The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Keltner Brent Название: The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success ISBN: 1774581019 ISBN-13(EAN): 9781774581018 Издательство: Macmillan USA/Holtzbrink(MPS) Рейтинг: Цена: 16550.00 T Наличие на складе: Нет в наличии. Описание: For years, the best that young girls from Alta Gracia could hope for was a position in the Big House, home of the immensely powerful Goyena family. So, when Senorita Delia Lugghi arrives from Buenos Aires to found a school in the village, the future of Milagros Riquelme suddenly seems to be full of possibilities. But change rarely does come easily.
Автор: Dana Connell Название: A Buyer`s Life: A Concise Guide to Retail Planning and Forecasting ISBN: 1563677717 ISBN-13(EAN): 9781563677717 Издательство: Bloomsbury Academic Рейтинг: Цена: 79190.00 T Наличие на складе: Невозможна поставка. Описание: This text will provide students with a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Upon completion students will gain insight into how the plan is forecast and implemented at the actual purchasing level.
In a world of limitless media noise, how can businesses break through to customers? Context.
We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that conventional marketing models are not set up for and can't handle. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.
In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be:
Available: Helping people achieve the value they seek in the moment
Permissioned: Giving people what they've asked for, on their terms
Personal: Going beyond how personal it is to how personally you can deliver it
Authentic: Combining voice, empathy, and brand congruence simultaneously
Purposeful: Creating a deeper connection to the brand, beyond the product
Sweezey uses vivid examples and cases to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing.
The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing and what it means to be a modern brand.
This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars). The problem with most buyer personas is that they focus on demographics. Unfortunately, demographic-based personas rarely help sales, messaging, customer service, or even contribute to the bottom line. Therefore, the World's Best Buyer Persona(R) System helps you discover how your customers think, and understanding how they think is truly magical Once you understand how they think, you will be able to create superior messaging that will give you an unfair advantage over your competition by regularly positioning your brand in front of your ideal prospects before your competition even knows they exist.
Автор: Eades Keith M. Название: The Collaborative Sale: Solution Selling Meets Buyer 2.0 ISBN: 1118872428 ISBN-13(EAN): 9781118872420 Издательство: Wiley Рейтинг: Цена: 23220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today`s Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration is now the key to success on all sides.
Автор: Hughes G. David, Ray Michael L. Название: Buyer/Consumer Information Processing ISBN: 0807896896 ISBN-13(EAN): 9780807896891 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 48490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.
Автор: Ellen Roemer Название: Flexibility in Buyer-Seller Relationships ISBN: 3824481952 ISBN-13(EAN): 9783824481958 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Ellen Roemer analyzes the flexibility trade-off in buyer-seller relationships. She investigates how relationships should be managed when there is behavioral and environmental uncertainty.
Автор: Heathman Bryan Название: Conversion Marketing: Convert Website Visitors Into Buyers ISBN: 1613392567 ISBN-13(EAN): 9781613392560 Издательство: Неизвестно Рейтинг: Цена: 18380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world - but few people really understand how to make it sing Harness the online money making potential of your business with trade secrets from this acclaimed industry insider, veteran of more than 150 marketing campaigns in the corporate Big Leagues.
Discover 24 tools to convert visitors into buyers
6 Questions to NEVER ask in a marketing campaign
9-Steps to turn your email list into a cash machine
Learn 16 practical conversion tips for any website
Learn psychological triggers to increase conversion rates using an array of promotional tools From creating hefty mailing lists to launching powerful viral marketing campaigns, you'll learn the tricks of turning the noise of the digital realm into a chorus of eCommerce for your business. Let this book show you how to make money while you sleep
Автор: Seema Gupta Название: How People Buy Online: The Psychology Behind Consumer Behaviour ISBN: 9353887534 ISBN-13(EAN): 9789353887537 Издательство: Sage Publications Рейтинг: Цена: 16890.00 T Наличие на складе: Поставка под заказ. Описание: Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies?
Human decisions are controlled more by the reptilian brain led by fear and the mammalian brain governed by emotions, rather than the neo cortex that works on rationale. Is it then possible for marketers to decode buying decisions of digital consumers and market their wares strategically in a highly competitive marketplace?
How People Buy Online proves it is possible. Not only does it break the myths about online shopping behaviour, but it also reveals some deep marketing insights for consumer engagement by delving into consumer psychology and behavioural economics. This unique intersection of marketing with psychology makes this book an absorbing read, especially for management professionals.
