Social Media Influencers in Strategic Communication, Borchers Nils S.

Автор: Yallop, Olivia
Название: Break the internet
ISBN: 1912854171 ISBN-13(EAN): 9781912854172
Издательство: TBS/GBS
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Цена: 13190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive step-by-step guide for teachers and students on how to complete a Personal Fitness Programme / Personal Training Programme as part of either the WJEC or Eduqas GCSE PE course. It can be used to both plan delivery and to support independent work by students throughout their fitness programme.

Автор: Watkins Brandi
Название: Research Perspectives on Social Media Influencers and Brand Communication
ISBN: 1793613613 ISBN-13(EAN): 9781793613615
Издательство: Rowman & Littlefield Publishers
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Цена: 119680.00 T
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Описание: This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.

Автор: Makse
Название: The Science of Influencers and Superspreaders Using Network Theory and Artificial Intelligence
ISBN: 3031211189 ISBN-13(EAN): 9783031211188
Издательство: Springer
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Цена: 37260.00 T
Наличие на складе: Невозможна поставка.
Описание: This open access book investigates theoretical approaches to the problem of finding influencers in complex networks with emphasis on application works in a series of interdisciplinary complex systems covering online social media, biological networks, brain networks, socioeconomic and financial systems and ecosystems. These applications can benefit scientists working in relevant areas and may spark new scientific problems that in turn, stimulate the advance of research on influencer identification. In this book, ‘influencer’ is used as an umbrella term that can describe essential, critical, core, or central nodes in any type of a complex network. Influencers in social media, essential nodes in genetic networks and the brain, ecosystems and financial markets, and superspreaders of disease are studied mapping to a physics or computer science problem as indicated. This book is intended to inform readers at three different levels: First, those interested in the mathematically rigorous theories of influencers can concentrate in Chapter 2 where we explain the mathematics behind the algorithms to identify influencers. Readers can also focus on the subsequent chapters where we explain the applications of the theory of influencers to disciplines ranging from sociology, biology, and markets. The second level would be typical data scientists, who are interested in applying these algorithms in their research and day-to-day work. Third, this book is also intended to reach audiences in the financial, marketing, politics, and social media fields, and overall audience keen on learning how big data, influencers, and AI can contribute to a better decision-making process based on mathematically proven algorithms and advanced analytics in their field and business models.

Автор: Makse
Название: The Science of Influencers and Superspreaders Using Network Theory and Artificial Intelligence
ISBN: 3031211154 ISBN-13(EAN): 9783031211157
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Невозможна поставка.
Описание: This open access book investigates theoretical approaches to the problem of finding influencers in complex networks with emphasis on application works in a series of interdisciplinary complex systems covering online social media, biological networks, brain networks, socioeconomic and financial systems and ecosystems.

Автор: Watkins Brandi
Название: Research Perspectives on Social Media Influencers and Their Followers
ISBN: 1793613648 ISBN-13(EAN): 9781793613646
Издательство: Springer
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Цена: 106650.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.

Автор: Sutherland Karen
Название: Public Relations and Strategic Communication
ISBN: 019030460X ISBN-13(EAN): 9780190304607
Издательство: Oxford Academ
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Цена: 304990.00 T
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Описание: Reflections: The Legacy of Lee Kuan Yew is a collection of essays reflecting Singapore`s first Prime Minister Lee Kuan Yew`s immense contribution to nation-building and the idea of development, including its various models - from government and statecraft; leadership and governance; to economic development and the management of plural societies.

Автор: Barnes Naomi, Bedford Alison
Название: Unlocking Social Theory with Popular Culture: Remixing Theoretical Influencers
ISBN: 3030770109 ISBN-13(EAN): 9783030770105
Издательство: Springer
Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book demonstrates how pop culture examples can be used to demystify complex social theory. Using a choose your own adventure structure, this book not only shows students of social theory how various theories can be applied but also reveals the multitude of possible pathways theory provides for comprehending society.

Автор: Barnes
Название: Unlocking Social Theory with Popular Culture
ISBN: 3030770133 ISBN-13(EAN): 9783030770136
Издательство: Springer
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Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book demonstrates how pop culture examples can be used to demystify complex social theory. Using a choose your own adventure structure, this book not only shows students of social theory how various theories can be applied but also reveals the multitude of possible pathways theory provides for comprehending society.

Автор: Falkheimer, Jesper (Lund University, Sweden) Heide, Mats (Lund University, Sweden)
Название: Strategic Communication
ISBN: 0367769263 ISBN-13(EAN): 9780367769260
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on `The Future of Strategic Communication`.

Автор: Abernathy Penelope Muse
Название: Saving Community Journalism: The Path to Profitability
ISBN: 1469615428 ISBN-13(EAN): 9781469615424
Издательство: Mare Nostrum (Eurospan)
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Цена: 33270.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability for community newspapers. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.

Автор: Smith, Robert Waisanen, Don Yrizar Barbosa, Guillermo
Название: Immigration and strategic public health communication
ISBN: 0367277654 ISBN-13(EAN): 9780367277659
Издательство: Taylor&Francis
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Цена: 53070.00 T
Наличие на складе: Невозможна поставка.
Описание: This book engages a key question facing governments and similar institutions in countries of immigration or emigration: How should these governments and institutions communicate with immigrants so that they will listen to and act on their messages?

Автор: Smith, Robert
Название: Immigration and Strategic Public Health Communication
ISBN: 1032177837 ISBN-13(EAN): 9781032177830
Издательство: Taylor&Francis
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Цена: 22450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.