Handbook of Research on the Platform Economy and the Evolution of E-Commerce, Ertz Myriam
Автор: Parker Geoffrey, Van Alstyne Marshall W., Choudary Название: Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You ISBN: 0393249131 ISBN-13(EAN): 9780393249132 Издательство: Wiley Рейтинг: Цена: 25330.00 T Наличие на складе: Есть в Астана (Нур-Султан) Описание: An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.
Автор: Baxter Robbie Kellman Название: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue ISBN: 0071839321 ISBN-13(EAN): 9780071839327 Издательство: McGraw-Hill Рейтинг: Цена: 25150.00 T Наличие на складе: Нет в наличии. Описание: Reveals the "membership" business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.
Название: The Evolution of Integrated Marketing Communications ISBN: 113800894X ISBN-13(EAN): 9781138008946 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.
Автор: Larry Dwyer; Renata Tomljenovi?; Sanda ?orak Название: Evolution of Destination Planning and Strategy ISBN: 3319422456 ISBN-13(EAN): 9783319422459 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes.
The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.
Автор: Gill Название: Corporate Vision and Rapid Technological Change ISBN: 0415091357 ISBN-13(EAN): 9780415091350 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines the role of strategic visions of future technological development in the evolution of market structure.
Автор: Susan A Shaw; Neil Hoodd Название: Marketing in Evolution ISBN: 0333662644 ISBN-13(EAN): 9780333662649 Издательство: Springer Рейтинг: Цена: 163040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This text honours the contributions of Professor Michael J. Baker to marketing thought and practice as Professor of Marketing at the University of Strathclyde. It contains a series of essays by colleagues of Baker. Contributions examine the nature of modern marketing.
Автор: Susan A Shaw; Neil Hoodd Название: Marketing in Evolution ISBN: 1349140910 ISBN-13(EAN): 9781349140916 Издательство: Springer Рейтинг: Цена: 153720.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University`s Department of Marketing, which he founded.
Автор: Neil Hood; Julian Birkinshaw Название: Multinational Corporate Evolution and Subsidiary Development ISBN: 1349264695 ISBN-13(EAN): 9781349264698 Издательство: Springer Рейтинг: Цена: 153720.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities. It shows how this process is integral to multinational corporate evolution, which is largely driven by changes in subsidiaries and their development.
Автор: Sheth Название: Marketing Theory - Evolution & Evaluation ISBN: 0471635278 ISBN-13(EAN): 9780471635277 Издательство: Wiley Рейтинг: Цена: 190030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria.
Автор: Elisa Gomez Gonzalez Название: Evolution Sustainability Marketing ISBN: 1773614894 ISBN-13(EAN): 9781773614892 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 133760.00 T Наличие на складе: Невозможна поставка. Описание: Evolution Sustainability Marketing examines various aspects of sustainability marketing including an extensive historical overview of sustainable development and related concepts. It includes definitions of sustainability, sustainable development, importance and the evolution of CSR practices. Provides the reader with insights into the development of its history, so as to understand the sustainable business practices and why it is essentially important in marketing of business.
Автор: Taplin Ian Malcolm Название: Evolution of Luxury ISBN: 0367351226 ISBN-13(EAN): 9780367351229 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice in past societies to being viewed in more virtuous terms.
Автор: Rajagopal Название: Transgenerational Marketing ISBN: 3030339254 ISBN-13(EAN): 9783030339258 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.
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