Building Consumer-Brand Relationship in Luxury Brand Management, Ana Pinto Borges, Paula Rodrigues

Автор: Farnham Kevin, Newbery Patrick
Название: Experience Design: A Framework for Integrating Brand, Experience, and Value
ISBN: 1118609638 ISBN-13(EAN): 9781118609637
Издательство: Wiley
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Цена: 26390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers.

Автор: Ana Pinto Borges, Paula Rodrigues
Название: Building Consumer-Brand Relationship in Luxury Brand Management
ISBN: 1799843696 ISBN-13(EAN): 9781799843696
Издательство: Mare Nostrum (Eurospan)
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Цена: 201430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands.

Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.

Автор: Palmatier
Название: Relationship Marketing in the Digital Age
ISBN: 1138310026 ISBN-13(EAN): 9781138310025
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

Автор: Coleman Darren
Название: Building Brand Experiences: A Practical Guide to Retaining Brand Relevance
ISBN: 0749481560 ISBN-13(EAN): 9780749481568
Издательство: Неизвестно
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Цена: 50790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.

Автор: Minsky Laurence, Geva Ilan
Название: Global Brand Management: A Guide to Developing, Building & Managing an International Brand
ISBN: 1789660408 ISBN-13(EAN): 9781789660401
Издательство: Wiley
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Цена: 165790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Hone your understanding of international brand management with this textbook, showcasing why it`s critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.

Автор: Hartley Kate
Название: Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
ISBN: 0749486503 ISBN-13(EAN): 9780749486501
Издательство: Неизвестно
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Цена: 56010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.

Автор: Cundari Aldo
Название: Customer-Centric Marketing: Building Relationships and Creating Advocates in the Age of the Consumer
ISBN: 1119092892 ISBN-13(EAN): 9781119092896
Издательство: Wiley
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Цена: 20050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.

Название: International Luxury Brand Strategy
ISBN: 113861484X ISBN-13(EAN): 9781138614840
Издательство: Taylor&Francis
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Цена: 40820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.

Название: International Luxury Brand Strategy
ISBN: 1138614831 ISBN-13(EAN): 9781138614833
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.

Автор: Kumar Nirmalya
Название: Brand Breakout
ISBN: 1137467592 ISBN-13(EAN): 9781137467591
Издательство: Springer
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Цена: 15830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: World class marketing experts, Nirmalya Kumar and Jan-Benedict Steenkamp set out a cutting-edge plan for emerging market brands to achieve success in international markets. This best-selling, updated edition outlines eight strategies ?€“ including the Asi

Автор: Barnett David N.
Название: Brand Protection in the Online World: A Comprehensive Guide
ISBN: 0749478691 ISBN-13(EAN): 9780749478698
Издательство: Неизвестно
Рейтинг:
Цена: 52080.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.