Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market, Coombs W. Timothy, Harker Jennifer L.
Название: Media Management and Economics Research in a Transmedia Environment ISBN: 1138925586 ISBN-13(EAN): 9781138925588 Издательство: Taylor&Francis Рейтинг: Цена: 54090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.
Автор: Bharadwaj Apoorva, Rath Pragyan Название: Public Speaking for Leaders: Communication Strategies for the Global Market ISBN: 1032042354 ISBN-13(EAN): 9781032042350 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach.
Автор: Dollins Mark, Stemmle Jon Название: Engaging Employees Through Strategic Communication: Skills, Strategies, and Tactics ISBN: 0367903911 ISBN-13(EAN): 9780367903916 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. It is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners.
Автор: Wenshan Jia Название: Global Communication: Theories, Policies, Strategies, and Skills ISBN: 0765643863 ISBN-13(EAN): 9780765643865 Издательство: Taylor&Francis Рейтинг: Цена: 27550.00 T Наличие на складе: Невозможна поставка. Описание: Leading for the Common Good explores the distinctive nature of public service leadership with an eye toward serving at least two main purposes: to develop a better understanding of the nature of public service leadership, including when and where it is desirable, and to assist practicing and potential public service leaders in carrying out their leadership roles.
An overview of the practice of strategic global and multicultural public relations in various sectors
Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process--formative research, planning, implementation, evaluation, and stewardship--is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice.
All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors.
Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension.
Employs a real-world approach to public relations principles, practices, and strategies
Focuses on global public relations rather than outdated nation-centered models
Fills a gap in current literature on multinational and multicultural public relations
Explains the public relations strategies that are best suited for each sector
Includes summary sections that contain suggested readings and supplemental online links
Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.
Автор: Nuria Almiron, Jordi Xifra Название: Climate Change Denial and Public Relations: Strategic communication and interest groups in climate inaction ISBN: 0815358830 ISBN-13(EAN): 9780815358831 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is the first book on climate denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy, and presents a critical approach to climate change denial from a strategic communication perspective.
Автор: Conrad Название: Strategic Organizational Communication: In a Global Economy, 7th Edition ISBN: 1444338633 ISBN-13(EAN): 9781444338638 Издательство: Wiley Рейтинг: Цена: 47470.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With a sophisticated and approachable style that has made it a standard in the field, this fully revised seventh edition of Strategic Organizational Communication engages readers in a comprehensive discussion of organizational communication theories.
Автор: Gregory A. Cranmer Название: Athletic Coaching: A Communication Perspective ISBN: 1433147661 ISBN-13(EAN): 9781433147661 Издательство: Peter Lang Рейтинг: Цена: 123930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Each year, millions of youth athletes participate in organized sport under the guidance of a coach, who is entrusted with overseeing their development and performance, as well as providing a safe environment. A communicative approach to coaching recognizes that the skills, lessons, values, and experiences that athletes gain are determined by how coaches interact with athletes and structure their sporting environments. Athletic Coaching: A Communication Perspective provides a foundation for a communicative perspective of coaching in an effort to better understand and promote coach effectiveness. As part of this effort, this book conceptualizes coaching as a communicative endeavor, provides a framework from which to understand coaching effectiveness, and explicates four common perspectives (i.e., instructional, organizational, group, and interpersonal) utilized by communication scholars to examine coaching. Moreover, this book forwards a scholarly agenda for building a holistic framework of coaching and increasing the applied value of coach communication scholarship via methodological and theoretical considerations. Athletic Coaching is of benefit to many audiences, including communication students and scholars who are developing their understanding of coaching literature, interdisciplinary scholars who seek a representation of a communicative perspective of coaching, and coaches who may use this text as a self-reflective tool for pedagogical refinement.
Автор: Greg G. Armfield, John McGuire, Adam Earnheardt Название: ESPN and the Changing Sports Media Landscape ISBN: 1433151693 ISBN-13(EAN): 9781433151699 Издательство: Peter Lang Рейтинг: Цена: 67910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
ESPN and the Changing Sports Media Landscape considers the ways the network is reinventing itself as it enters its fifth decade. In their previous book, The ESPN Effect (2015), the editors made the observation that ESPN was a pervasive branded-content provider across multiple media platforms, delivering programs and information 24 hours a day, 365 days a year, to influence how sports fans think and feel about the people who play and control these games. ESPN and the Changing Sports Media Landscape asks whether that will hold true in the 2020s and beyond. The past decade has seen momentous changes in the sports media landscape, among them the massive proliferation of mobile platforms as a major source of sports content, astronomical growth in fantasy sport and esport industries, and the increasing entanglement of sports media in contentious sociopolitical debates. The contributors to this book analyze how ESPN has navigated the shifting playing field and speculate on what the next decade might bring for ESPN and the global sports media industry.
Автор: Greg G. Armfield, John McGuire, Adam Earnheardt Название: ESPN and the Changing Sports Media Landscape ISBN: 1433151707 ISBN-13(EAN): 9781433151705 Издательство: Peter Lang Рейтинг: Цена: 150960.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
ESPN and the Changing Sports Media Landscape considers the ways the network is reinventing itself as it enters its fifth decade. In their previous book, The ESPN Effect (2015), the editors made the observation that ESPN was a pervasive branded-content provider across multiple media platforms, delivering programs and information 24 hours a day, 365 days a year, to influence how sports fans think and feel about the people who play and control these games. ESPN and the Changing Sports Media Landscape asks whether that will hold true in the 2020s and beyond. The past decade has seen momentous changes in the sports media landscape, among them the massive proliferation of mobile platforms as a major source of sports content, astronomical growth in fantasy sport and esport industries, and the increasing entanglement of sports media in contentious sociopolitical debates. The contributors to this book analyze how ESPN has navigated the shifting playing field and speculate on what the next decade might bring for ESPN and the global sports media industry.
Автор: Coombs W. Timothy, Harker Jennifer L. Название: Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market ISBN: 0367898721 ISBN-13(EAN): 9780367898724 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.
Автор: Bharadwaj Apoorva, Rath Pragyan Название: Public Speaking for Leaders: Communication Strategies for the Global Market ISBN: 0367030527 ISBN-13(EAN): 9780367030520 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach.
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