Digital Transformation in the Cultural Heritage Sector: Challenges to Marketing in the New Digital Era, Russo Spena Tiziana, Bifulco Francesco

Автор: Mishra Amitabh P., Ranjan Ashish
Название: A Modern Playbook of Digital Transformation
ISBN: 9353285755 ISBN-13(EAN): 9789353285753
Издательство: Sage Publications
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Цена: 16890.00 T
Наличие на складе: Поставка под заказ.
Описание: In order for successful business transformation to occur, there’s an inner transformation that must happen. The innumerable professional forces that tug pell-mell from every imaginable quarter, need to be organized and personal demons exorcized or at least managed.  This book takes you through the transformative journey of Dillon, the presumptive head of Digital in one of the world’s largest footwear manufacturers, his private and professional struggle and victory. This modern parable answers the quintessential question: What makes a leader great?  Read the step-by-step digital transformation execution plan, complete with tools, artefacts, lessons, pitfalls to avoid and best practices from the industry.  If you’ve ever wished for a book that didn’t shy away from delving into the ‘how’ of the execution journey, and while doing so took you on an enjoyable roller coaster ride, look no further. Grab this!

Автор: Deepa Sayal
Название: Digipedia: The Basic Guide to Digital Marketing and Transformation
ISBN: 9353827841 ISBN-13(EAN): 9789353827847
Издательство: Неизвестно
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Цена: 55160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

The technology adoption on the information highway is supersonic. Digital is perhaps at the crux of this metamorphosis as Digital Transformative best practices hold the centrestage in this decade. Understanding the Digital best practices and strategies would not only open the doors to a number of opportunities but also help understand as to how do we integrate, synergise, blend all the mixes in this concoction in the right proportion along with other factors in order to achieve the best deliverables. This book not only talks of Digital marketing but many of its advanced versions and combinations, that we see soon in the impending decade, albeit in different versions.

Whether you are an Individual, entrepreneur, media marketer, brand marketer or a student, this book will help you build your brand.

You could Scale your business regionally, nationally and globally. What's even interesting is that you choose your audience, you choose the genre and You could also generate volumes of customers, converse with them, educate them about your product and engage them like never before.

So let's do this journey together and see where does all this head to?

Автор: Tajeddini Kayhan
Название: Tourism, Hospitality and Digital Transformation
ISBN: 036715000X ISBN-13(EAN): 9780367150006
Издательство: Taylor&Francis
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Цена: 43890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.

Автор: Hu Lala
Название: International Digital Marketing in China: Regional Characteristics and Global Challenges
ISBN: 3030381625 ISBN-13(EAN): 9783030381622
Издательство: Springer
Цена: 63350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines key issues in international digital marketing in China from a theoretical and empirical perspective.

Автор: Russo Spena Tiziana, Bifulco Francesco
Название: Digital Transformation in the Cultural Heritage Sector: Challenges to Marketing in the New Digital Era
ISBN: 3030633756 ISBN-13(EAN): 9783030633752
Издательство: Springer
Цена: 149060.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors.

Автор: Brock
Название: At The Intersection Of Education, Marketing, And Transformation
ISBN: 1618113127 ISBN-13(EAN): 9781618113122
Издательство: Mare Nostrum (Eurospan)
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Цена: 39730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored.

Автор: Dominic M Mazzone
Название: Digital or Death: Digital Transformation
ISBN: 0993957323 ISBN-13(EAN): 9780993957321
Издательство: Неизвестно
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Цена: 22950.00 T
Наличие на складе: Невозможна поставка.

Автор: Hu Lala
Название: International Digital Marketing in China: Regional Characteristics and Global Challenges
ISBN: 3030381595 ISBN-13(EAN): 9783030381592
Издательство: Springer
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Цена: 51230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines key issues in international digital marketing in China from a theoretical and empirical perspective.

Автор: Emi Moriuchi
Название: Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences
ISBN: 1838671765 ISBN-13(EAN): 9781838671761
Издательство: Emerald
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Цена: 65030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.

Автор: Asa Makitalo, Todd E. Nicewonger, Mark Elam
Название: Designs for Experimentation and Inquiry: Approaching Learning and Knowing in Digital Transformation
ISBN: 1138592730 ISBN-13(EAN): 9781138592735
Издательство: Taylor&Francis
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Цена: 38780.00 T
Наличие на складе: Невозможна поставка.
Описание: Designs for Experimentation and Inquiry examines how digital media is reconfiguring the established worlds of research, education, and professional practice. It reflects on the theoretical, methodological, and ethical issues shaping contemporary engagements with digital learning.

Автор: Asa Makitalo, Todd E. Nicewonger, Mark Elam
Название: Designs for Experimentation and Inquiry: Approaching Learning and Knowing in Digital Transformation
ISBN: 1138592714 ISBN-13(EAN): 9781138592711
Издательство: Taylor&Francis
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Цена: 137810.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Designs for Experimentation and Inquiry examines how digital media is reconfiguring the established worlds of research, education, and professional practice. It reflects on the theoretical, methodological, and ethical issues shaping contemporary engagements with digital learning.

Автор: Babu George; Justin Paul
Название: Digital Transformation in Business and Society
ISBN: 3030082768 ISBN-13(EAN): 9783030082765
Издательство: Springer
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Цена: 149060.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society.