Destination Management and Marketing: Breakthroughs in Research and Practice, VOL 1, Management Association Information Reso
Название: Destination Management and Marketing: Breakthroughs in Research and Practice ISBN: 1799824691 ISBN-13(EAN): 9781799824695 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 308610.00 T Наличие на складе: Нет в наличии. Описание: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors.
Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Название: Sports Media, Marketing, and Management: Breakthroughs in Research and Practice ISBN: 1522554750 ISBN-13(EAN): 9781522554752 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 238390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies.Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.
Название: Global Branding: Breakthroughs in Research and Practice ISBN: 1522592822 ISBN-13(EAN): 9781522592822 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 677290.00 T Наличие на складе: Невозможна поставка. Описание: Provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. The book explores a range of pertinent topics, including brand communication, consumer engagement, and product innovation.
Автор: Mark Anthony Camilleri Название: Strategic Perspectives in Destination Marketing ISBN: 1522558357 ISBN-13(EAN): 9781522558354 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 208830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The marketing of a destination requires effective planning and organization to engage prospective visitors. However, adequately marketing a destination requires not only a knowledge of the marketing channels but also an in-depth understanding of the motives and facilitators of tourism.Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. It explores the pedagogical applications of socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. While highlighting topics including destination authenticity, consumer behavior, online travel businesses, and tourism promotion, this book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Автор: Pike, Steven Название: Destination Marketing: Essentials 3rd Edition ISBN: 0367469545 ISBN-13(EAN): 9780367469542 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
Автор: Management Association Information Reso Название: Medical Tourism: Breakthroughs in Research and Practice ISBN: 1522539204 ISBN-13(EAN): 9781522539209 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 355300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents the latest scholarly material on trends, practices, and emerging phenomena of international travel by patients for medical treatment. Highlighting a range of pertinent topics such as hospitality management, reproductive medicine, and ethical considerations, this multi-volume book is designed for healthcare providers, nonprofit organisations, students, and medical professionals.
Название: Sustainable Tourism: Breakthroughs in Research and Practice ISBN: 1522575049 ISBN-13(EAN): 9781522575047 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 335410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Features current research that takes an in-depth look at cooperative strategies and governance for conserving and promoting tourism within both developed and developing economies. This publication highlights a range of topics such as tourism development, environmental protection, and responsible hospitality.
Название: Fashion and Textiles: Breakthroughs in Research and Practice ISBN: 1522534326 ISBN-13(EAN): 9781522534327 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 335410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Explores the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behaviour, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.
Автор: Management Association Information Reso Название: Global Branding: Breakthroughs in Research and Practice, VOL 2 ISBN: 1668431335 ISBN-13(EAN): 9781668431337 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 348610.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Management Association Information Reso Название: Global Branding: Breakthroughs in Research and Practice, VOL 1 ISBN: 1668431327 ISBN-13(EAN): 9781668431320 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 348610.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Chapman Chris, Feit Elea McDonnell Название: R for Marketing Research and Analytics ISBN: 3030143155 ISBN-13(EAN): 9783030143152 Издательство: Springer Рейтинг: Цена: 69870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.The 2nd edition increases the book’s utility for students and instructors with the inclusion of exercises and classroom slides. At the same time, it retains all of the features that make it a vital resource for practitioners: non-mathematical exposition, examples modeled on real world marketing problems, intuitive guidance on research methods, and immediately applicable code.
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