Python for Marketing Research and Analytics, Jason S. Schwarz; Chris Chapman; Elea McDonnell Fe

Автор: Chapman, Christopher N. Feit, Elea Mcdonnell
Название: R for marketing research and analytics
ISBN: 3319144359 ISBN-13(EAN): 9783319144351
Издательство: Springer
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Цена: 51230.00 T
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Описание: Water fascinating in all its phases, forms and states of aggregation. Without it, life as we know it would not exist on Earth, for as Paracelsus stated in the 16th century water is the matrix of the world and of all its creatures. While it may appear to be a simple molecule, there is still much about it which is not fully understood. What is notably lacking is a microscopically-based understanding of the reasons for the many anomalous properties of water.This book presents lectures from the Enrico Fermi summer school Water fundamentals as the basis for understanding the environment and promoting technology held in Varenna,

Автор: Chapman Chris, Feit Elea McDonnell
Название: R for Marketing Research and Analytics
ISBN: 3030143155 ISBN-13(EAN): 9783030143152
Издательство: Springer
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Цена: 69870.00 T
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Описание: The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.The 2nd edition increases the book’s utility for students and instructors with the inclusion of exercises and classroom slides. At the same time, it retains all of the features that make it a vital resource for practitioners: non-mathematical exposition, examples modeled on real world marketing problems, intuitive guidance on research methods, and immediately applicable code.

Автор: Creswell, John W. Creswell, J. David
Название: Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 5 ed.
ISBN: 1506386768 ISBN-13(EAN): 9781506386768
Издательство: Sage Publications
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Цена: 116790.00 T
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Описание: The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fifth Edition to help students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or thesis.

Автор: Thomas G
Название: How to Do Your Research Project: Third Edition
ISBN: 1473948878 ISBN-13(EAN): 9781473948877
Издательство: Sage Publications
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Цена: 27450.00 T
Наличие на складе: Нет в наличии.
Описание: ITAMOrg(R) IT Hardware Asset Management Certifications is suitable for individuals wanting to demonstrate they have achieved sufficient understanding of how to apply and tailor the Hardware Asset Management practices. Hardware Asset Management (HAM) is important for every organization. Management and control of hardware influences the risk on most asset types such as Software, Cloud & Services and People and Information assets. E.g., if you are not in control of what hardware is in use it is not possible for you to control your software which will result in software license in-compliance and other risks.The Hardware Asset Management Specialist Certification brings participants IT Service Management best practices together with Hardware Asset Management best practices. This will help an organization to implement Hardware Asset Management lifecycle processes and showing how IT Service Management can support HAM lifecycles to be in control and support the other Asset types.The purpose of the ITAMOrg Hardware Asset Management Specialist (HAMS) course and certification is to provide knowledge on best practices and use of Hardware Asset Management (HAM) in the challenges that Hardware Asset Managers face on a daily basis. This certification is based on a practical approach to strengthen the participants understanding of how ISO 55000 and IT Service Management best practice relates to everyday use of HAM, Hardware standards, Hardware lifecycle control, control of retirement and disposal and organizational issues that saturates many businesses in today`s digital world.This Courseware is suited for the ITAMOrg(R) 2020 HAM exam. There is also a sample exam added of the ITAMOrg(R) 2020 Hardware Asset Management in case the participant prefers to refresh its knowledge. The Exam is delivered in English.

Автор: Denzin N & Lincoln Y
Название: The SAGE Handbook of Qualitative Research: Fifth Edition
ISBN: 1483349802 ISBN-13(EAN): 9781483349800
Издательство: Sage Publications
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Цена: 147840.00 T
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Описание: The new Fifth Edition of The SAGE Handbook of Qualitative Research has been significantly revised, and draws together a team of leading scholars to present the latest in the theory and practice of qualitative research.

Автор: Knoblauch, Hubert Tuma, Rene Schnettler, Bernt
Название: Videography
ISBN: 3631636318 ISBN-13(EAN): 9783631636312
Издательство: Peter Lang
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Цена: 39330.00 T
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Описание: This book provides an overview of the current state of video analysis, including the most recent developments in this rapidly growing field. It covers various methodological approaches. The authors address practical and technical questions and potential problems arising during the research process. The book also offers a perspective on the theoretical embedding of videography in the interpretive approaches to social research. It comes equipped with detailed, user-friendly aids, including suggestions for further reading, technical pointers, and case studies. The book will be particularly useful for social researchers interested in the collection and analysis of video data on natural interactions and in sociological ethnography.

Название: Interviewers` deviations in surveys
ISBN: 3631637152 ISBN-13(EAN): 9783631637159
Издательство: Peter Lang
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Цена: 71210.00 T
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Описание: Survey data are used in many disciplines from Social Sciences to Economics. But might interviewers` behaviour affect the quality of such data? This book presents the results of new research on interviewers` motivation and behaviour. A number of contributions address deviant behaviour and methods for assessing the impact of such behaviour on data.

Автор: Aysel Kurnaz, Hatice Aydin
Название: Current Perspectives on Consumer Psychology
ISBN: 3631816340 ISBN-13(EAN): 9783631816349
Издательство: Peter Lang
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Цена: 54510.00 T
Наличие на складе: Невозможна поставка.
Описание:

Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer psychology, and have knowledge of practices about consumer psychology. The concept of consumer psychology, which constitutes a new agenda in discussions on marketing, includes some theory and research. Before elaborating on research and theory we should know some important perspectives about consumer psychology. This book aims to clarify these points in three sections and twenty chapters. To this end, this book covers in-depth studies from marketing discipline that evaluate consumer psychology, theories, and practices.

Автор: Hai-Jew Shalin
Название: Online Survey Design and Data Analytics: Emerging Research and Opportunities
ISBN: 1522585648 ISBN-13(EAN): 9781522585640
Издательство: Mare Nostrum (Eurospan)
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Цена: 137940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores the utilization of online platforms for setting up surveys to achieve a specific result, eliciting data in in-depth ways and applying creative analytics methods to online survey data. The book covers a range of topics, including coding, education-based analysis, and online Delphi studies.

Автор: Morgan
Название: Counterfactuals and Causal Inference
ISBN: 1107694167 ISBN-13(EAN): 9781107694163
Издательство: Cambridge Academ
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Цена: 38010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cause-and-effect questions are the motivation for most research in the social, demographic, and health sciences. The counterfactual approach to causal analysis represents a unified framework for the prosecution of these questions. This second edition aims to convince more social scientists to take this approach when analyzing these core empirical questions.

Автор: Loseke, Donileen R.
Название: Methodological Thinking: Basic Principles of Social Research Design
ISBN: 1506304710 ISBN-13(EAN): 9781506304717
Издательство: Sage Publications
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Цена: 63360.00 T
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Описание: With a new discussion on the philosophy of science and an expanded focus on research ethics and sampling, this second edition continues to give readers an interdisciplinary account of the logic of social science research

Автор: Dunne, Mairead
Название: Becoming a researcher: a research companion for the social sciences
ISBN: 0335213944 ISBN-13(EAN): 9780335213948
Издательство: McGraw-Hill
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Цена: 35450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This innovative book combines what most books separate: research as practical activity and research as intellectual engagement. It clarifies and makes explicit the methodological issues that underlie the journey from initial research idea to the finished report and beyond.