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Patron Engagement and Marketing Products and Services for Public Libraries, Marshall Breeding


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Автор: Marshall Breeding
Название:  Patron Engagement and Marketing Products and Services for Public Libraries
ISBN: 9780838938195
Издательство: Mare Nostrum (Eurospan)
Классификация:


ISBN-10: 0838938191
Обложка/Формат: Paperback
Страницы: 48
Вес: 0.50 кг.
Дата издания: 30.03.2022
Серия: Library technology reports
Язык: English
Размер: 27.99 x 21.59 x 1.85 cm
Читательская аудитория: Professional and scholarly
Ключевые слова: Advertising,Community & outreach services,Library & information sciences
Рейтинг:
Поставляется из: Англии
Описание: In response to public libraries` interest in proactive marketing of their programs, services, and collections, a variety of new products have been introduced. Each takes a different approach in providing libraries with sophisticated tools to support marketing campaigns or other initiatives to strengthen engagement with their communities.

Academic Libraries and Public Engagement With Science and Technology

Автор: Harrington, Eileen
Название: Academic Libraries and Public Engagement With Science and Technology
ISBN: 0081021240 ISBN-13(EAN): 9780081021248
Издательство: Elsevier Science
Рейтинг:
Цена: 68440.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Libraries have historically played a role as a community builder, providing resources and spaces where knowledge can be archived, shared and created. They can also play a pivotal role in fostering the public's understanding of science and scientific processes. From makerspaces to data visualization labs to exhibits, many libraries already delve into scientific explorations and many more could join them. Scientists often need to include "broader impacts" goals in grant proposals, but they might not know where to begin or feel that they do not have the time to devote to public engagement. This is where libraries and librarians can help.

Research in science communication also supports tapping into libraries for public engagement with science. Studies show that it is important for scientists to present findings in an apolitical way--not aligning with one solution or one way of thinking and not being seen as an activist (Druckman, 2015; Jamieson & Hardy, 2014). One of the core tenets of librarians and libraries is to present information in a neutral way. Research also shows that Informal conversations about science can have a greater effect on people than reading about it online or hearing about it on the news (Eveland & Cooper, 2013). Again, libraries can play a role in fostering these types of conversations.

Given this landscape, this book will demonstrate concrete ways that libraries and librarians can play a role in fostering public engagement with science. In addition to background information on the current landscape of public knowledge and understanding of science, it will also include best practices and case studies of different types of programming and services that libraries can offer. Often libraries do not jump to mind when people think about science education or science literacy, and many librarians do not come from a science background. Literature on science programming and sharing science is largely absent from the library field. This book will help give confidence to librarians that they can participate in engaging the public with science. At the same time, it will provide a conduit to bring informal science educators, communication officers from universities or research organizations who share scientific discoveries with the public, and librarians together to explore ways to align their work to promote scientific literacy for all.

  • Demonstrates concrete ways that libraries and librarians can play a role in fostering public engagement with science
  • Features best practices and case studies of different types of programming and services that libraries can offer
  • Provides a conduit to bring informal science educators, communication officers, and librarians together to explore ways to align their work to promote scientific literacy

LGBTQ+ Librarianship in the 21st Century: Emerging Directions of Advocacy and Community Engagement in Diverse Information Environments

Автор: Bharat Mehra
Название: LGBTQ+ Librarianship in the 21st Century: Emerging Directions of Advocacy and Community Engagement in Diverse Information Environments
ISBN: 1787564746 ISBN-13(EAN): 9781787564749
Издательство: Emerald
Рейтинг:
Цена: 109760.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Libraries are at the heart of many of the communities they serve. Increasingly, it is important for them to adjust to serve minority groups, including LGBTQ+ communities. This collection presents original scholarship on the emerging directions of advocacy and community engagement in LGBTQ+ librarianship.

Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

Автор: Smith Pr, Zook Ze
Название: Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
ISBN: 1789666953 ISBN-13(EAN): 9781789666953
Издательство: Неизвестно
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Цена: 208440.00 T
Наличие на складе: Невозможна поставка.
Описание: Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.

Email Marketing Influence: A Beginners Guide to Get More Engagement and Sales Using Effective, Proven Email Marketing Strategies

Автор: Morris Abraham
Название: Email Marketing Influence: A Beginners Guide to Get More Engagement and Sales Using Effective, Proven Email Marketing Strategies
ISBN: 1802310258 ISBN-13(EAN): 9781802310252
Издательство: Неизвестно
Рейтинг:
Цена: 32140.00 T
Наличие на складе: Нет в наличии.
Описание:

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If You`re Interested in Learning Email Marketing, Then This Product is for You.



Building community engagement and outreach in libraries

Название: Building community engagement and outreach in libraries
ISBN: 1803823682 ISBN-13(EAN): 9781803823683
Издательство: Emerald
Рейтинг:
Цена: 94870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An important addition to the research on how libraries can work with their communities to provide critical services and resources. Providing valuable insights about the diverse ways that outreach can be accomplished within and through communities, this volume serves as a significant resource for library managers, staff and their partners.

YouTube Marketing: A Comprehensive Guide for Building Authority, Creating Engagement and Making Money Through Youtube

Автор: Smith Mark
Название: YouTube Marketing: A Comprehensive Guide for Building Authority, Creating Engagement and Making Money Through Youtube
ISBN: 195110319X ISBN-13(EAN): 9781951103194
Издательство: Неизвестно
Рейтинг:
Цена: 12830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:


Create Amazing Business Opportunities and Reach More Followers with the Power of Youtube

While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are.


This book is going to take some time to talk about some of the things that you need to know to get started with marketing on YouTube. Some of the things that we will discuss in this book about marketing on YouTube include:



  • Getting started with YouTube

  • Doing your first video

  • Understanding your audience

  • Providing value to the audience

  • Tips and strategies for you channel

  • How to use a conversion video to upsell your product

  • Promoting your videos

  • Creating your own AdWords campaign

  • Using YouTube Analytics to track your performance


YouTube is one of the best platforms to use when it comes to marketing your company. It allows you to become really creative and come up with a way to form meaningful relationships with your customers...


If you are ready to give YouTube marketing a try, Grab a Copy of this book to help you get started



Email Marketing Influence: A Beginners Guide to Get More Engagement and Sales Using Effective, Proven Email Marketing Strategies

Автор: Morris Abraham
Название: Email Marketing Influence: A Beginners Guide to Get More Engagement and Sales Using Effective, Proven Email Marketing Strategies
ISBN: 180231024X ISBN-13(EAN): 9781802310245
Издательство: Неизвестно
Рейтинг:
Цена: 22950.00 T
Наличие на складе: Нет в наличии.
Описание:

★ 55% Discount for Bookstores! Now at $24.95 instead of 35.95! ★

If You`re Interested in Learning Email Marketing, Then This Product is for You.



Facebook Marketing: A Comprehensive Guide for Building Authority, Creating Engagement and Making Money Through Facebook

Автор: Smith Mark
Название: Facebook Marketing: A Comprehensive Guide for Building Authority, Creating Engagement and Making Money Through Facebook
ISBN: 1951103181 ISBN-13(EAN): 9781951103187
Издательство: Неизвестно
Рейтинг:
Цена: 12830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Create Amazing Business Opportunities And Reach More Followers Using the Power of Facebook Marketing
How can you leverage the power of Facebook to build a solid business?

This valuable resource has several proven strategies and little-known techniques that social media marketers can start using right away for building brands, stirring a buzz about their products and services, establishing authority and reaching a larger audience.


The book holds your hand and helps you traverse the landscape of Facebook by offering you tons of actionable, tested and result-oriented tactics. It's all presented in an easy to understand and straightforward manner.


Here are some of the things you can take away from the book:



  • How to Build An Effective Business Page

  • Step by Step Guide to Creating and Running Winning Facebook Ad Campaigns

  • 4 Ways To Make Money From The Goldmine Called Facebook

  • How to Leverage the Power of Facebook Groups

  • 13 Killer Strategies for Building Engagement

  • And much more ...


You can be an internet marketer, brand building professional, small business owner or a rank newbie looking to build a profitable business on Facebook.
The book gives you an in-depth overview and insights about everything from the best time to post for receiving maximum traction from your audience to determining the colors you can use in your visuals make you brand more desirable.


If you are ready to give Facebook marketing a try, Grab a Copy of This Book to Help You Get Started


Affiliate Marketing 2021: Launch a Six Figure Business with Clickbank Products, Affiliate Links, Amazon Affiliate Program and Internet Marketing

Автор: Wilson John P.
Название: Affiliate Marketing 2021: Launch a Six Figure Business with Clickbank Products, Affiliate Links, Amazon Affiliate Program and Internet Marketing
ISBN: 1801724741 ISBN-13(EAN): 9781801724746
Издательство: Неизвестно
Рейтинг:
Цена: 16530.00 T
Наличие на складе: Нет в наличии.
Описание: "Making money while you sleep" has a nice ring to it, doesn't it?

Would you like to start making money online learning the best method to build a steady income stream? Or maybe you want to earn a much higher income but recognize that it's impossible to do with most jobs.

There could be a third possibility; maybe you just want an additional passive income to help pay the bills.

No matter what the reason, if you are looking for extra financial freedom, affiliate marketing can be one sure fire way to get there. But to succeed in affiliate marketing, you need to know how to do it. The fact is most people that start out in affiliate marketing won't make any profits and will end up failing

So, what is affiliate marketing? It's selling someone's product online and getting a commission for the sale. Online it generally means driving traffic to the main website. The problem is most beginners don't know how to do it the right way - but we are here to show you how.

There is so much information out there, it can become completely overwhelming to know where to begin, you have tons of questions about how everything works but you don't know who to ask ....

... Guess what? You managed to get to the right spot

After reading this Comprehensive Manual you will know:

- What Affiliate Marketing is step by step and why 99% of people start from it calling it "the best online work".

- The Best Marketing Approach to boost your business to the next level, simply understanding some not well-known methods.

- How to set up a system guaranteed to generate free traffic to your website and offers, over the long-term.

- Tips for success learned the hard way by others.

- How to utilize social media platforms.

- Using Facebook Advertising to drive high volumes of new clients.

- Mistakes to avoid when starting out as an affiliate marketer.

- ... & Much More

...It can also provide you with the freedom to work from wherever your heart desires most

Are you ready to start Affiliate Marketing?

If the answer is ... YES

... then Order Your Copy Now and Start Making Your Dream Life Happen


Affiliate Marketing Success: The Step-by-Step Guide to Build a 6-Figures Sales Force and Get Paid Without Creating Your Own Products

Автор: Hill Robert
Название: Affiliate Marketing Success: The Step-by-Step Guide to Build a 6-Figures Sales Force and Get Paid Without Creating Your Own Products
ISBN: 1802310126 ISBN-13(EAN): 9781802310122
Издательство: Неизвестно
Рейтинг:
Цена: 22030.00 T
Наличие на складе: Нет в наличии.
Описание:

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Marketing and Promoting Your Business: Products and Services

Автор: Ian Birt
Название: Marketing and Promoting Your Business: Products and Services
ISBN: 1925716384 ISBN-13(EAN): 9781925716382
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 40650.00 T
Наличие на складе: Невозможна поставка.
Описание: The third edition of Marketing and Promoting Your Business describes the marketing process for a small business and how to prepare a marketing plan for your operation. A separate chapter covers evaluating marketing results, including getting customer feedback, and business responses to unsatisfactory results.

Affiliate Marketing Success: The Step-by-Step Guide to Build a 6-Figures Sales Force and Get Paid Without Creating Your Own Products

Автор: Hill Robert
Название: Affiliate Marketing Success: The Step-by-Step Guide to Build a 6-Figures Sales Force and Get Paid Without Creating Your Own Products
ISBN: 1802310134 ISBN-13(EAN): 9781802310139
Издательство: Неизвестно
Рейтинг:
Цена: 31220.00 T
Наличие на складе: Нет в наличии.
Описание:

★ 55% Discount for Bookstores! Now at $33.95 instead of 44.95! ★

Do You Want to Become More Knowledgeable Learning About Affiliate Marketing?



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