The Marketing of Children`s Toys: Critical Perspectives on Children`s Consumer Culture, Hains Rebecca C., Jennings Nancy A.

Автор: Elaine L. Ritch, Julie McColl
Название: New Perspectives on Critical Marketing and Consumer Society
ISBN: 1839095571 ISBN-13(EAN): 9781839095573
Издательство: Emerald
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Цена: 56910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.

Автор: Rishi Bikramjit
Название: Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control
ISBN: 146668139X ISBN-13(EAN): 9781466681392
Издательство: Mare Nostrum (Eurospan)
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Цена: 208830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored.Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.

Автор: Robert Andrew Dunn
Название: Multidisciplinary Perspectives on Media Fandom
ISBN: 1799833240 ISBN-13(EAN): 9781799833246
Издательство: Mare Nostrum (Eurospan)
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Цена: 134910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Leisure time today is driven by fandom from sports fans to comic collectors, gamers, and cosplayers. Fandom has developed into a self-identifying social construct researchers are still attempting to understand. While some fandoms such as cosplayers are still developing, other fandoms, for instance the secondary sports fan, have been completely ignored. Fandom is an important facet in today's society with such enthusiasm and support shaping not only the fan but also society at large.

Multidisciplinary Perspectives on Media Fandom is a pivotal reference source that provides vital research that reviews some of the most exigent facets of today's fandom and highlights understudied cultures of fandom as well as emerging intricacies of established fandom. While promoting topics such as esports, influencer culture, and marketing trends, this publication explores both qualitative and quantitative approaches as well as the methods of social science and critical perspectives. This book is ideally designed for marketers, media strategists, brand managers, consumer behavior analysts, researchers, academics, and students.

Автор: Robert Andrew Dunn
Название: Multidisciplinary Perspectives on Media Fandom
ISBN: 1799833232 ISBN-13(EAN): 9781799833239
Издательство: Mare Nostrum (Eurospan)
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Цена: 174630.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Leisure time today is driven by fandom from sports fans to comic collectors, gamers, and cosplayers. Fandom has developed into a self-identifying social construct researchers are still attempting to understand. While some fandoms such as cosplayers are still developing, other fandoms, for instance the secondary sports fan, have been completely ignored. Fandom is an important facet in today's society with such enthusiasm and support shaping not only the fan but also society at large.

Multidisciplinary Perspectives on Media Fandom is a pivotal reference source that provides vital research that reviews some of the most exigent facets of today's fandom and highlights understudied cultures of fandom as well as emerging intricacies of established fandom. While promoting topics such as esports, influencer culture, and marketing trends, this publication explores both qualitative and quantitative approaches as well as the methods of social science and critical perspectives. This book is ideally designed for marketers, media strategists, brand managers, consumer behavior analysts, researchers, academics, and students.

Автор: Barnett Katie
Название: Fathers on Film
ISBN: 135012088X ISBN-13(EAN): 9781350120884
Издательство: Bloomsbury Academic
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Цена: 105600.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The father is an enduring and iconic figure in Hollywood cinema and in the 1990s, narratives of redemptive fatherhood featured prominently in some of the decade’s most popular films like Kindergarten Cop (1990), Mrs Doubtfire (1993), Jurassic Park (1993) and The Lion King (1994). Interpreting such films through the lens of feminist and queer theory, along with masculinity studies and psychoanalysis, Katie Barnett offers an insightful and interdisciplinary discussion of cinematic fathers.Barnett reveals that the father figure is often portrayed as one that invests in and is part of a discourse of reproductive futurism. This plays out across a range of genres including rom-coms, fantasy, sci-fi, drama, and disaster. By exploring both blockbuster and more low-budget films of the 1990s, Barnett explores the figure of the father against the crisis of masculinity in the United States, and indeed more globally, at this time.

Автор: Aimee Madeiros, Elena C. Conis, Sandra Eder
Название: Pink and Blue: Gender, Culture, and the Health of Children
ISBN: 1978809883 ISBN-13(EAN): 9781978809888
Издательство: Mare Nostrum (Eurospan)
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Цена: 125400.00 T
Наличие на складе: Нет в наличии.
Описание: In modern pediatric practice, gender matters. From the pink-and-blue-striped receiving blankets used to swaddle newborns, to the development of sex-specific nutrition plans based on societal expectations of the stature of children, a gendered culture permeates pediatrics and children's health throughout the twentieth and early twenty-first centuries. This book provides a look at how gender has served as one of the frameworks for pediatric care in the U.S. since the specialty's inception. Pink and Blue deploys gender-often in concert with class and race-as the central critical lens for understanding the function of pediatrics as a cultural and social project in modern U.S. history. This volume seeks to understand the dialectical relationship between gender and the medical care of children by combining a historical perspective on gender and pediatrics with analyses of current debates and controversies in pediatric practice such as pediatric transgender medicine, HPV, neonatal intensive care, and more.

Автор: Hains Rebecca C., Jennings Nancy A.
Название: The Marketing of Children`s Toys: Critical Perspectives on Children`s Consumer Culture
ISBN: 3030628809 ISBN-13(EAN): 9783030628802
Издательство: Springer
Цена: 74530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Topics include marketing undertaken by specific children`s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys;

Автор: Aliakbar Jafari, Ozlem Sandikci
Название: Islam, Marketing and Consumption: Critical Perspectives on the Intersections
ISBN: 0367279215 ISBN-13(EAN): 9780367279219
Издательство: Taylor&Francis
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Цена: 44910.00 T
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Описание: Reflecting on various unheard and emerging critical voices from the Muslim world, this book provides critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection is relevant to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.

Автор: Molnar Alex, Boninger Faith
Название: Sold Out: How Marketing in School Threatens Children`s Well-Being and Undermines Their Education
ISBN: 1475813619 ISBN-13(EAN): 9781475813616
Издательство: Rowman & Littlefield Publishers
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Цена: 49280.00 T
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Описание: If you strip away the rosy language of "school-business partnership," "win-win situation," "giving back to the community," and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain.

Автор: Yenika-Agbaw Vivian
Название: African Youth in Contemporary Literature and Popular Culture
ISBN: 0415709059 ISBN-13(EAN): 9780415709057
Издательство: Taylor&Francis
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Цена: 153120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores competing discourses on youth culture in Africa and the diaspora. Contributors examine constructions of African/black youth cultural identities in literature, popular culture, and social media. Students and scholars interested in youth and black studies will find this volume to be an excellent resource.

Автор: Ayantunji Gbadamosi
Название: Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
ISBN: 1668435918 ISBN-13(EAN): 9781668435915
Издательство: Mare Nostrum (Eurospan)
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Цена: 175560.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organisations, and societies. The book provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications.

Автор: Ayantunji Gbadamosi
Название: Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
ISBN: 166843590X ISBN-13(EAN): 9781668435908
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 228230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organisations, and societies. The book provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications.