The Beauty Paradigm: Gender Discourse in Indian Advertising, Jethwaney Jaishri
Автор: Paul Jobling Название: Advertising Menswear: Masculinity and Fashion in the British Media since 1945 ISBN: 1472533437 ISBN-13(EAN): 9781472533432 Издательство: Bloomsbury Academic Рейтинг: Цена: 137280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
This study offers a contrastive analysis of culturally grounded differences in discourse by comparing advertising strategies in three European languages: (British) English, French and Polish. Taking a critical stance and considering changes through globalisation, the author aims to find out to what extent the classic distinction between high-context (individualist) and low-context (collectivist) cultures can be empirically maintained. To paint a differentiated picture, the investigation combines findings from Sociology, Anthropological and Discourse Linguistics and uses both quantitative and qualitative methods. The data reveal ground-breaking differences in the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.
Название: Ways of seeing, ways of being ISBN: 3034330316 ISBN-13(EAN): 9783034330312 Издательство: Peter Lang Рейтинг: Цена: 124910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The aim of this volume is to give voice to the various and different perspectives in the investigation of tourism discourse in its written, spoken, and visual aspects. The chapters particularly focus on the interaction between the participants involved in the tourism practices, that is the promoters of tourist destinations, on the one hand, and tourists or prospective tourists on the other. In this dialogic interaction, tourism discourse, while representing and producing tourism as a global cultural industry, shows it to be on the move. Language movement in the tourism experience is here highlighted in the various methodological approaches and viewpoints offered by the investigations gathered in this volume.
In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.
Автор: Nan Sloane Название: Uncontrollable Women: Radicals, Reformers and Revolutionaries ISBN: 1838606637 ISBN-13(EAN): 9781838606633 Издательство: Bloomsbury Academic Рейтинг: Цена: 26400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "Compelling." The Guardian"An insightful and inspiring history." BBC History Magazine"A tantalising revelatory book." The House
"Brisk and illuminating." Times Literary Supplement"A damn good read." Morning Star"Wonderful." The Chartist
Uncontrollable Women is a history of radical, reformist and revolutionary women between the outbreak of the French Revolution in 1789 and the passing of the Great Reform Act in 1832. Very few of them are well-known today; some were unknown even in their own day. All of them contributed something to the world we now inhabit.
At a time when women were supposed to leave politics to men they spoke, wrote, marched, organised, asked questions, challenged power structures, sometimes went to prison and even died. History has not usually been kind to them, and they have frequently been pushed into asides or footnotes, dismissed as secondary, or spoken over, for, or through by men and sometimes other women. In this book, they take centre stage in both their own stories and those of others, and in doing so bring different voices to the more familiar accounts of the period. These women and many others played a part in developing political ideas and freedoms as we know them today, and some fought battles which still remain to be won or raised questions that are still unresolved. These are their stories.
In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.
Автор: Wirth Eileen Название: From Society Page to Front Page: Nebraska Women in Journalism ISBN: 0803232934 ISBN-13(EAN): 9780803232938 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 15010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Features remarkable women journalists who worked in every venue, from rural weeklies to TV
Автор: Omer Aydinlioglu Название: Differing Outlook of Contemporary Advertising ISBN: 3631803710 ISBN-13(EAN): 9783631803714 Издательство: Peter Lang Рейтинг: Цена: 68950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader’s horizon but also fulfil the increasing need in the field of contemporary advertising.
Автор: Georgina Drew Название: River Dialogues: Hindu Faith and the Political Ecology of Dams on the Sacred Ganga ISBN: 0816540985 ISBN-13(EAN): 9780816540983 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 30930.00 T Наличие на складе: Невозможна поставка. Описание: India's sacred Ganga River is arguably one of the most iconic sites for worship, with a continuity of rituals for the living and the dead that span over two millennia. Along the river, from high in the Himalaya to the vast plains below, people gather daily to worship the Ganga through prayer and song. But large government-sponsored dams threaten to upend these practices. In River Dialogues, Georgina Drew offers a detailed ethnographic engagement with the social movements contesting hydroelectric development on the Ganga. The book examines the complexity of the cultural politics that, on the one hand, succeeded in influencing an unprecedented reversal of government plans for three contested hydroelectric projects, and how, on the other hand, this decision sparked ripples of discontent after being paired with the declaration of a conservation zone where the projects were situated. The book follows the work of women who were initially involved in efforts to stop the disputed projects. After looking to their discourses and actions, Drew argues for the use of a political ecology analysis that incorporates the everyday practice and everyday religious connections that animated the cultural politics of development. Drew offers a nuanced understanding of the struggles that communities enact to assert their ways of knowing and caring for resources that serves as an example for others critically engaging with the growing global advocacy of the "green economy" model for environmental stewardship.
Автор: Paul Jobling Название: Advertising Menswear: Masculinity and Fashion in the British Media since 1945 ISBN: 1474254462 ISBN-13(EAN): 9781474254465 Издательство: Bloomsbury Academic Рейтинг: Цена: 28500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
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