Media and Communication in Nigeria: Conceptual Connections, Crossroads and Constraints, Mutsvairo Bruce, Ekeanyanwu Nnamdi T.
Автор: Turow Название: Media Today ISBN: 041553643X ISBN-13(EAN): 9780415536431 Издательство: Taylor&Francis Цена: 32150.00 T Наличие на складе: Есть Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Morris Название: The Handbook of Journal Publishing ISBN: 1107653606 ISBN-13(EAN): 9781107653603 Издательство: Cambridge Academ Рейтинг: Цена: 52110.00 T Наличие на складе: Есть Описание: The Handbook of Journal Publishing is an up-to-date and comprehensive handbook written by experienced professionals, covering all aspects of journal publishing, both online and in print. It is a basic reference source for publishers, librarians and scholars dealing with such issues as copyright, business models, scholarly communication and intellectual property.
Автор: Wallace Название: The Psychology of the Internet ISBN: 1107437326 ISBN-13(EAN): 9781107437326 Издательство: Cambridge Academ Рейтинг: Цена: 29570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This engaging, research-based textbook explores the psychological aspects of cyberspace and provides a balanced overview of the internet`s effects on human behavior and social relationships. Readers learn how social media, texting, online games, and other environments influence impression formation, attraction, online dating, aggression, group dynamics, child development and privacy.
Автор: Luther, Catherine A. Lepre, Carolyn Ringer Clark, Naeemah Название: Diversity in u.s. mass media ISBN: 1119234018 ISBN-13(EAN): 9781119234012 Издательство: Wiley Рейтинг: Цена: 47520.00 T Наличие на складе: Поставка под заказ. Описание:
An updated edition of the comprehensive resource that covers the various areas associated with representations of diversity within the mass media
The second edition of Diversity in U.S. Mass Media presents a review of the evolution and the many issues surrounding portrayals of social groups in the mass media of the United States. Unfortunately, all too often mass media depictions play a crucial role in shaping our views about individuals and social groups. Filled with instructive insights into the ways social groups are represented through the mass media, Diversity in U.S. Mass Media offers a better understanding of groups and individuals different from ourselves.
The revised second edition is filled with recent, illustrative examples from the media. Comprehensive in scope, the authors address a wide range of issues that include representations of race/ethnicity, gender, sexual orientation, disability, class, and religion in films, television, and the press. The authors encourage readers to question what is being presented and explore the extent to which they agree with the perspectives that are described.
Diversity in U.S. Mass Media is an important resource that:
Offers an understanding of how various social groups are being represented in the mass media
Explores how diverse communities inform and intersect with one another
Draws on updated studies on the topic and presents original research and observations
Includes new chapters on media portrayals of mixed race relationships and multiracial/multiethnic people and representations of religion and faith
Accompanied by a companion website for instructors including many useful pedagogical tools, such as a test bank, viewing list, exercises, and sample syllabi
Revised and updated, the second edition of Diversity in U.S. Mass Media offers a broad perspective on the myriad issues that influence how the media portrays social groups. Throughout the text, the authors show consistencies as well as differences in media representations of minority groups in the United States.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Osburg Thomas, Heinecke Stephanie Название: Media Trust in a Digital World: Communication at Crossroads ISBN: 303030776X ISBN-13(EAN): 9783030307769 Издательство: Springer Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. The following chapters explore truth and trust in journalism, the role of algorithms and robots in media, and the relation between social media and individual trust.
Автор: Litwak Mark Название: Dealmaking in the Film & Television Industry: From Negotiations to Final Contracts ISBN: 1935247166 ISBN-13(EAN): 9781935247166 Издательство: Gazelle Book Services Рейтинг: Цена: 52890.00 T Наличие на складе: Поставка под заказ. Описание: Dealmakingthe popular, award-winning self-defense book for everyone working in the film and television industryis now expanded (with more than 120 additional pages) and updated to include the latest legal rulings and entertainment technology developments. Addressing a general, non-attorney readership, it is a fascinating, highly accessible guide to current entertainment laws peculiarities, creative practices, and practical applications. Armed with Dealmaking, filmmakers can save themselves thousands of dollars in legal fees as they navigate the shark-infested waters of the entertainment business. Whether youre a producer, writer, director, or actor, Mark Litwak will help you make the most of your business dealings while steering you clear of the many contractual traps that may await you.
Автор: Moore, Schuyler M., Название: The biz : ISBN: 1935247182 ISBN-13(EAN): 9781935247180 Издательство: Gazelle Book Services Рейтинг: Цена: 31890.00 T Наличие на складе: Поставка под заказ. Описание: Today's film industry is a legal and financial obstacle course that independent filmmakers must learn to master. The most comprehensive guide to negotiating that obstacle course is The Biz, a highly accessible overview of the industry's important business, legal, and financial aspects.
Filled with industry-savvy advice, it clearly explains
€ raising financing
€ business structuring
€ securities laws
€ budgeting essentials
€ dealing with the guilds
€ loans
€ completion guarantees
€ distribution deals
€ video on demand
€ virtual reality
€ calculating net profits
€ film-industry accounting practices and contingent payments
€ copyright, publicity, and trademark laws
€ screen credits and talent demands
€ litigation problems
€ bankruptcy
€ taxation of film companies
€ film-industry business jargon
]€]and much more, including many useful sample forms and agreements.
The 5th Edition adds much new material, including the most current information on video on demand and virtual reality, the thoro
Автор: Ahmed Al–Rawi Название: News 2.0: Journalists, Audiences and News on Social Media ISBN: 1119569664 ISBN-13(EAN): 9781119569664 Издательство: Wiley Рейтинг: Цена: 39020.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Offers fresh insights and empirical evidence on the producers, consumers, and content of News 2.0
The second generation of news--News 2.0--made, distributed, and consumed on the internet, particularly social media, has forever changed the news business. News 2.0: Journalists, Audiences and News on Social Media examines the ways in which news production is sometimes biased and how social networking sites (SNS) have become highly personalized news platforms that reflect users' preferences and worldviews. Drawing from empirical evidence, this book provides a critical and analytical assessment of recent developments, major debates, and contemporary research on news, social media, and news organizations worldwide.
Author Ahmed Al-Rawi highlights how, despite the proliferation of news on social media, consumers are often confined within filter "bubbles." Emphasizing non-Western media outlets, the text explores the content, audiences, and producers of News 2.0, and addresses direct impacts on democracy, politics, and institutions. Topics include viral news on SNS, celebrity journalists and branding, "fake news" discourse, and the emergence of mobile news apps as ethnic mediascapes. Integrating computational journalism methods and cross-national comparative research, this unique volume:
Examines different aspects of news bias such as news content and production, emphasizing news values theory
Assesses how international media organizations including CNN, BBC, and RT address non-Western news audiences
Discusses concepts such as audience fragmentation on social media, viral news, networked flak, clickbait, and internet bots
Employs novel techniques in text mining such as topic modeling to provide a holistic overview of news selection
News 2.0: Journalists, Audiences and News on Social Media is an innovative and illuminating resource for undergraduate and graduate students of media, communication, and journalism studies as well as media and communication scholars, media practitioners, journalists, and general readers with interest in the subject.
Автор: Edward Comstock Название: Connections between Neuroscience and Writing Composition: Plasticity, Care, and Pedagogy ISBN: 0415791774 ISBN-13(EAN): 9780415791779 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book argues that contemporary neuroscience compliments, extends, and challenges recent and influential posthuman and new materialist accounts of the relations between rhetoric, affect, and writing pedagogy. Drawing on cutting-edge neuro-philosophy, Comstock re-thinks both historical and current relations between writing and power around questions of affect, attention, and plasticity. In considering the uses and limits of exciting new findings from the neurobiology, this volume both theorizes and offers pedagogical strategies for teaching writing in a digital age characterized by the erosion of wonder and pervasive disaffection. Ultimately, in response to recent critiques transcendental reason and subjectivity, and related calls for the increased inclusion of multi-modal and digital writing and rhetoric, Comstock argues for an embodied pedagogy that values the substantial relations between writing and pedagogical care.
Discover How You Can Talk To Anyone With Ease, Develop Critical Social Skills, Build Effective Communication, Master Key Conversation Tactics, And Remove Social Anxiety From Your Life Once And For All
Are you having problems communicating and connecting with people around you including your friends and family? Are you socially awkward in interactions with others and just wish that your social anxiety would leave you alone forever?
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What if I told you that there was a way you could overcome that barrier that has been holding you back for way too long and lead a life that you truly deserve? A life that is free of social awkwardness.
A life that lets you to connect with other human beings on a personal level as you were always meant to. A life were interactions are not fearful obstacles but treasured moments for building relationships.
Heres What You Will Learn In This Book:
How To Become An Excellent Conversationalist
Be Able To Build Successful And Meaningful Relationships With Others
How To Overcome Social Anxiety And Awkwardness
How To Approach People At Any Time and Strike A Conversation In Any Environment
Simple Strategies To Help You Communicate With Someone On A Personal Level
Network Effectively With Peers
Leave A Lasting First Impression On Others
And Much Much More....
Bonus
Understand How The Effects Of The Digital Age Has Set Us Up To Be Less Socailly Affluent
Understand Why It Is Not Your Fault At All
5 Secret Keys To A Great Relationship
10 Other Keys You Cannot Live Without
In this book you will find the exact skills you need to break out of your shell and speak to others with confidence and a level of command that you never thought you had in you. Not only will you build quick rapport with the desired effect, you will also be able to leave a lasting impression on a person without having to try very hard at all. Imagine yourself being a master conversationalist. All you need is the right strategies.
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