Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market, Coombs W. Timothy, Harker Jennifer L.

Автор: Coombs W. Timothy, Harker Jennifer L.
Название: Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market
ISBN: 0367898721 ISBN-13(EAN): 9780367898724
Издательство: Taylor&Francis
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Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.

Название: Media Management and Economics Research in a Transmedia Environment
ISBN: 1138925586 ISBN-13(EAN): 9781138925588
Издательство: Taylor&Francis
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Цена: 54090.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

Автор: Bharadwaj Apoorva, Rath Pragyan
Название: Public Speaking for Leaders: Communication Strategies for the Global Market
ISBN: 0367030527 ISBN-13(EAN): 9780367030520
Издательство: Taylor&Francis
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Цена: 193950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach.

Автор: Bharadwaj Apoorva, Rath Pragyan
Название: Public Speaking for Leaders: Communication Strategies for the Global Market
ISBN: 1032042354 ISBN-13(EAN): 9781032042350
Издательство: Taylor&Francis
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Цена: 34700.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach.

Автор: Dollins Mark, Stemmle Jon
Название: Engaging Employees Through Strategic Communication: Skills, Strategies, and Tactics
ISBN: 0367903911 ISBN-13(EAN): 9780367903916
Издательство: Taylor&Francis
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Цена: 153120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. It is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners.

Автор: Andrews Deborah C., Tham Jason C. K.
Название: Designing Technical and Professional Communication: Strategies for the Global Community
ISBN: 0367554925 ISBN-13(EAN): 9780367554927
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This core textbook for courses in technical and professional communication emphasizes design thinking, collaboration, a global perspective, inclusivity, and rhetorical approaches to creating communication products in the diverse, flexible, and mobile workplaces of the 21st century.

Автор: Wenshan Jia
Название: Global Communication: Theories, Policies, Strategies, and Skills
ISBN: 0765643863 ISBN-13(EAN): 9780765643865
Издательство: Taylor&Francis
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Цена: 27550.00 T
Наличие на складе: Невозможна поставка.
Описание: Leading for the Common Good explores the distinctive nature of public service leadership with an eye toward serving at least two main purposes: to develop a better understanding of the nature of public service leadership, including when and where it is desirable, and to assist practicing and potential public service leaders in carrying out their leadership roles.

Автор: Nuria Almiron, Jordi Xifra
Название: Climate Change Denial and Public Relations: Strategic communication and interest groups in climate inaction
ISBN: 0815358830 ISBN-13(EAN): 9780815358831
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first book on climate denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy, and presents a critical approach to climate change denial from a strategic communication perspective.

Автор: Alaimo Kara
Название: Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication
ISBN: 0367188511 ISBN-13(EAN): 9780367188511
Издательство: Taylor&Francis
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Цена: 158230.00 T
Наличие на складе: Нет в наличии.
Описание: A modern guide for how to practice public relations and strategic communication around the globe, this book draws upon interviews with PR professionals in over 30 countries, as well as the author`s own experience, to explain how to adapt strategies and messages for different countries and cultures.

Автор: Conrad
Название: Strategic Organizational Communication: In a Global Economy, 7th Edition
ISBN: 1444338633 ISBN-13(EAN): 9781444338638
Издательство: Wiley
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Цена: 47470.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With a sophisticated and approachable style that has made it a standard in the field, this fully revised seventh edition of Strategic Organizational Communication engages readers in a comprehensive discussion of organizational communication theories.

Автор: Gregory A. Cranmer
Название: Athletic Coaching: A Communication Perspective
ISBN: 1433147661 ISBN-13(EAN): 9781433147661
Издательство: Peter Lang
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Цена: 123930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Each year, millions of youth athletes participate in organized sport under the guidance of a coach, who is entrusted with overseeing their development and performance, as well as providing a safe environment. A communicative approach to coaching recognizes that the skills, lessons, values, and experiences that athletes gain are determined by how coaches interact with athletes and structure their sporting environments. Athletic Coaching: A Communication Perspective provides a foundation for a communicative perspective of coaching in an effort to better understand and promote coach effectiveness. As part of this effort, this book conceptualizes coaching as a communicative endeavor, provides a framework from which to understand coaching effectiveness, and explicates four common perspectives (i.e., instructional, organizational, group, and interpersonal) utilized by communication scholars to examine coaching. Moreover, this book forwards a scholarly agenda for building a holistic framework of coaching and increasing the applied value of coach communication scholarship via methodological and theoretical considerations. Athletic Coaching is of benefit to many audiences, including communication students and scholars who are developing their understanding of coaching literature, interdisciplinary scholars who seek a representation of a communicative perspective of coaching, and coaches who may use this text as a self-reflective tool for pedagogical refinement.

Автор: Greg G. Armfield, John McGuire, Adam Earnheardt
Название: ESPN and the Changing Sports Media Landscape
ISBN: 1433151693 ISBN-13(EAN): 9781433151699
Издательство: Peter Lang
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Цена: 67910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

ESPN and the Changing Sports Media Landscape considers the ways the network is reinventing itself as it enters its fifth decade. In their previous book, The ESPN Effect (2015), the editors made the observation that ESPN was a pervasive branded-content provider across multiple media platforms, delivering programs and information 24 hours a day, 365 days a year, to influence how sports fans think and feel about the people who play and control these games. ESPN and the Changing Sports Media Landscape asks whether that will hold true in the 2020s and beyond. The past decade has seen momentous changes in the sports media landscape, among them the massive proliferation of mobile platforms as a major source of sports content, astronomical growth in fantasy sport and esport industries, and the increasing entanglement of sports media in contentious sociopolitical debates. The contributors to this book analyze how ESPN has navigated the shifting playing field and speculate on what the next decade might bring for ESPN and the global sports media industry.