Python for Marketing Research and Analytics, Schwarz Jason S., Chapman Chris, Feit Elea McDonnell
Автор: Chapman Chris, Feit Elea McDonnell Название: R for Marketing Research and Analytics ISBN: 3030143155 ISBN-13(EAN): 9783030143152 Издательство: Springer Рейтинг: Цена: 69870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.The 2nd edition increases the book’s utility for students and instructors with the inclusion of exercises and classroom slides. At the same time, it retains all of the features that make it a vital resource for practitioners: non-mathematical exposition, examples modeled on real world marketing problems, intuitive guidance on research methods, and immediately applicable code.
Автор: Jason S. Schwarz; Chris Chapman; Elea McDonnell Fe Название: Python for Marketing Research and Analytics ISBN: 3030497194 ISBN-13(EAN): 9783030497194 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Поставка под заказ. Описание: This book provides an introduction to quantitative marketing with Python. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS;
Название: Big data analytics ISBN: 1032310308 ISBN-13(EAN): 9781032310305 Издательство: Taylor&Francis Рейтинг: Цена: 76550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.
Автор: Mcnulty, Keith Название: Handbook of regression modeling in people analytics ISBN: 1032041749 ISBN-13(EAN): 9781032041742 Издательство: Taylor&Francis Рейтинг: Цена: 68390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is a learning resource on inferential statistics and regression analysis. It teaches how to do a wide range of statistical analyses in both R and in Python, ranging from simple hypothesis testing to advanced multivariate modelling.
Автор: Mcnulty, Keith Название: Handbook of graphs and networks in people analytics ISBN: 1032204974 ISBN-13(EAN): 9781032204970 Издательство: Taylor&Francis Рейтинг: Цена: 68390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Starting with an overview of the origins of graph theory and its current applications in the social sciences, the book proceeds to give in-depth technical instruction on how to construct and store graphs from data, how to visualize those graphs compellingly and how to convert common data structures into graph-friendly form.
Автор: Mcnulty, Keith Название: Handbook of graphs and networks in people analytics ISBN: 1032211245 ISBN-13(EAN): 9781032211244 Издательство: Taylor&Francis Рейтинг: Цена: 183750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Starting with an overview of the origins of graph theory and its current applications in the social sciences, the book proceeds to give in-depth technical instruction on how to construct and store graphs from data, how to visualize those graphs compellingly and how to convert common data structures into graph-friendly form.
Автор: Chapman, Christopher N. Feit, Elea Mcdonnell Название: R for marketing research and analytics ISBN: 3319144359 ISBN-13(EAN): 9783319144351 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Water fascinating in all its phases, forms and states of aggregation. Without it, life as we know it would not exist on Earth, for as Paracelsus stated in the 16th century water is the matrix of the world and of all its creatures. While it may appear to be a simple molecule, there is still much about it which is not fully understood. What is notably lacking is a microscopically-based understanding of the reasons for the many anomalous properties of water.This book presents lectures from the Enrico Fermi summer school Water fundamentals as the basis for understanding the environment and promoting technology held in Varenna,
Автор: Badiru, Adedeji Bodunde Название: Project management essentials ISBN: 0367431181 ISBN-13(EAN): 9780367431181 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This Focus book presents the basic principles and practice of project management and simple analytics for project control. The overriding theme of the book is that every pursuit can be organized as a project.
Автор: Perros, Harry G. Название: An Introduction to IoT Analytics ISBN: 0367686317 ISBN-13(EAN): 9780367686314 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book covers techniques that can be used to analyze data from IoT sensors and also addresses questions regarding the performance of an IoT system. It strikes a balance between practice and theory so that one can learn how to apply these tools in practice with a good understanding of their inner workings.
Автор: Skillicorn, David B. Название: Cyberspace, data analytics, and policing ISBN: 036764276X ISBN-13(EAN): 9780367642761 Издательство: Taylor&Francis Рейтинг: Цена: 68390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Cyberspace, Data Analytics, and Policing surveys the changes that cyberspace has brought to criminality and to policing with enough technical content to expose the issues and suggest ways in which law enforcement organizations can adapt.
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