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Exploring communication theory, Floyd, Kory (university Of Arizona, Usa) Schrodt, Paul (texas Christian University, Usa) Erbert, Larry A. (university Colorado Denver, Usa) Scharp, Kr


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Цена: 76550.00T
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Склад Америка: 232 шт.  
При оформлении заказа до: 2025-08-18
Ориентировочная дата поставки: конец Сентября - начало Октября
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Автор: Floyd, Kory (university Of Arizona, Usa) Schrodt, Paul (texas Christian University, Usa) Erbert, Larry A. (university Colorado Denver, Usa) Scharp, Kr
Название:  Exploring communication theory
ISBN: 9781032015194
Издательство: Taylor&Francis
Классификация:


ISBN-10: 1032015195
Обложка/Формат: Paperback
Страницы: 408
Вес: 0.79 кг.
Дата издания: 14.06.2022
Язык: English
Издание: 2 ed
Иллюстрации: 50 tables, black and white; 6 line drawings, black and white; 25 halftones, black and white; 31 illustrations, black and white
Размер: 179 x 254 x 28
Читательская аудитория: Postgraduate, research & scholarly
Подзаголовок: Making sense of us
Рейтинг:
Поставляется из: Европейский союз
Описание: Continuing its engaging and readable approach, this second edition presents an overview of the major theories within the discipline of communication studies inclusive of the three major paradigms of social scientific, interpretive, and critical.

Understanding intercultural communication

Автор: Holliday, Adrian (Canterbury Christchurch University, UK)
Название: Understanding intercultural communication
ISBN: 0815352395 ISBN-13(EAN): 9780815352396
Издательство: Taylor&Francis
Рейтинг:
Цена: 45930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:

    • the positive contribution of people from diverse cultural backgrounds;
    • the politics of Self and Other which promote negative stereotyping;
    • the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.

Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.


The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

Автор: Scott David Meerman
Название: The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly
ISBN: 1119651549 ISBN-13(EAN): 9781119651543
Издательство: Wiley
Рейтинг:
Цена: 20050.00 T
Наличие на складе: Поставка под заказ.
Описание:

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising

The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:

  • Incorporate the new rules that will keep you ahead of the digital marketing curve
  • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
  • Use web-based communication technologies to their fullest potential
  • Gain valuable insights through compelling case studies and real-world examples
  • Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat

The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.


Exploring Digital Communication

Автор: Tagg Caroline
Название: Exploring Digital Communication
ISBN: 0415524938 ISBN-13(EAN): 9780415524933
Издательство: Taylor&Francis
Рейтинг:
Цена: 47970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Routledge Introductions to Applied Linguistics is a series of introductory level textbooks covering the core topics in Applied Linguistics, primarily designed for those beginning postgraduate studies or taking an introductory MA course, as well as advanced undergraduates. Titles in the series are also ideal for language professionals returning to academic study.

The books take an innovative 'practice to theory' approach, with a 'back-to-front' structure. This leads the reader from real-world problems and issues, through a discussion of intervention and how to engage with these concerns, before finally relating these practical issues to theoretical foundations.

Exploring Digital Communication aims to discuss real-world issues pertaining to digital communication, and to explore how linguistic research addresses these challenges. The text is divided into three sections (Problems and practices; Interventions; and Theory), each of which is further divided into two subsections which reflect linguistic issues relating to digital communication.

The author seeks to demystify any perceived divide between online and offline communication, arguing that issues raised in relation to digital communication throw light on language use and practices in general, and thus linguistic interventions in this area have implications not only for users of digital communication but for linguists' general understanding of language and society.

Including relevant research examples, tasks and a glossary, this textbook is an invaluable resource for postgraduate and upper undergraduate students taking New Media or Communication Studies modules within Applied Linguistics and English Language courses.


Exploring Intercultural Communication

Автор: Hua Zhu
Название: Exploring Intercultural Communication
ISBN: 1138066850 ISBN-13(EAN): 9781138066854
Издательство: Taylor&Francis
Рейтинг:
Цена: 38780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Exploring Intercultural Communication investigates the role of language in intercultural communication, paying particular attention to the interplay between cultural diversity and language practice. This second edition increases and updates the coverage on emerging key topics, including symbolic power, communicative turbulence, conversational inequality, stereotypes, racism, Nationality and Ethnicity talk and the impact and role of technology in intercultural communication. Including global examples from a range of genres, this book is an indispensable resource for students taking language and intercultural communication modules within applied linguistics, TESOL, education or communication studies courses.


Exploring Digital Communication

Автор: Tagg
Название: Exploring Digital Communication
ISBN: 0415524911 ISBN-13(EAN): 9780415524919
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Routledge Introductions to Applied Linguistics is a series of introductory level textbooks covering the core topics in Applied Linguistics, primarily designed for those beginning postgraduate studies or taking an introductory MA course, as well as advanced undergraduates. Titles in the series are also ideal for language professionals returning to academic study.

The books take an innovative 'practice to theory' approach, with a 'back-to-front' structure. This leads the reader from real-world problems and issues, through a discussion of intervention and how to engage with these concerns, before finally relating these practical issues to theoretical foundations.

Exploring Digital Communication aims to discuss real-world issues pertaining to digital communication, and to explore how linguistic research addresses these challenges. The text is divided into three sections (Problems and practices; Interventions; and Theory), each of which is further divided into two subsections which reflect linguistic issues relating to digital communication.

The author seeks to demystify any perceived divide between online and offline communication, arguing that issues raised in relation to digital communication throw light on language use and practices in general, and thus linguistic interventions in this area have implications not only for users of digital communication but for linguists' general understanding of language and society.

Including relevant research examples, tasks and a glossary, this textbook is an invaluable resource for postgraduate and upper undergraduate students taking New Media or Communication Studies modules within Applied Linguistics and English Language courses.


Exploring the Rhetoric of International Professional Communication

Автор: Lovitt
Название: Exploring the Rhetoric of International Professional Communication
ISBN: 1138640700 ISBN-13(EAN): 9781138640702
Издательство: Taylor&Francis
Рейтинг:
Цена: 38780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a collection of fourteen essays that responds to the need for a more rhetorical conception of professional communication as an international discipline. This book challenges the adequacy of relying on preconceived notions about the factors that determine discourse in international professional settings.

Exploring Intercultural Communication

Автор: Hua
Название: Exploring Intercultural Communication
ISBN: 1138066842 ISBN-13(EAN): 9781138066847
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Exploring Intercultural Communication investigates the role of language in intercultural communication, paying particular attention to the interplay between cultural diversity and language practice. This second edition increases and updates the coverage on emerging key topics, including symbolic power, communicative turbulence, conversational inequality, stereotypes, racism, Nationality and Ethnicity talk and the impact and role of technology in intercultural communication. Including global examples from a range of genres, this book is an indispensable resource for students taking language and intercultural communication modules within applied linguistics, TESOL, education or communication studies courses.

Exploring the Relationship Between Media, Libraries, and Archives

Автор: Collence Takaingenhamo Chisita, Alexander M. Rusero
Название: Exploring the Relationship Between Media, Libraries, and Archives
ISBN: 1522558403 ISBN-13(EAN): 9781522558408
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 170010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: New forms of digitalization and digital media technologies are positively and negatively disrupting the free flow of information preservation. These new technologies are revolutionizing the way messages are transmitted and breaking the traditional monopolization of information by well-established institutions.Exploring the Relationship Between Media, Libraries, and Archives provides emerging research on new digital trends in information preservation, origination, and sharing. While highlighting the current shift in information sharing from institutional archives to digital platforms, readers will learn how media, librarians, and archivists reinvent their processes to meet the ever-progressing needs of users. This book is an ideal resource for librarians, archivists, information preservers, and media professionals aiming to find a balance among the use of media, new digital technologies, libraries, and archives in preserving and furthering information sharing.

Exploring the C-SPAN Archives: Advancing the Research Agenda

Автор: Robert X. Browning
Название: Exploring the C-SPAN Archives: Advancing the Research Agenda
ISBN: 1557537348 ISBN-13(EAN): 9781557537348
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 38810.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A collection of groundbreaking research studies that use video drawn from the C-SPAN Archives. The book, based on the papers presented at a November 2014 conference, includes chapters that explore issues in presidential debates, minority representation, the presentation of the first ladies, stem research, and innovative ways to analyse video.

Exploring Professional Communication: Language in Action

Автор: Stephanie Schnurr
Название: Exploring Professional Communication: Language in Action
ISBN: 0415584817 ISBN-13(EAN): 9780415584814
Издательство: Taylor&Francis
Рейтинг:
Цена: 137810.00 T
Наличие на складе: Невозможна поставка.
Описание: This book will provide a comprehensive overview of the field of professional communication from an applied linguistics perspective and introduce core concepts and approaches to this key field of academic enquiry.

Voices: Exploring the Shifting Contours of Communication

Автор: Patricia Moy, Donald Matheson
Название: Voices: Exploring the Shifting Contours of Communication
ISBN: 1433166194 ISBN-13(EAN): 9781433166198
Издательство: Peter Lang
Рейтинг:
Цена: 126360.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

This edited volume on voices arose from the 2018 International Communication Association conference in Prague, Czech Republic. The contributions examine the conference’s central theme from multiple epistemological approaches, a host of methodologies, and numerous levels of analysis. They reveal how studying voice—or the plurality of voices—illuminates the process by which it is fostered and/or constrained as well as the conditions under which it is expressed and/or stifled. More important, the study of voice sheds light on the process by which it impacts behaviors, defines relationships, influences policies, and shapes the world in which we live. In other words, studies of voice are not relegated to a few domains, but interface with myriad discourses, actors, processes, and outcomes.


Voices: Exploring the Shifting Contours of Communication

Автор: Patricia Moy, Donald Matheson
Название: Voices: Exploring the Shifting Contours of Communication
ISBN: 1433162547 ISBN-13(EAN): 9781433162541
Издательство: Peter Lang
Рейтинг:
Цена: 51750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

This edited volume on voices arose from the 2018 International Communication Association conference in Prague, Czech Republic. The contributions examine the conference’s central theme from multiple epistemological approaches, a host of methodologies, and numerous levels of analysis. They reveal how studying voice—or the plurality of voices—illuminates the process by which it is fostered and/or constrained as well as the conditions under which it is expressed and/or stifled. More important, the study of voice sheds light on the process by which it impacts behaviors, defines relationships, influences policies, and shapes the world in which we live. In other words, studies of voice are not relegated to a few domains, but interface with myriad discourses, actors, processes, and outcomes.



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