Political Marketing and Management in the 2020 New Zealand General Election, Elder Edward, Lees-Marshment Jennifer
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Нет в наличии. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Pierre-Yves Donze Название: Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980-2020 ISBN: 1350335789 ISBN-13(EAN): 9781350335783 Издательство: Bloomsbury Academic Рейтинг: Цена: 23220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.
How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Автор: Levine Stephen Название: Stardust & Substance: The New Zealand General Election of 2017 ISBN: 177656197X ISBN-13(EAN): 9781776561971 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 30490.00 T Наличие на складе: Невозможна поставка. Описание: Stardust and Substance captures some of the magic of Jacinda Ardern's extraordinary seven-and-a-half weeks' campaign, defeating a National government in power for nine years.
The story of her sensational achievement – with "relentless positivity" and a "Let's do this" attitude – is told in this book by multiple authors, including Jacinda Ardern herself; her coalition partners, Winston Peters and James Shaw; and, looking back at the 2017 race, by her adversary in the campaign, former prime minister Bill English.
The book portrays how a remarkable election looked: to overseas observers in the U.S., Australia, Europe, Britain and Japan, attempting to understand "Jacindamania" to 14 of New Zealand's top cartoonists. To academic commentators, journalists and a TV news programme's producer.
Stardust and Substance tells the story of how the election was won, and a government formed, its chapters highlighting: The televised debates and Jacinda Ardern's inspirational example for New Zealand's young women; UMR's survey findings about leadership, issues and "word clouds". The post-election negotiations with Winston Peters. The role of political scandals. The campaign and election in the Maori seats. The 2017 election and New Zealand's Pacific communities. Four campaigns, four candidates – Julie Anne Genter (Greens); Chris Hipkins (Labour); Mark Mitchell (National); Fletcher Tabuteau (New Zealand First).
Stardust and Substance also farewells the Key-English government, examining its legacy with regard to some key issues: New Zealand's flag; the economy, housing, the environment, immigration, foreign policy and security. Stardust and Substance is the latest title in a VUP series of New Zealand election studies allowing New Zealanders today and in 20, 50 and 100 years time the opportunity to "think about what happened and why" (John Key) at the country's general elections.
Book 1- Social Media Marketing Do you dream of becoming an influencer of millions around the world? Are you looking for new ways for your business to reach its customers? Social media marketing is something that more and more businesses are turning to, in the sure knowledge that they have a reach unlike any other medium available. Any business can benefit from this explosion of opportunity and all that is required is a little knowledge of how it can work for you. In this book, Social Media Marketing 2019, you will discover the secret strategies that will promote your business to these millions, with advice and tips on:
Choosing the social media platforms best suited to you Getting started with LinkedIn Facebook basics Preparing for Twitter marketing How to be found on Instagram YouTube and what you can do with it And much more...
As digital marketing continues to evolve at a rapid pace, it is imperative that you and your business learn how to keep up. By reading Social Media Marketing 2019, you will be able to do just that and stay one step ahead of the competition at the same time.
Get a copy today and make sure you are ready to keep your business at the top of its game Book 2 Personal Branding Many people would like to further their career, create a successful blog, work as a personality on YouTube, and so much more. But all of this is going to take some time and some effort, and many will five up before they even start. But creating a good personal brand will be able to help you reach your goals in no time at all, you just need to know the right steps to use to get started. This guidebook is going to take some time to explore how you can make your own personal brand as well. If you are willing to take your time, and really explore all that there is with creating this kind of brand, you will be amazed at the results that you can get as well Whether you want to increase your chances of getting a job, you want to start your own career, or you are looking to become a type of celebrity with enough work, you will find that personal branding is going to help you get there. Some of the topics that we are going to explore when it comes to personal branding will include: - - The basics of having your own personal brand - How you can have the right mentality to help you start your own personal brand. - The tools that you need to build up your own personal brand. - The steps that you need to take to get started. - Remembering the importance of being yourself. - How to choose your audience to get the best return on your time. - The importance of using a mentor during this time. - Why you should consider having a good team behind you, to ensure you get started on the right track. - How to create a brand on Facebook, YouTube, Instagram, and Twitter. - How you can grow your personal brand over time.
Creating a personal brand is going to be similar to what you would see when working on a brand for a company or for a product. It is going to take some time, and it won't happen overnight. But with the right mindset, and some hard work, you will be able to see some amazing results with your personal brand today.
Автор: Bixley Jaimason Название: Social Media Marketing 2020: The Ultimate Guide to Boosting Your Business Through Social Media Marketing Efforts ISBN: 1950766276 ISBN-13(EAN): 9781950766277 Издательство: Неизвестно Рейтинг: Цена: 22960.00 T Наличие на складе: Невозможна поставка. Описание: Are you an entrepreneur that wants to use social media marketing to get the word out about your business online? You need an overview of what`s out there so that you don`t misstep in 2020. Social media changes every other day. It`s hard enough running a business without having to wonder what to do on your social platforms constantly.
Introducing The Must Know Strategies and Tips You Need for Social Media Marketing in 2020
Ever feel like you're wasting your time attempting to grow all of your Social Media accounts, and running marketing campaigns on them that just never work? (Not to mention all of the failed ads to add to that )
In Social Media Marketing 2020, you'll discover EXACTLY how to properly market you or your business on Social Media to not only grow a HUGE Social Media following, but CONVERT these followers into paying customers that come back again and again. When you actually know the secret tips and strategies to utilize Social Media producing profitable marketing campaigns becomes a breeze.
Not only that, but instead of sitting there scratching your head wondering what to do to finally run successful SMM (Social Media Marketing) campaigns, you'll have easy to follow tips and strategies (That ACTUALLY work in 2020) that you can use on all of the major platforms.
Let me ask you would you rather be the super niche account with 5000 LOYAL and PAYING followers that are begging to buy of more of this accounts products or services, or the account with 100,000 Followers that don't really care for what the account is selling. I know what one I'd choose.
We will show you how to actually WIN at Social Media and make it work wonders for you and your business.
Here's just a slither of what you'll discover inside...
The MUST KNOW Strategies to Succeed on Social Media in 2020 (Even a Lot of 2019 Strategies Won't Work Anymore )
How to Make Your Content STAND OUT From The Crowd and Build Your Tribe of Raving Fans
Why You Simply Are NOT Posting Enough Content Even if You've Posted 5+ Times in The Last 24 Hours
The Controversial Truth About Where Marketing is Heading in 2020 And Beyond (Don't Be Left in The Dark Ages )
How to 10x Your Engagement on Facebook, Instagram, YouTube and Twitter AND Create Loyal Followers in The Process
How to Make Your Social Media Like a Machine That Prints Money for You
The 3 BEST Ways to Monetize Your Social Media Accounts WITHOUT Selling Your Soul To The Devil (We All Know an Influencer That Has...)
7 Completely FREE Ways You Can Gain 100s, Potentially 1000s, of Instagram and Facebook Followers Rapidly
What Social Media 'Gurus' Know About Posting Times That You Don't (Literally The EASIEST Way to Increase Your Exposure)
7 Simple, Yet Wildly Effective, Tips For Rapidly Growing Your Instagram Following (And Turn These Followers Into $$$)
4 Essential Ad Strategies You Need to Know for Your 2020 Marketing Campaigns
3 Secrets (Used by Top Social Media Marketers) Which Will Have Your Ads Converting Like CRAZY
And that is barely even scratching the surface
Unfortunately SMM strategies that might of worked back in 2018, or even in 2019 just WON'T work in 2020, Social Media is one of, if not the, fastest evolving marketplaces in the world, and if you don't evolve at the same pace you'll be left behind.
What you need is UPDATED and WORKING strategies and tips, optimised for every single platform so you can rake in the followers, and then convert these into loyal, paying customers.
So, if you want to rapidly explode your Social Media followings, build your tribe of followers and (finally) run successful marketing campaigns on Social Media in 2020 then scroll up and click "Add to Cart."
Автор: Levy Christopher Allan Название: Instagram Marketing for Business 2020 & Youtube: Beginners Mastery Secrets on How Algorithms Work to Become Influencer & YouTuber-preneur with a Vastl ISBN: 1801119155 ISBN-13(EAN): 9781801119153 Издательство: Неизвестно Рейтинг: Цена: 38580.00 T Наличие на складе: Нет в наличии. Описание: Do you want to learn how to smartly take advantage of the first most powerful Social Commerce in history and of the most loved social network for the video stream in the world to increase disproportionately your brand awareness, leveraging the fruitful secrets of the Instagram and YouTube algorithm for the highest possible SEO positioning? If yes, then keep reading...
We are completely immersed in the era of video streaming, so why further procrastinate the transition to making educational videos, instead of any other format, for your business?
Are you convinced that you can make a massive level up to your business or that you can build a solid foundation for your brand simply by continuing to write posts on Facebook or articles on your blog? The truth is that, at some point in your entrepreneurial journey, it becomes a necessity to create a strong presence with videos also on Instagram and YouTube. Indeed, it can be an even more strategic and intelligent move to START from these two social networks, precisely because they are the two ones perfectly in line with the times that are running.
If you want to generate more potential customers on social media, you must know in advance where their attention is most focused And this is only the first step. The second one is to know how to strategically direct their attention towards you eliminating competition. And to fully pursue this goal, you must rely on the very precious information contained in this book.
This book covers the following topics:
PART ONE: INSTAGRAM MARKETING FOR BUSINESS 2020
You must follow these rules for preparing your profile to instantly generate more potential buyers and less timewasters
14 SEO secrets to grow vertically up your brand awareness from 2020 onwards
The power of Instagram stories
The most profitable 2-steps lead generation strategy of all time
Instagram algorithm secrets and how to make use of ads and live for your business
PART TWO: YOUTUBE MARKETING FOR BUSINESS 2020
Step-by-step guide to perfectly set up your channel
6 fake beliefs about the YouTube SEO and the 6 biggest fatal mistakes that can kill your channel
Ultimate strategies for keywords, titles, subtitles, tags, hashtags, thumbnails, descriptions, end screens, and much more
9 secrets on how to reach big numbers if you already are an established creator on YouTube
The most effective tool for the SEO conquest widely explained
...And so much more
But how much do you have to invest in advertising on Instagram and YouTube to generate a continuous flux of potential targeted customers towards your brand? Basically, the more you invest the more visibility you gain, but it is also true that there are people who earn a lot even without investing a penny. They know the game's rules.
Here is the excellent news: you can find these exact game's rules inside this book, so SCROLL UP AND CLICK THE "BUY NOW" BUTTON to discover them all and start building your massive following
Автор: Lees-Marshment Название: Political Marketing and Management in the 2017 New Zealand Election ISBN: 3319942972 ISBN-13(EAN): 9783319942971 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.
Автор: Baumgartner, Jody C Название: Political Marketing and the Election of 2020 ISBN: 1032434716 ISBN-13(EAN): 9781032434711 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Название: Political marketing and the 2015 uk general election ISBN: 1137584394 ISBN-13(EAN): 9781137584397 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).
Автор: Jamie Gillies Название: Political Marketing in the 2016 U.S. Presidential Election ISBN: 3319593447 ISBN-13(EAN): 9783319593449 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.
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