodt, Paul (texas Christian University, Usa) Erbert, Larry A. (university Colorado Denver, Usa) Scharp, Kr Название: Exploring communication theory ISBN: 1032015195 ISBN-13(EAN): 9781032015194 Издательство: Taylor&Francis Рейтинг: Цена: 76550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Continuing its engaging and readable approach, this second edition presents an overview of the major theories within the discipline of communication studies inclusive of the three major paradigms of social scientific, interpretive, and critical.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz