Research Perspectives on Social Media Influencers and Their Followers, Watkins Brandi
Название: Make America Think Again: Understanding How Media Manipulation Influences Politics ISBN: 0872867676 ISBN-13(EAN): 9780872867673 Издательство: INGRAM PUBLISHER SERVICES UK Рейтинг: Цена: 14860.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A powerful critique of how manipulation of media gives rise to disinformation, intolerance, and divisiveness, and what can be done to change direction.
Автор: Laurence R. Jurdem Название: Paving the Way for Reagan: The Influence of Conservative Media on US Foreign Policy ISBN: 0813175844 ISBN-13(EAN): 9780813175843 Издательство: Marston Book Services Рейтинг: Цена: 42240.00 T Наличие на складе: Невозможна поставка. Описание: Incorporating primary sources and firsthand accounts from writers and editors, Jurdem provides a comprehensive analysis of how Commentary, Human Events, and National Review played a fundamental role influencing elite opinion for a paradigm shift in US foreign policy between 1964 and 1980.
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Название: Media Influence: Breakthroughs in Research and Practice ISBN: 1522539298 ISBN-13(EAN): 9781522539292 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 316010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the digital era, users from around the world are constantly connected over a global network and they can connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand the influence of the global network on users. Media Influence: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effect of media on cultures, individuals, and groups. Highlighting a range of pertinent topics such as social media, media ethics, and audience engagement, this multi-volume book is ideally designed for researchers, academics, professionals, students, and practitioners interested in media influence.
Автор: Alperstein Neil M. Название: Celebrity and Mediated Social Connections: Fans, Friends and Followers in the Digital Age ISBN: 3030179044 ISBN-13(EAN): 9783030179045 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: 1. Introduction: Mediated Social Connections: place, imagination and togetherness2. A Model of Mediated Social Connections3. Jacking-In to an Extended Reality4. The New New Sensibility: Selling Celebrity/Celebrities Selling on Digital Media5. Micro-Celebrity and the Management of Self-Presentation on Digital Media 6. Skin Wars: Building Mediated Social Connections to Promote Prescription Drugs7. Social Movements: Our Virtual Collective Consciousness8. Conclusion: What About Us?
Автор: Radzuwan Ab Rashid; Azweed Mohamad Название: New Media Narratives and Cultural Influence in Malaysia ISBN: 9811399840 ISBN-13(EAN): 9789811399848 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book in religious studies uses a Malaysian apostasy case study as a platform to investigate and discuss the broader radicalisation of apostates on social networking sites. It provides new insights into the emerging phenomenon of how social media tools are harnessed to promote faith and beliefs systems, specifically looking at the Malay view of apostasy from Islam. Employing sociocultural theory and theoretical concepts to analyse the discursive behaviour of a Malaysian apostate on a social networking site, the study unpacks how digital storytelling and rhetorical strategies can influence readers, culturally and socially, and contribute to identity construction in relation to politicised viewpoints. The analysis of the discourse surrounding apostasy in Malaysia enables parallels to be drawn to such discourses in other parts of the world, raising discussions on the connections between inflammatory online rhetoric and social problems, such as recruitment to terrorism, involvement in gangs or the use of addictive substances. This book is of particular interest to scholars and students considering the intersection of critical discourse analysis and religious studies. It is of interest to sociolinguists and psychologists interested in online media.
Автор: Watkins Brandi Название: Research Perspectives on Social Media Influencers and Brand Communication ISBN: 1793613613 ISBN-13(EAN): 9781793613615 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 119680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.
Автор: Smith Phd Robert E. Название: Selling Change: How Successful Leaders Use Impact, Influence, and Consistency to Transform Their Organizations ISBN: 1984533703 ISBN-13(EAN): 9781984533708 Издательство: Неизвестно Цена: 27580.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A global auto manufacturer rapidly flattens its leadership team to achieve unprecedented success. A retailer on the ropes financially manages to turn a profit in less than a year. A fast, casual restaurant has multiple cross-country cases of sick patrons, but sales bounce back a year later. How did they do it? By effectively selling the need for change to the people and teams in their organizations. As an agile change leader, you will own multiple disruptive, strategic, and operational challenges on your watch. Will you be able to sell your team on the need for change? Will you be able to generate the levels of buy-in and commitment required to transform your organization across multiple often misaligned stakeholder groups? In Selling Change, change leader and former management consultant Robert E. Smith, PhD, provides a practical and sustainable playbook to tackle one of the most difficult challenges facing leaders today: generating commitment and buy-in to organizational change. Selling Change shows how leaders can prepare for and transition through operational shifts by generating highly engaged commitment to change. The principles of effective commitment and buy-in are distilled into the 2IsC model (impact, influence, and consistency) that lays out a practical and road-tested process for crafting commitment-focused change communications. Smith outlines approaches leaders must embrace to overcome emotional, behavioral, and mental resistance to change by addressing the following questions: Why change? Why now? Why you? Why your change? Without clear answers to these questions, organizational transformation efforts flounder. Effective change leaders have transformed organizations in a variety of sectors including health care, manufacturing, retail, and technology, redistributing billions of dollars of value. Building on leading research, lessons learned, and proven frameworks, this book gives change leaders everything they need to lead their teams through the journey of creating the next version of their organizations, allowing them to create the future rather than being disrupted by change resistance.
Автор: Sucharov Mira Название: Public Influence: A Guide to Op-Ed Writing and Social Media Engagement ISBN: 1487587457 ISBN-13(EAN): 9781487587451 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 25870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In Public Influence, political scientist Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement.
Автор: Andy Ruddock Название: Digital Media Influence: A Cultivation Approach ISBN: 1526499223 ISBN-13(EAN): 9781526499226 Издательство: Sage Publications Рейтинг: Цена: 51730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Andy Ruddock imparts a theoretically well-rounded analysis of digital media`s effect on us, with pedagogy and case studies that draw the reader in.
Название: Impacts and Influences ISBN: 1138154539 ISBN-13(EAN): 9781138154537 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the ways in which press, cinema, radio and television have wielded power in the course of this century.
Автор: Watkins Brandi Название: Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding ISBN: 1498540074 ISBN-13(EAN): 9781498540070 Издательство: Bloomsbury Рейтинг: Цена: 36630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.
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