Achieving Business Competitiveness in a Digital Environment, Semer?dov?
Автор: Semerбdovб Tereza, Weinlich Petr Название: Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing ISBN: 3030931307 ISBN-13(EAN): 9783030931308 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
Автор: Jonathan T. Scott Название: The Sustainable Business: A Practitioner`s Guide to Achieving Long-Term Profitability and Competitiveness ISBN: 1907643893 ISBN-13(EAN): 9781907643897 Издательство: Taylor&Francis Рейтинг: Цена: 117390.00 T Наличие на складе: Невозможна поставка. Описание: Recommended for managers, employees, teachers and students, this readable and informative guide explains the importance of waste minimization as a first step toward sustainability.
Автор: Gunnar Rimmel Название: Accounting for Sustainability ISBN: 0367478951 ISBN-13(EAN): 9780367478957 Издательство: Taylor&Francis Рейтинг: Цена: 38780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This textbook provides a broad overview of how sustainability reporting has grown, how it is used now and where it is heading. This book will be of great interest to students of sustainability reporting and accounting, as well as practitioners taking related professional accreditations.
Автор: Sergio Jesus Teixeira, Joao Matos Ferreira Название: Multilevel Approach to Competitiveness in the Global Tourism Industry ISBN: 179980366X ISBN-13(EAN): 9781799803669 Издательство: Mare Nostrum (Eurospan) Цена: 163550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. The book features research on a wide range of topics, including networking, artificial intelligence, and regional competitiveness.
Автор: Sergio Jesus Teixeira, Joao Matos Ferreira Название: Multilevel Approach to Competitiveness in the Global Tourism Industry ISBN: 1799803651 ISBN-13(EAN): 9781799803652 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 201430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness.
Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.
Автор: Ivohasina Fizara Razafimahefa; Shigeyuki Hamori Название: International Competitiveness in Africa ISBN: 3642088457 ISBN-13(EAN): 9783642088452 Издательство: Springer Рейтинг: Цена: 135090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers insight into international trade and foreign direct investment competitiveness in Africa. It examines two policies frequently used to enhance international competitiveness in Sub-Saharan African economies: exchange rate policy and productivity-related policy.
Автор: Luis Farinha Название: Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles ISBN: 1799836282 ISBN-13(EAN): 9781799836285 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 246710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Industry and academia should capture significant value through adopting design-led innovation to improve opportunities for success. Skills and capabilities should serve as a basis for adopting new breakthroughs in design-driven innovation. The development of an infrastructure and centers of excellence with the capacity to respond to new market needs, combined with enhanced networking capabilities, will allow companies to be more innovative and competitive.
Driving Industrial Competitiveness With Innovative Design Principles is an essential publication that focuses on the relationship between innovation and competitiveness in business. Featuring coverage on a broad range of topics including open innovation, business incubators, and competitiveness dynamics, this book is ideally designed for entrepreneurs, government officials, executives, managers, investors, policymakers, researchers, academicians, and students interested in furthering their knowledge of pertinent topics on product design and commercialization, new models for academia-industry partnerships, and regional entrepreneurial ecosystems based on design principles.
Автор: Luis Farinha Название: Driving Industrial Competitiveness With Innovative Design Principles ISBN: 1799836290 ISBN-13(EAN): 9781799836292 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 221760.00 T Наличие на складе: Поставка под заказ. Описание: Industry and academia should capture significant value through adopting design-led innovation to improve opportunities for success. Skills and capabilities should serve as a basis for adopting new breakthroughs in design-driven innovation. The development of an infrastructure and centers of excellence with the capacity to respond to new market needs, combined with enhanced networking capabilities, will allow companies to be more innovative and competitive.
Driving Industrial Competitiveness With Innovative Design Principles is an essential publication that focuses on the relationship between innovation and competitiveness in business. Featuring coverage on a broad range of topics including open innovation, business incubators, and competitiveness dynamics, this book is ideally designed for entrepreneurs, government officials, executives, managers, investors, policymakers, researchers, academicians, and students interested in furthering their knowledge of pertinent topics on product design and commercialization, new models for academia-industry partnerships, and regional entrepreneurial ecosystems based on design principles.
Автор: Neves Название: Marketing Methods to Improve Company Strategy ISBN: 0415873754 ISBN-13(EAN): 9780415873758 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.
This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book.
This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.
Автор: Faghih Nezameddin, Forouharfar Amir Название: Contextual Strategic Entrepreneurship: Perspectives on the Regional Contexts, Social Elements, and Entrepreneurial Competitiveness ISBN: 3030860272 ISBN-13(EAN): 9783030860271 Издательство: Springer Рейтинг: Цена: 149060.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Chapter 1: Introduction.- Part I: Strategic Entrepreneurship in Geographical Contexts.- Chapter 2: Re-conceptualizing Organizational Rejuvenation as a Strategic Entrepreneurship Phenomenon: A Bibliometric Map Approach.- Chapter 3: Modelling of Barriers towards the Adoption of Strategic Entrepreneurship: An Indian Context.- Chapter 4: A New and Innovative GEM Composite Index Based Upon the National Expert Survey: A Survey of Selected African Countries.- Chapter 5: Sustainability of Barangay Micro Business Enterprises (Bmbes) in Laoag City, Ilocos Norte, Philippines: The Role of Resource-Based View.- Part II: Strategic Entrepreneurship in Social Contexts.- Chapter 6: The Meaning of Being a Migrant Entrepreneur: An Intersectional Approach to Mixed Embeddedness Theory.- Chapter 7: Investigating the Impact of Social Network Marketing on Banks' Customers Profitability.- Part III: Strategic Entrepreneurship in Competitive Contexts.- Chapter 8: Product Development under Information Technological Turbulence: The Role of Marketing Communication for Competitive Advantage in Small Businesses Enterprises.- Chapter 9: How Entrepreneurial Firms Learn From Competitors: An Examination in Strategic Learning Perspective.- Chapter 10: Benefits of New University-Business-Government Arrangements for the Performance of Organizations: A Triple Helix Approach.- Index.
Автор: Rajagopal Название: Crowd-Based Business Models ISBN: 3030770850 ISBN-13(EAN): 9783030770853 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.
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