Storytelling and Market Research: A Practical User Guide, John C. Frederic
Автор: Ron Kohavi, Diane Tang, Ya Xu Название: Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing ISBN: 1108724264 ISBN-13(EAN): 9781108724265 Издательство: Cambridge Academ Рейтинг: Цена: 45050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Getting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.
Автор: Philip Seargeant Название: The Art of Political Storytelling: Why Stories Win Votes in Post-truth Politics ISBN: 1350107387 ISBN-13(EAN): 9781350107380 Издательство: Bloomsbury Academic Рейтинг: Цена: 31680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In our post-truth world, tapping into people's emotions has proved far more effective than rational argument - and, as Philip Seargeant argues in this illuminating and entertaining book, the most powerful tool for manipulating emotions is a gripping narrative.
From Trump's America to Brexit Britain, weaving a good story, featuring fearless protagonists, challenging quests against seemingly insurmountable odds, and soundbite after soundbite of memorable dialogue has been at the heart of political success. So does an understanding of the art of storytelling help explain today's successful political movements? Can it translate into a blueprint for victory at the ballot box? The Art of Political Storytelling looks at how stories are created, shared and contested, illuminating the pivotal role that persuasive storytelling plays in shaping our understanding of the political world we live in. By mastering the tools and tricks of narrative, and evaluating the language and rhetorical strategies used to craft and enact them, Seargeant explains how and why today's combination of new media, populism and partisanship makes storytelling an ever more important part of the persuasive and political process. In doing so, the book offers an original and compelling way of understanding the chaotic world of today's politics.
Автор: Bienkowski, Piotr Mcgowan, Hilary Название: Managing change in museums and galleries, 2021 ISBN: 0367858509 ISBN-13(EAN): 9780367858506 Издательство: Taylor&Francis Рейтинг: Цена: 32650.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book identifies the challenges likely to be encountered when making organisational change in museums, galleries, and heritage organisations,.and provides advice on how to deal with them. The authors have experience of leading or advising on change in more than 250 museums and galleries.
Автор: Martin Stephanie A. Название: Decoding the Digital Church: Evangelical Storytelling and the Election of Donald J. Trump ISBN: 0817320849 ISBN-13(EAN): 9780817320843 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 46200.00 T Наличие на складе: Невозможна поставка. Описание: Offers a fresh perspective on the study of religion and politics and stems from the author`s personal interest in the ways her experiences with believers differ from how scholars often frame this group`s rationale and behaviours.
Автор: Corbett, Jack (university Of Southampton) Christian Grube, Dennis (university Of Cambridge) Caroline Lovell, Heather (university Of Tasmania) James Sc Название: Institutional memory as storytelling ISBN: 1108748007 ISBN-13(EAN): 9781108748001 Издательство: Cambridge Academ Рейтинг: Цена: 19010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How do bureaucracies remember? They reside with people and are thus dispersed across the array of actors that make up the differentiated polity. Drawing on four policy examples from four sectors, this Element argues that treating the way institutions remember as storytelling is both empirically salient and normatively desirable.
Автор: Denning, Stephen Название: The Springboard: How Storytelling Ignites Action In Kwowledge Era ISBN: 0750673559 ISBN-13(EAN): 9780750673556 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Нет в наличии. Описание: Teaches storytelling as a powerful and formal discipline for organizational change and knowledge management. This book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.
If you want to discover how you can master the art of telling great stories in public, and how to create a strong and positive perception about your business or cause, then keep reading...
Two manuscripts in one book:
Branding: What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal Brand
Branding is a way for a business to make it to the top, plus improve its operations.
It's all right if you suddenly feel overwhelmed by the almost infinite branding techniques available.
Fortunately for you, this book is here to set the record straight for branding.
This book comprises years of experience, written to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.
In part 1 of this book, you'll:
Learn how to start a branding campaign from A to Z
Find out how to avoid the most common branding pitfalls
Take a peek at the branding secrets of the most successful brands
Discover how to determine the type of branding that's most suitable for almost any business
Find new ways that allow you to integrate more than one branding method in a campaign
Discover where exactly the problem is in your branding campaign
Learn how to best go head-to-head with competitors when it comes to a brand war
Part 2 focuses on storytelling which is important for business branding as well as for your personal development.
Can you use a story that's meaningful to you to sway others?
How can you find and tell stories that have an impact?
Part 2 will expose the answers with effective techniques, top tools, and actionable advice.
Discover...
Insight and tips from 7 expert storytellers
Critical elements to know when composing a story
How jumping right in can diminish your story or brand's value
Common myths on public speaking when storytelling
How to deliver a story with all the elements needed to take your story from good to great
How you can avoid the biggest mistakes in storytelling, such as misusing marketing tools
Cool tricks, including immersive storytelling and expanding your medium
How to achieve results in working through modern mediums to impact the future of storytelling
Use this guide to storytelling as a sturdy foundation to change how you use stories.
You can build solid stories to support your goals in business and life.
The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts.
From bestselling authors to generation-changing motivational speakers, this book covers all the fundamentals of outstanding storytelling.
It will help you deliver stories to audiences that will leave them personally affected and motivated.
So if you want to master branding and storytelling, then scroll up and click the "add to cart" button
Автор: Anda Dimitriu, Lorena Clara Mihe, Raluca Andreescu Название: Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines ISBN: 1799866068 ISBN-13(EAN): 9781799866060 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 193110.00 T Наличие на складе: Поставка под заказ. Описание: Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories.
The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.
Автор: Anda Dimitriu, Lorena Clara Mihe, Raluca Andreescu Название: Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines ISBN: 179986605X ISBN-13(EAN): 9781799866053 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 260570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines.
Автор: Collins, David (university Of Suffolk, Uk) Название: Organizational storytelling workbook ISBN: 0367901234 ISBN-13(EAN): 9780367901233 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is a workbook designed to allow users to understand the nature of organizational storytelling and the limits of this practice while enabling the development of the skills and capabilities necessary to allow storytelling to be applied persuasively within workplace contexts.
What value does data modeling contribute to an organization, and how can that value be increased?
Starting with analogies from Native American storytelling traditions and drawing on his experiences as an officer in Toastmasters (the International public speaking organization), Larry shows us how we can be data modeling Shamans. We can use data models to bring people together to solve business problems, reengineer inefficient business processes, forge agreements on data meanings, create new business opportunities, and promote data quality and reuse.
Drawing from a host of disciplines, from storytelling to cognitive behavioral therapy, from landscaping to Human-Centered Design, from business process reengineering to domain-driven development, from Agile to object-oriented design, Larry weaves all these threads together into a compelling narrative of using data to get us successfully from where we are now to where we want to be!
If you're a data professional, the bad news is that change is inevitable. But the good news is that change is not only possible, but fun! Larry's book shows how to navigate the shoals of business and technology change, from Agile development to NoSQL databases to Domain-Driven Development to microservices to cloud computing.
The Journey starts here.
Автор: Monica Barrientos-Bueno, Victor Hernandez-Santaolalla Название: Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies ISBN: 1799831191 ISBN-13(EAN): 9781799831198 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 237470.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood.
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
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