Cambridge international as and a level travel and tourism coursebook with digital access (2 years), Stewart, Susan Rickerby, Stephen Warburton, Fiona

Автор: J. Scott McDonald, John R. Bennett Jr., Keith A. Merwin, Gerald A. Merwin Jr.
Название: Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities
ISBN: 1522583955 ISBN-13(EAN): 9781522583950
Издательство: Mare Nostrum (Eurospan)
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Цена: 160770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cultural tourism, domestic and international, is comprised of travel that takes people out of their usual environments and focuses on activities that are related to the cultural aspects of an area. Rapid progress in technology, especially the advancement of mobile applications, has changed various aspects of travel, especially in areas such as transportation. Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities is an essential scholarly book that examines revolutionary changes taking place in the field of cultural tourism that are a result of the applications of web-based and other information technologies including Web 2.0 innovations, locational technologies, and digital imaging. It features a wide range of topics such as economic development, mobile applications, and green development, and is intended for use by hotel management, travel agents, event organizers and planners, airline managers, academicians, researchers, students, and professionals in the tourism and hospitality industry.

Автор: Vicky Katsoni
Название: Cultural Tourism in a Digital Era
ISBN: 3319158589 ISBN-13(EAN): 9783319158587
Издательство: Springer
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Цена: 149060.00 T
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Описание: This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view.

Автор: Victor, Jacob Stewart, Susan
Название: Cambridge international as and a level travel and tourism digital teacher`s resource access card
ISBN: 1009077171 ISBN-13(EAN): 9781009077170
Издательство: Cambridge Education
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Цена: 135470.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the Texas panhandle to the mountains of Arizona, Amy Auker has lived the cowboy life-as wife, as mother, as cook, as ranch hand, as writer. In fine-grained detail she captures the prairie light, the traffic on small farm-to-market roads, the vacant stillness of shipping pens when fall works are over. But she also captures the unmistakable westernness of the people and creatures around her.

Автор: Jose Duarte Santos, Oscar Lima Silva
Название: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
ISBN: 1522597832 ISBN-13(EAN): 9781522597834
Издательство: Mare Nostrum (Eurospan)
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Цена: 219910.00 T
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Описание: Provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The publication examines topics such as branding strategies, social media, and influencer marketing.

Автор: Oliveira Lнdia
Название: Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism
ISBN: 1799885283 ISBN-13(EAN): 9781799885283
Издательство: Mare Nostrum (Eurospan)
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Цена: 362210.00 T
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Описание: Digital communication is significantly expanding new opportunities and challenges in the tourism industry. Tourists, now more frequently than ever, bring their smartphones with them to every destination, and cultural tourists are particularly motivated to utilize a variety of services and platforms as they are especially open and interested in understanding in detail the places and heritage of the places they visit. Thus, researchers, educators, and professionals in the tourism and hospitality field should take advantage of this opportunity to propose new ways of presenting better content and creating a more immersive and optimized experience for tourists.

The Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism shares research and experiences on the convergence between digital communication and cultural tourism, specifically the migration and creative appropriation of these technologies for increased tourist engagement and their role in destination marketing and strategic planning and decision making. Covering topics such as big data, e-tourism, and social media platforms, this major reference work is an invaluable resource for researchers, students, professors, academicians, government entities, museum managers, professionals, and cultural tourism managers and facilitators.

Автор: Rawdon Wyatt
Название: Check Your English Vocabulary for Leisure, Travel and Tourism
ISBN: 0713687363 ISBN-13(EAN): 9780713687361
Издательство: A & C Black
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Цена: 8900.00 T
Наличие на складе: Поставка под заказ.
Описание: This is a useful title for all non-native English speakers wishing to improve their language skills for these hugely popular and expanding industries.

Автор: Kenneth Backman, Ian E. Munanura
Название: Ecotourism in Sub-Saharan Africa: Thirty Years of Practice
ISBN: 0367220210 ISBN-13(EAN): 9780367220211
Издательство: Taylor&Francis
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Цена: 46950.00 T
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Описание: This publication evaluates the effect ecotourism has had on environment, conservation, community, as well as assessing the sustainability of ecotourism as a country and NGO policy and program. This book was originally published as a special issue of the Journal of Ecotourism.

Автор: Chhabra Deepak
Название: Resilience, Authenticity and Digital Heritage Tourism
ISBN: 0367566567 ISBN-13(EAN): 9780367566562
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: This book examines the authentication of authenticity in heritage tourism through a resilient smart systems approach. It discusses the emerging trends in cultural tourism and highlights their significance in negotiating authenticity in tourism experience.

Автор: Cudny, Waldemar
Название: City Branding and Promotion
ISBN: 1138488100 ISBN-13(EAN): 9781138488106
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

Автор: Page
Название: Tourism Management, 6 ed.
ISBN: 1138391166 ISBN-13(EAN): 9781138391161
Издательство: Taylor&Francis
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Цена: 54090.00 T
Наличие на складе: Невозможна поставка.
Описание: One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject with a global focus.

Автор: Angel Miguel
Название: Sustainability in Hospitality
ISBN: 1783531991 ISBN-13(EAN): 9781783531998
Издательство: Taylor&Francis
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Цена: 58170.00 T
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Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.

Автор: Vicky Katsoni
Название: Cultural Tourism in a Digital Era
ISBN: 331936748X ISBN-13(EAN): 9783319367484
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view.