Social Impact Marketing: The Essential Guide for Changemakers, Maddy Kulkarni
Автор: Mootee Idris Название: 60-Minute Brand Strategist ISBN: 1118625161 ISBN-13(EAN): 9781118625163 Издательство: Wiley Рейтинг: Цена: 26390.00 T Наличие на складе: Нет в наличии. Описание: Showing you how to engage today`s increasingly cynical consumers on a deeper emotional level to build real equity and leadership, this book demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends.
Автор: Dee Blick Название: The 15 Essential Marketing Masterclasses for Your Small Business ISBN: 0857084402 ISBN-13(EAN): 9780857084408 Издательство: Wiley Рейтинг: Цена: 9280.00 T Наличие на складе: Есть Описание: Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results.
Автор: MacDonald Malcolm Название: Complete Marketer ISBN: 0749466766 ISBN-13(EAN): 9780749466763 Издательство: Kogan Page Рейтинг: Цена: 25330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.
Автор: Girard Joe Название: Joe Girard`s 13 Essential Rules of Selling: How to be a Top ISBN: 0071799052 ISBN-13(EAN): 9780071799058 Издательство: McGraw-Hill Рейтинг: Цена: 26300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides all the ammunition you need to succeed in an economy where budgets are being slashed and decision makers are scared to spend. This title covers from maintaining a positive attitude and staying organized to dressing appropriately, telling the truth, and making clients` needs and wishes priority one.
Автор: Morrison Terri Название: Kiss, Bow, or Shake Hands, Sales and Marketing: The Essentia ISBN: 0071714049 ISBN-13(EAN): 9780071714044 Издательство: McGraw-Hill Рейтинг: Цена: 26300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The premier guide for marketing and selling internationally--from the author of Kiss, Bow, or Shake Hands, the bestselling book on global business practices
Автор: Powell, Sonja Название: Sustainability in the public sector ISBN: 190929330X ISBN-13(EAN): 9781909293304 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Sustainability in the Public Sector provides a quick-start guide for a wide variety of public sector stakeholders, equipping them with knowledge of both the sustainable development challenges and the political backdrop to this agenda.
This guide: uncovers the history of the term "sustainable development" and introduces basic sustainability theory; highlights the realities of the politics behind the sustainable development agenda, alongside the responses of successive political administrations; provides a snapshot of how sustainable development in local government is developed and demystifies the roadmap for achieving the UK's 2050 carbon reduction targets.
This book will be invaluable to a variety of public bodies, such as local authorities, and their stakeholders, including councillors, officers, members of Local Enterprise Partnerships, Local Nature Partnerships, scrutiny panels and other forums, in enhancing understanding of both the sustainable development challenge facing us today and the political backdrop to this agenda.
I've Got Your Back is for you if you love the therapy part of your job but feel uncomfortable when it comes to selling what you do. Helen Bullen shares five principles which will enable you to feel good about your marketing while making a great income from doing what you enjoy.
When you've read this book you will:
Know exactly what you want from your business
Recognise and release the beliefs that are holding you back
Understand the importance of your well-being for your success
Understand the marketing methods you need to grow your business
Overcome procrastination, fear and imposter syndrome to take effective action that gets results
Introducing The Must Know Strategies and Tips You Need for Social Media Marketing in 2020
Ever feel like you're wasting your time attempting to grow all of your Social Media accounts, and running marketing campaigns on them that just never work? (Not to mention all of the failed ads to add to that )
In Social Media Marketing 2020, you'll discover EXACTLY how to properly market you or your business on Social Media to not only grow a HUGE Social Media following, but CONVERT these followers into paying customers that come back again and again. When you actually know the secret tips and strategies to utilize Social Media producing profitable marketing campaigns becomes a breeze.
Not only that, but instead of sitting there scratching your head wondering what to do to finally run successful SMM (Social Media Marketing) campaigns, you'll have easy to follow tips and strategies (That ACTUALLY work in 2020) that you can use on all of the major platforms.
Let me ask you would you rather be the super niche account with 5000 LOYAL and PAYING followers that are begging to buy of more of this accounts products or services, or the account with 100,000 Followers that don't really care for what the account is selling. I know what one I'd choose.
We will show you how to actually WIN at Social Media and make it work wonders for you and your business.
Here's just a slither of what you'll discover inside...
The MUST KNOW Strategies to Succeed on Social Media in 2020 (Even a Lot of 2019 Strategies Won't Work Anymore )
How to Make Your Content STAND OUT From The Crowd and Build Your Tribe of Raving Fans
Why You Simply Are NOT Posting Enough Content Even if You've Posted 5+ Times in The Last 24 Hours
The Controversial Truth About Where Marketing is Heading in 2020 And Beyond (Don't Be Left in The Dark Ages )
How to 10x Your Engagement on Facebook, Instagram, YouTube and Twitter AND Create Loyal Followers in The Process
How to Make Your Social Media Like a Machine That Prints Money for You
The 3 BEST Ways to Monetize Your Social Media Accounts WITHOUT Selling Your Soul To The Devil (We All Know an Influencer That Has...)
7 Completely FREE Ways You Can Gain 100s, Potentially 1000s, of Instagram and Facebook Followers Rapidly
What Social Media 'Gurus' Know About Posting Times That You Don't (Literally The EASIEST Way to Increase Your Exposure)
7 Simple, Yet Wildly Effective, Tips For Rapidly Growing Your Instagram Following (And Turn These Followers Into $$$)
4 Essential Ad Strategies You Need to Know for Your 2020 Marketing Campaigns
3 Secrets (Used by Top Social Media Marketers) Which Will Have Your Ads Converting Like CRAZY
And that is barely even scratching the surface
Unfortunately SMM strategies that might of worked back in 2018, or even in 2019 just WON'T work in 2020, Social Media is one of, if not the, fastest evolving marketplaces in the world, and if you don't evolve at the same pace you'll be left behind.
What you need is UPDATED and WORKING strategies and tips, optimised for every single platform so you can rake in the followers, and then convert these into loyal, paying customers.
So, if you want to rapidly explode your Social Media followings, build your tribe of followers and (finally) run successful marketing campaigns on Social Media in 2020 then scroll up and click "Add to Cart."
If you want to discover how you can master the art of telling great stories in public, and how to create a strong and positive perception about your business or cause, then keep reading...
Two manuscripts in one book:
Branding: What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal Brand
Branding is a way for a business to make it to the top, plus improve its operations.
It's all right if you suddenly feel overwhelmed by the almost infinite branding techniques available.
Fortunately for you, this book is here to set the record straight for branding.
This book comprises years of experience, written to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.
In part 1 of this book, you'll:
Learn how to start a branding campaign from A to Z
Find out how to avoid the most common branding pitfalls
Take a peek at the branding secrets of the most successful brands
Discover how to determine the type of branding that's most suitable for almost any business
Find new ways that allow you to integrate more than one branding method in a campaign
Discover where exactly the problem is in your branding campaign
Learn how to best go head-to-head with competitors when it comes to a brand war
Part 2 focuses on storytelling which is important for business branding as well as for your personal development.
Can you use a story that's meaningful to you to sway others?
How can you find and tell stories that have an impact?
Part 2 will expose the answers with effective techniques, top tools, and actionable advice.
Discover...
Insight and tips from 7 expert storytellers
Critical elements to know when composing a story
How jumping right in can diminish your story or brand's value
Common myths on public speaking when storytelling
How to deliver a story with all the elements needed to take your story from good to great
How you can avoid the biggest mistakes in storytelling, such as misusing marketing tools
Cool tricks, including immersive storytelling and expanding your medium
How to achieve results in working through modern mediums to impact the future of storytelling
Use this guide to storytelling as a sturdy foundation to change how you use stories.
You can build solid stories to support your goals in business and life.
The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts.
From bestselling authors to generation-changing motivational speakers, this book covers all the fundamentals of outstanding storytelling.
It will help you deliver stories to audiences that will leave them personally affected and motivated.
So if you want to master branding and storytelling, then scroll up and click the "add to cart" button
Автор: Niladri Syam, Rajeeve Kaul Название: Machine Learning and Artificial Intelligence in Marketing and Sales: Essential Reference for Practitioners and Data Scientists ISBN: 1800438818 ISBN-13(EAN): 9781800438811 Издательство: Emerald Рейтинг: Цена: 107050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.
Автор: Bharat Bambawale Название: Nine Timeless Nuggets: Essential Marketing for the Young and Ambitious ISBN: 0670093858 ISBN-13(EAN): 9780670093854 Издательство: Gazelle Book Services Рейтинг: Цена: 22810.00 T Наличие на складе: Нет в наличии. Описание: A knowledge accelerator for young marketers and an absorbing update for experienced ones. It provides a 2020 perspective on timeless marketing ideas. Arranged in three sections-How to Think of People, How to Craft Your Brand and How to Go to Market -- the book casts new light on eternal marketing fundamentals and makes us rethink some basic questions. Who are we talking to? Why do they buy? Where do brands come from? Where are brands going? How can marketers talk to people? How can they create strong customer connections? How can they build thriving customer relationships? The answers are all here. In this book Bharat Bambawale proposes new models for customer motivation, customer relationship and twenty-first-century brand building. Together, these models can provide a strong foundation to any brands marketing strategy. Through his career, Bharat has helped shape the fortunes of many national, regional and global brands. This gave him a vantage point to observe and experience the underlying principles that drive customers, no matter where they live and which languages they speak. Nine Timeless Nuggets is a distillation of these ideas and concepts.
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