Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7 707 857-29-98
  +7(7172) 65-23-70
  10:00-18:00 пн-пт
  shop@logobook.kz
   
    Поиск книг                        
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Бестселлеры | |
 

Brand storytelling, Quesenberry, Keith A. Coolsen, Michael K., Ph.d.


Варианты приобретения
Цена: 35200.00T
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 2 шт.  Склад Америка: 171 шт.  
При оформлении заказа до: 2025-08-04
Ориентировочная дата поставки: Август-начало Сентября

Добавить в корзину
в Мои желания

Автор: Quesenberry, Keith A. Coolsen, Michael K., Ph.d.
Название:  Brand storytelling
ISBN: 9781538176382
Издательство: Rowman & Littlefield Publishers
Классификация:


ISBN-10: 1538176386
Обложка/Формат: Paperback
Страницы: 220
Вес: 0.62 кг.
Дата издания: 01.03.2023
Язык: English
Иллюстрации: Text boxes; illustrations, unspecified; tables; halftones, black & white including black & white photographs; black & white illustrations
Размер: 255 x 181 x 22
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: Integrated marketing communications for the digital media landscape
Рейтинг:
Поставляется из: Англии
Описание: This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today`s digital first media landscape.

Pixar and the Aesthetic Imagination: Animation, Storytelling, and Digital Culture

Автор: Herhuth Eric
Название: Pixar and the Aesthetic Imagination: Animation, Storytelling, and Digital Culture
ISBN: 0520292561 ISBN-13(EAN): 9780520292567
Издательство: Wiley
Рейтинг:
Цена: 26400.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Draws upon film theory, animation theory, and philosophy to examine modes of animation storytelling that address aesthetic experience within contexts of technological, environmental, and socio-cultural change.

Art History for Filmmakers: The Art of Visual Storytelling

Автор: Gillian McIver
Название: Art History for Filmmakers: The Art of Visual Storytelling
ISBN: 1501362305 ISBN-13(EAN): 9781501362309
Издательство: Bloomsbury Academic
Цена: 38700.00 T
Наличие на складе: Нет в наличии.
Описание: Since cinema's earliest days, literary adaptation has provided the movies with stories; and so we use literary terms like metaphor, metonymy and synecdoche to describe visual things. But there is another way of looking at film, and that is through its relationship with the visual arts – mainly painting, the oldest of the art forms. Art History for Filmmakers is an inspiring guide to how images from art can be used by filmmakers to establish period detail, and to teach composition, color theory and lighting. The book looks at the key moments in the development of the Western painting, and how these became part of the Western visual culture from which cinema emerges, before exploring how paintings can be representative of different genres, such as horror, sex, violence, realism and fantasy, and how the images in these paintings connect with cinema.Insightful case studies explore the links between art and cinema through the work of seven high-profile filmmakers, including Peter Greenaway, Peter Webber, Jack Cardiff, Martin Scorsese, Guillermo del Toro, Quentin Tarantino and Stan Douglas. A range of practical exercises are included in the text, which can be carried out singly or in small teams.Featuring stunning full-color images, Art History for Filmmakers provides budding filmmakers with a practical guide to how images from art can help to develop their understanding of the visual language of film.

Gamification of digital journalism

Автор: Dowling, David O.
Название: Gamification of digital journalism
ISBN: 036707625X ISBN-13(EAN): 9780367076252
Издательство: Taylor&Francis
Рейтинг:
Цена: 39800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the brief yet accelerated evolution of newsgames, a genre that has emerged from puzzles, quizzes, and interactives augmenting digital journalism into full-fledged immersive video games from open world designs to virtual reality experiences.

Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling

Автор: Flashman Gay
Название: Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling
ISBN: 1789661013 ISBN-13(EAN): 9781789661019
Издательство: Неизвестно
Рейтинг:
Цена: 104220.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Engage audiences, grow trust and convert more customers as a B2B marketer or organization, by developing compelling and authentic content through your own platforms and channels.

Brand Storytelling: Put Customers at the Heart of Your Brand Story

Автор: Rodriguez Miri
Название: Brand Storytelling: Put Customers at the Heart of Your Brand Story
ISBN: 1789660580 ISBN-13(EAN): 9781789660586
Издательство: Неизвестно
Цена: 109430.00 T
Наличие на складе: Невозможна поставка.
Описание: Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story.

Multimedia Storytelling for Digital Communicators in a Multiplatform World

Автор: Gitner, Seth
Название: Multimedia Storytelling for Digital Communicators in a Multiplatform World
ISBN: 1138332569 ISBN-13(EAN): 9781138332560
Издательство: Taylor&Francis
Рейтинг:
Цена: 57150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Now in its second edition, Multimedia Storytelling for Digital Communicators in a Multiplatform World is a trusted guide for all students who need to master visual communication through multiple media and platforms.

The Serial Podcast and Storytelling in the Digital Age

Название: The Serial Podcast and Storytelling in the Digital Age
ISBN: 0367887177 ISBN-13(EAN): 9780367887179
Издательство: Taylor&Francis
Рейтинг:
Цена: 22450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume analyzes the Serial podcast, situating it in the trajectory of other popular crime narratives and contemporary cultural theory.

Brand Management: An Introduction Through Storytelling

Автор: Mogaji Emmanuel
Название: Brand Management: An Introduction Through Storytelling
ISBN: 3030661180 ISBN-13(EAN): 9783030661182
Издательство: Springer
Рейтинг:
Цена: 65210.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations.

Автор: Tara McGowan
Название: Performing Kamishibai
ISBN: 113808476X ISBN-13(EAN): 9781138084766
Издательство: Taylor&Francis
Рейтинг:
Цена: 42870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Kamishibai (paper-theater), a Japanese picture-storytelling medium, is gaining global interest as we move from a text-based culture to one that emphasizes multiple semiotic systems and performance. This is the first volume to explore the potential of kamishibai as a dynamic "new" interactive medium for teaching multimodal communication and shows how synchronizing oral, visual and gestural modes develops students’ awareness of all modes of communication as potential resources in their learning. By examining the multiple modes involved in kamishibai through actual student performances over several venues, this volume overturns commonly held expectations about literacy in the classroom and provides a critical perspective on assumptions about other media. It offers much-needed information about a medium that is attracting interest from educators, academics and artists worldwide.

Storytelling in Organizations: A Narrative Approach to Change, Brand, Project and Knowledge Management

Автор: Thier Karin
Название: Storytelling in Organizations: A Narrative Approach to Change, Brand, Project and Knowledge Management
ISBN: 3662563827 ISBN-13(EAN): 9783662563823
Издательство: Springer
Рейтинг:
Цена: 55890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees' stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies.

​The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations

George Roth (Principal Research Associate at MIT's Sloan School of Management, Boston, United States)



The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Автор: Walter Ekaterina, Gioglio Jessica
Название: The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
ISBN: 007182393X ISBN-13(EAN): 9780071823937
Издательство: McGraw-Hill
Рейтинг:
Цена: 48030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Shows you how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. This book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

Public Speaking Communication Guide (2 Books in 1): Storytelling for Finance and Business: Increase Sales and Create a Successful Brand + Public Speak

Автор: Diamond George, Speakstone Mark
Название: Public Speaking Communication Guide (2 Books in 1): Storytelling for Finance and Business: Increase Sales and Create a Successful Brand + Public Speak
ISBN: 1801123349 ISBN-13(EAN): 9781801123341
Издательство: Неизвестно
Рейтинг:
Цена: 23900.00 T
Наличие на складе: Нет в наличии.
Описание:

Have you been desiring to improve your public speaking and storytelling abilities to boost your business or personal brand and have tried all manner of things to be more composed, charismatic and come up with captivating stories to keep your audiences concerned but the results seem dismal?

And are you looking for a guide that will help you unlock the world of effective public speaking and storytelling so that you come off as authentic and give your presentations greater impact while moving crowds like some of your favorite public speakers?

If you've answered YES, keep reading


You Are About To Discover Exactly How To Master The Craft Of Public Speaking And Blend It With Effective Storytelling To Propel Your Business And Personal Brand To The Next Level

In business, stories have a powerful meaning and function besides offering entertainment value. They connect people with other people, brands and businesses; provide context, meaning and evoke a sense of purpose.

Notably, stories are as important as the ability to tell them. Good stories go hand in hand with good public speaking skills- but unfortunately, you might be good in one and not the other, or none altogether.


More precisely, you'll learn:

- What brand storytelling refers to

- The benefits of storytelling in business

- Great examples of storytelling done right

- How to tell a compelling story in simple steps

- Why it's important to explore storytelling in business

- What makes a powerful story so?

- What you need to know about storytelling in finance

- How you can find a suitable story

- Why statistics don't sell and stories do

- How to speak in public confidently

- Why public speaking makes us nervous

- The symptoms of glassophobia

- How to create a good speech

- How to speak in public like a pro

- How to overcome fear for effective public speaking

- Why public speaking matters nowadays

- How to become an efficient public speaker by optimizing your pitch, tempo and inflection

- The most important things you need to consider to be a good public speaker

- How to analyze your audience

...And much more


Humans are naturally receptive to stories and communication that helps them empathize, relate, understand and remember. They also respond pretty well to confidence and credible content.

You can imagine what you can achieve by being a good storyteller and public speaker... How much you can gain from convinced, engaged and loyal listeners.

I know that would mean a lot for your business and personal brand.


And that's just what this 2 in 1 book will help you to achieve, even if you consider yourself awkward, not creative, inexperienced and more




Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2)
ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
Kaspi QR
   В Контакте     В Контакте Мед  Мобильная версия