Brand Storytelling in the Digital Age: Theories, Practice and Application, Moin S. M. a.
Автор: Hassan Azizul Название: Technology Application in Tourism in Asia: Innovations, Theories and Practices ISBN: 9811654603 ISBN-13(EAN): 9789811654602 Издательство: Springer Рейтинг: Цена: 167700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Chemoprevention utilizes natural dietary compounds and has regained interest due to larger safety window and proven efficacy of such molecules in cancer treatments. It gives a comprehensive overview of the variety of natural molecules and types of nanoparticles as well as mechanistic aspects of their superior efficacy over plain drug molecules.
Автор: Walter Ekaterina, Gioglio Jessica Название: The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand ISBN: 007182393X ISBN-13(EAN): 9780071823937 Издательство: McGraw-Hill Рейтинг: Цена: 48030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Shows you how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. This book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.
Автор: Rodriguez Miri Название: Brand Storytelling: Put Customers at the Heart of Your Brand Story ISBN: 1789660580 ISBN-13(EAN): 9781789660586 Издательство: Неизвестно Цена: 109430.00 T Наличие на складе: Невозможна поставка. Описание: Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story.
Автор: Rodriguez Miri Название: Brand Storytelling: Put Customers at the Heart of Your Brand Story ISBN: 0749490470 ISBN-13(EAN): 9780749490478 Издательство: TBS/GBS Рейтинг: Цена: 29030.00 T Наличие на складе: Невозможна поставка. Описание: Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story.
Автор: Flashman Gay Название: Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling ISBN: 1789661013 ISBN-13(EAN): 9781789661019 Издательство: Неизвестно Рейтинг: Цена: 104220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Engage audiences, grow trust and convert more customers as a B2B marketer or organization, by developing compelling and authentic content through your own platforms and channels.
If you want to discover how you can master the art of telling great stories in public, and how to create a strong and positive perception about your business or cause, then keep reading...
Two manuscripts in one book:
Branding: What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal Brand
Branding is a way for a business to make it to the top, plus improve its operations.
It's all right if you suddenly feel overwhelmed by the almost infinite branding techniques available.
Fortunately for you, this book is here to set the record straight for branding.
This book comprises years of experience, written to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.
In part 1 of this book, you'll:
Learn how to start a branding campaign from A to Z
Find out how to avoid the most common branding pitfalls
Take a peek at the branding secrets of the most successful brands
Discover how to determine the type of branding that's most suitable for almost any business
Find new ways that allow you to integrate more than one branding method in a campaign
Discover where exactly the problem is in your branding campaign
Learn how to best go head-to-head with competitors when it comes to a brand war
Part 2 focuses on storytelling which is important for business branding as well as for your personal development.
Can you use a story that's meaningful to you to sway others?
How can you find and tell stories that have an impact?
Part 2 will expose the answers with effective techniques, top tools, and actionable advice.
Discover...
Insight and tips from 7 expert storytellers
Critical elements to know when composing a story
How jumping right in can diminish your story or brand's value
Common myths on public speaking when storytelling
How to deliver a story with all the elements needed to take your story from good to great
How you can avoid the biggest mistakes in storytelling, such as misusing marketing tools
Cool tricks, including immersive storytelling and expanding your medium
How to achieve results in working through modern mediums to impact the future of storytelling
Use this guide to storytelling as a sturdy foundation to change how you use stories.
You can build solid stories to support your goals in business and life.
The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts.
From bestselling authors to generation-changing motivational speakers, this book covers all the fundamentals of outstanding storytelling.
It will help you deliver stories to audiences that will leave them personally affected and motivated.
So if you want to master branding and storytelling, then scroll up and click the "add to cart" button
Have you been desiring to improve your public speaking and storytelling abilities to boost your business or personal brand and have tried all manner of things to be more composed, charismatic and come up with captivating stories to keep your audiences concerned but the results seem dismal?
And are you looking for a guide that will help you unlock the world of effective public speaking and storytelling so that you come off as authentic and give your presentations greater impact while moving crowds like some of your favorite public speakers?
If you've answered YES, keep reading
You Are About To Discover Exactly How To Master The Craft Of Public Speaking And Blend It With Effective Storytelling To Propel Your Business And Personal Brand To The Next Level
In business, stories have a powerful meaning and function besides offering entertainment value. They connect people with other people, brands and businesses; provide context, meaning and evoke a sense of purpose.
Notably, stories are as important as the ability to tell them. Good stories go hand in hand with good public speaking skills- but unfortunately, you might be good in one and not the other, or none altogether.
More precisely, you'll learn:
- What brand storytelling refers to
- The benefits of storytelling in business
- Great examples of storytelling done right
- How to tell a compelling story in simple steps
- Why it's important to explore storytelling in business
- What makes a powerful story so?
- What you need to know about storytelling in finance
- How you can find a suitable story
- Why statistics don't sell and stories do
- How to speak in public confidently
- Why public speaking makes us nervous
- The symptoms of glassophobia
- How to create a good speech
- How to speak in public like a pro
- How to overcome fear for effective public speaking
- Why public speaking matters nowadays
- How to become an efficient public speaker by optimizing your pitch, tempo and inflection
- The most important things you need to consider to be a good public speaker
- How to analyze your audience
...And much more
Humans are naturally receptive to stories and communication that helps them empathize, relate, understand and remember. They also respond pretty well to confidence and credible content.
You can imagine what you can achieve by being a good storyteller and public speaker... How much you can gain from convinced, engaged and loyal listeners.
I know that would mean a lot for your business and personal brand.
And that's just what this 2 in 1 book will help you to achieve, even if you consider yourself awkward, not creative, inexperienced and more
Is your personal brand suffering from a lack of "pizzaz" that keep people coming back for more? Are you tired of watching your online business generate peanuts, even though the product or service you offer is extremely valuable to your prospective customers and clients and can potentially change their lives?
Would you like to finally say goodbye to the debilitating feeling of being ignored and looked over by people seeking solutions to the problems which you can solve for them? Do you want to learn a valuable skill that can add more zeros to your bottom line? Then read on.
Study after countless study has confirmed that powerful, well-crafted stories have the power to inspire massive trust in people and influence them to take action. The human experience is made up of stories, we are hardwired to respond to stories, that is why stories tend to pack more punch than cold hard facts and data ever would.
If you're reading this, you are probably slowly coming to the realization that having a good product or offering great service and waiting for the market to come to you isn't enough. That strategy doesn't work in the fast-paced world of today filled with tons of distracting and competing messages.
If this sounds like you, and you want to know about how to craft a powerful story for your business, then this guide was designed for you.
In Storytelling, Daniel Anderson shows you how to harness the ageless power of storytelling to completely transform your personal brand and business. You're going to discover how you can use well-crafted stories to develop your unfair competitive advantage, connect with people on a deep level and get people to purchase your products and use your services.
Here's what you're going to discover in Storytelling:
3 "nuke-level" powerful tips to help you craft a compelling business story
The simple 6-point questionnaire you need to complete before creating a business story that will help you convey your unique message to your audience
How to create the best brand image for your business and leave your competitors in the dust
How to develop a simple, yet effective content marketing strategy and seamlessly integrate powerful stories that associate positive emotions with your business
How to master the art of using storytelling for effective presentations
Stuck on what to tell your prospective customers and clients during a presentation? The 5 Ws of storytelling presentation will quickly get you out of the rut
The eight building blocks to help you make your brand's story highly relatable and induce trust
...and tons more
Even if you've tried various techniques and strategies in the past to grow your personal brand and failed, even if your efforts to expand your online business have always fallen flat, this comprehensive guide will help you create a customer-pulling story that will transform the way you do business, forever.
Автор: Mogaji Emmanuel Название: Brand Management: An Introduction Through Storytelling ISBN: 3030661180 ISBN-13(EAN): 9783030661182 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations.
Автор: Mateusz Grzesiak Название: Personal Brand Creation in the Digital Age ISBN: 3319696963 ISBN-13(EAN): 9783319696966 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding.
If you want to rapidly increase traffic to your blog, then listen to this audiobook.
Creating a marketing plan is a time-consuming, expensive, and difficult process. There are tons of platforms, and these platforms respond differently to different niches, cultures, and marketing types. This is exactly why most entrepreneurs with good products, services, and ideas fail.
In this bundle of three books, we go through three different types of marketing platforms and discuss what the best way is to approach each of these platforms.
In this bundle, you will learn:
Three Facebook marketing techniques ways to gain customers for free
When to use LinkedIn to acquire business
The best way to automate your LinkedIn ads
Why email marketing marketing is the best way to build a long term business
The three best platforms to automate and manage your email marketing plan
The best way to build a marketing plan
Even if you haven't touched a computer in your life, you will benefit from the information in this audiobook. Count on it
Marketing on social media is in for a huge change in 2020, and you need to be at the forefront of it.
The old strategies of posting and dashing, stock images, and generic automated messages are no longer working, and for good reason: People want to put the social back into social media.
Getting ahead of the curve now by Mastering ADVANCED Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business these changes and apply these techniques early, gain massive growth right now, and be a pro at this marketing style come 2020. This way, while everyone else is just showing up to the scene and realizing the value of these techniques, you are already mastering them and reaping in the rewards of being ahead of the trend.
There's one big thing that is about to change in marketing, and we are already seeing the early symptoms of this change right now.
The book is based on an analogy - that social media is like a party and that you are the 'party thrower.' You need content just as you'd need food and entertainment, you need a promotion strategy just as you'd need invitations, and you need a systematic understanding of each social platform, just as you'd need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet.
The secret is simple Show up and be real.
You are going to learn how to leverage this secret in your own social media marketing strategy using this very book.
You will learn important techniques such as:
The Key Foundations for Every Successful Social Media Marketing Plan
How social media works and what changes to expect in 2020.
How you can be more real online in 2020 and leverage that to grow your business.
What it takes to become an influencer in 2020.
What mistakes you must avoid building a solid reputation.
How Facebook, Instagram, YouTube, and Twitter are all changing and how you can leverage these changes to grow your business.
What tips you must follow to guarantee your success.
Four simple steps to design the easiest social media marketing strategy that you have ever seen.
And more...
The goal of this book is simple: I will show you how to build and grow a successful social media marketing strategy for your business.
If you are ready to get ahead of the crowds and start marketing for 2020 right now in 2019, grab your copy of Social Media Marketing today and get started
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