Digital marketing all-in-one for dummies, 2nd edit ion, Diamond
Старое издание
Автор: Diamond Stephanie Название: Digital Marketing All-In-One for Dummies ISBN: 1119560233 ISBN-13(EAN): 9781119560234 Издательство: Wiley Цена: 36950 T Наличие на складе: Невозможна поставка. Описание:
Unlock the value in online marketing
A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.
This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don't. You'll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more
Use targeted, measurable marketing strategies to promote brands and products
Increase brand awareness, customer acquisitions, and audience engagement
Measure what your online traffic is worth and improve ROI on digital marketing
Develop a solid digital marketing plan and put it to work for your brand
From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.
Автор: Deiss Ryan, Henneberry Russ Название: Digital Marketing for Dummies, 2 ed. ISBN: 1119660483 ISBN-13(EAN): 9781119660484 Издательство: Wiley Рейтинг: Цена: 27450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.
Автор: Conant, Latane Название: No forms. no spam. no cold calls: the next generat ion of account-based sales and marketing, revised ion and updated 2nd edition ISBN: 1119982871 ISBN-13(EAN): 9781119982876 Издательство: Wiley Рейтинг: Цена: 26390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Organizations and Society examines the costs and consequences of social life that is dominated by rational control characteristic of bureaucratic organizations large and small. Students of all interests-those who wish to run organizations someday, study them, or simply understand their importance in the contemporary social order-will benefit from the insights of this text.
Автор: Diamond Stephanie Название: Digital Marketing All-In-One for Dummies ISBN: 1119560233 ISBN-13(EAN): 9781119560234 Издательство: Wiley Рейтинг: Цена: 36950.00 T Наличие на складе: Невозможна поставка. Описание:
Unlock the value in online marketing
A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.
This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don't. You'll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more
Use targeted, measurable marketing strategies to promote brands and products
Increase brand awareness, customer acquisitions, and audience engagement
Measure what your online traffic is worth and improve ROI on digital marketing
Develop a solid digital marketing plan and put it to work for your brand
From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.
Автор: Baig Mirza Rahim, Govindan Gururajan, Shrimali Vishwesh Ravi Название: Data Science for Marketing Analytics - Second Edition: A practical guide to forming a killer marketing strategy through data analysis with Python ISBN: 1800560478 ISBN-13(EAN): 9781800560475 Издательство: Неизвестно Рейтинг: Цена: 47810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book on marketing analytics with Python will quickly get you up and running using practical data science and machine learning to improve your approach to marketing. You`ll learn how to analyze sales, understand customer data, predict outcomes, and present conclusions with clear visualizations.
Blockchain can be applied to loyalty programs in two main ways. Firstly, instead of traditional points and miles, loyalty programs can reward members with cryptocurrency, a new type of digital currency with a value which constantly adjusts based on speculative investor behaviour and the market forces of supply and demand. Secondly, an enterprise blockchain platform can be integrated with a loyalty management system to facilitate secure, real-time, auto-reconciled transactions, generating business efficiencies and an improved member experience.
Blockchain Loyalty 2nd Edition provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing marketing around the world, and features:
the basics of blockchain and cryptocurrencies
the history of loyalty currencies
a world-first blockchain loyalty research project
interviews with blockchain loyalty companies
the essentials of running an Initial Coin Offering
business models including tax and legal considerations
blockchain marketing and gamification basics
enterprise-level applications by major loyalty programs
an overview of blockchain loyalty technology
PHILIP SHELPER has over 13 years' experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running Australia's leading loyalty management consultancy, Loyalty & Reward Co. Phil is an Advisory Board member of the Australian Loyalty Association. He also manages www.blockchainloyalty.io, a global blockchain loyalty resource centre.
Автор: Smith, Chris Название: Conversion code, 2nd edition: stop chasing lea ds and start attracting clients ISBN: 1119875803 ISBN-13(EAN): 9781119875802 Издательство: Wiley Рейтинг: Цена: 23220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How do the organizational structure and rules of political parties affect political engagement and its reproduction? Analyzing Uruguay`s mass-organic Frente Amplio party, this book illustrates how organizational rules that give grassroots members a voice help reproduce activism. It will interest scholars and students of both Latin America and comparative politics.
Автор: John L. Mariotti Название: Marketing Express, 2nd edition ISBN: 1841127043 ISBN-13(EAN): 9781841127040 Издательство: Wiley Рейтинг: Цена: 8440.00 T Наличие на складе: Поставка под заказ. Описание: Fast track route to mastering all aspects of marketing Covers all the key techniques for successful marketing, from CRM to brand management, and from failsafe planning to making the most of global opportunities Examples and lessons from some of the world's most successful businesses, including Sony, Volkswagen and Wal-Mart, and ideas from the smartest thinkers, including Regis McKenna and Philip Kotler Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Автор: Mortimer Название: Marketing For Dummies, 3rd Edition ISBN: 1119965160 ISBN-13(EAN): 9781119965169 Издательство: Wiley Рейтинг: Цена: 21110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller.
Автор: Dummies Название: Marketing For Dummies, 5th Edition ISBN: 1119365570 ISBN-13(EAN): 9781119365570 Издательство: Wiley Рейтинг: Цена: 9940.00 T Наличие на складе: Есть Описание: The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business.
Автор: Seaberg Название: Menu Design: Merchandising and Marketing, 4th Edit ISBN: 0471289833 ISBN-13(EAN): 9780471289838 Издательство: Wiley Рейтинг: Цена: 131950.00 T Наличие на складе: Поставка под заказ. Описание: Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant`s image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.
Digital marketing, social marketing, and affiliate marketing, each of these is already a great opportunity to do business, everyone knows it, but if you want to be even more successful, you can do it knowing all three of these marketing models, this will lead you to be very advantaged because you can move and move more easily from one market to another if you need it and take advantage of all the opportunities that this world gives you offers, we all know that we need to know how to differentiate our business.
Digital marketing, social marketing, and affiliate marketing, each of these is already a great opportunity to do business, everyone knows it, but if you want to be even more successful, you can do it knowing all three of these marketing models, this will lead you to be very advantaged because you can move and move more easily from one market to another if you need it and take advantage of all the opportunities that this world gives you offers, we all know that we need to know how to differentiate our business.
- In this book you will learn:
- Ten Tips for Success
- Interacting with Your Audience
- Creating Organic Content
- How to Create Your Strategy
And much much more
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