Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Нет в наличии. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Pullen Hilary Название: Online Marketing for Your Craft Business: How to Get Your Handmade Products Delivered, Shared and Sold on the Internet ISBN: 1446304892 ISBN-13(EAN): 9781446304891 Издательство: David & Charles Рейтинг: Цена: 11090.00 T Наличие на складе: Есть Описание: Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.
Автор: Sexton, Donald Название: Trump university marketing 101 ISBN: 0470453079 ISBN-13(EAN): 9780470453070 Издательство: Wiley Рейтинг: Цена: 17940.00 T Наличие на складе: Поставка под заказ. Описание: Trump University Marketing 101 second edition combines the biggest name in business, Donald Trump, with the 40-year teaching and professional experience of one of the leading Ivy League professors in marketing, Don Sexton.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
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Автор: Fox Название: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated ISBN: 1118231937 ISBN-13(EAN): 9781118231937 Издательство: Wiley Рейтинг: Цена: 16890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.
Автор: Orville Walker, John Mullins Название: Marketing Strategy: A Decision-Focused Approach ISBN: 1259010902 ISBN-13(EAN): 9781259010903 Издательство: McGraw-Hill Рейтинг: Цена: 65190.00 T Наличие на складе: Нет в наличии. Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
Автор: Stanley Название: Networking With the Affluent ISBN: 0070610487 ISBN-13(EAN): 9780070610484 Издательство: McGraw-Hill Рейтинг: Цена: 0.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to network with the affluent client.
Автор: Kennedy Dan S. Название: No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich ISBN: 1599186411 ISBN-13(EAN): 9781599186412 Издательство: Неизвестно Рейтинг: Цена: 22980.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Sell to the rich! Internationally recognized millionaire-maker Dan Kennedy invites readers to quickly learn to recognize, understand, and market to today`s brand-conscious, affluent consumer. This elite, consumer market compromises 28% of the U.S. population and has become a key demographic for savvy sellers.
Автор: Stanley Название: Selling 2 The Affluent, Sc ISBN: 0070610495 ISBN-13(EAN): 9780070610491 Издательство: McGraw-Hill Рейтинг: Цена: 33170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides strategies of selling to affluent people.
Автор: Oechsli Matt Название: The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life ISBN: 1118744829 ISBN-13(EAN): 9781118744826 Издательство: Wiley Рейтинг: Цена: 24290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent.
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