Global Branding: Breakthroughs in Research and Practice, 

Автор: Janell NaKia Harvey
Название: Localizing Global Marketing Strategies: Emerging Research and Opportunities
ISBN: 1799809579 ISBN-13(EAN): 9781799809579
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 130290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs.

Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.

Название: Destination Management and Marketing: Breakthroughs in Research and Practice
ISBN: 1799824691 ISBN-13(EAN): 9781799824695
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 308610.00 T
Наличие на складе: Нет в наличии.
Описание: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors.

Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

Название: Sports Media, Marketing, and Management: Breakthroughs in Research and Practice
ISBN: 1522554750 ISBN-13(EAN): 9781522554752
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 238390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies.Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.