Автор: Godin Seth Название: Dip ISBN: 0749928301 ISBN-13(EAN): 9780749928308 Издательство: Little Brown Рейтинг: Цена: 10110.00 T Наличие на складе: Нет в наличии. Описание: Know when to leave your job or relationship and when to stick at it. For fans of The Tipping Point and The Long Tail.
Автор: Seth Godin Название: Purple Cow ISBN: 014101640X ISBN-13(EAN): 9780141016405 Издательство: Random House - Penguin Рейтинг: Цена: 9670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Автор: Godin, Seth Название: This is marketing ISBN: 0241370140 ISBN-13(EAN): 9780241370148 Издательство: Random House - Penguin Рейтинг: Цена: 14950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: #1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times
Автор: Godin, Seth Название: Linchpin ISBN: 0749953659 ISBN-13(EAN): 9780749953652 Издательство: Little Brown Рейтинг: Цена: 10110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This life-changing manifesto shows how you have the potential to make a difference wherever you are
Автор: Godin, Seth Название: Permission Marketing ISBN: 0684856360 ISBN-13(EAN): 9780684856360 Издательство: Simon & Schuster Рейтинг: Цена: 20690.00 T Наличие на складе: Есть Описание: The man "Business Week" calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity time "Permission Marketing" offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, " Permission Marketing" enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale."
Автор: Godin, Seth Название: The Dip ISBN: 1591841666 ISBN-13(EAN): 9781591841661 Издательство: Random House (USA) Цена: 9780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all. You might be in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac--a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security. Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. The old saying is wrong--winners do quit, and quitters do win.
Автор: Godin, Seth Название: Small Is the New Big ISBN: 1591841267 ISBN-13(EAN): 9781591841265 Издательство: Random House (USA) Цена: 15910.00 T Наличие на складе: Нет в наличии.
Автор: Seth Godin Название: Linchpin- Are You Indispensable? ISBN: 0749953357 ISBN-13(EAN): 9780749953355 Издательство: Little Brown Рейтинг: Цена: 13150.00 T Наличие на складе: Нет в наличии. Описание: Timely new book from US bestselling author, Seth Godin whose previous books include Purple Cow, The Dip and Tribes.
Автор: Godin, Seth Название: Dip ISBN: 0349439826 ISBN-13(EAN): 9780349439822 Издательство: Little Brown Рейтинг: Цена: 11120.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Godin, Seth Название: Linchpin ISBN: 0349439818 ISBN-13(EAN): 9780349439815 Издательство: Little Brown Рейтинг: Цена: 13150.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Godin, Seth Название: Free Prize Inside ISBN: 1591841674 ISBN-13(EAN): 9781591841678 Издательство: Random House (USA) Цена: 9190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes: - The Tupperware party, which turned buying plastic bowls into a social event - Flintstones vitamins, which turned a serious product into something fun - The free change-counting machine at every Commerce Bank branch - The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.
Автор: Godin, Seth Название: What to do when it`s your turn ISBN: 1936719312 ISBN-13(EAN): 9781936719310 Издательство: Неизвестно Рейтинг: Цена: 36770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Bestselling author Seth Godin's latest book is as thought-provoking as his other best selling titles but this book is different. Seth has published a -beautiful full colour book and is literally giving away copies in order to spread its message as far and wide as possible. In the same spirit, we are giving away one copy for every 2 purchased from our website. For every 2 copies you put in the basket we will send you a third free of charge.
Seth says about the book: It's in full color throughout. It feels more like a high-end magazine than a book, and I think even people who hesitate to buy and read books will be engaged by this one. The format is new for me and as far as I know, no author has written a book quite this way. My hope, if we are able to reach a lot of people, is that I'll be able to do other books like this, and even better, so will you and other people with ideas to share. It explores, as directly as I can, the dance we all have to do with our fears, the tension we all must embrace in order to do work that we care about. It pushes us to dig deep inside so we can do better work and impact the things we care about. It is urgent, personal, in-your-face and as honest as I could make it. I hope you'll consider buying multiple copies at the discounted price to share with friends, co-workers and people on your team. It's the shared copies that make this project work, and it's the shared copies that will help create the change you seek in the people around you.
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