Social media, political marketing and the 2016 u.s. election, 

Автор: Jamie Gillies
Название: Political Marketing in the 2016 U.S. Presidential Election
ISBN: 3319866028 ISBN-13(EAN): 9783319866024
Издательство: Springer
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Цена: 51230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.

Автор: Jamie Gillies
Название: Political Marketing in the 2016 U.S. Presidential Election
ISBN: 3319593447 ISBN-13(EAN): 9783319593449
Издательство: Springer
Рейтинг:
Цена: 51230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.

Название: Political marketing and the 2015 uk general election
ISBN: 1137584394 ISBN-13(EAN): 9781137584397
Издательство: Springer
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Цена: 46570.00 T
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Описание: Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).

Автор: Sanghvi
Название: Gender and Political Marketing in the United States and the 2016 Presidential Election
ISBN: 1137601701 ISBN-13(EAN): 9781137601704
Издательство: Springer
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Цена: 51230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on the unique challenges women in politics face in the United States based on their gender. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns.

Автор: Minita Sanghvi
Название: Gender and Political Marketing in the United States and the 2016 Presidential Election
ISBN: 3030130711 ISBN-13(EAN): 9783030130718
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media.

Название: Malaysia`s 14th General Election and UMNO`s Fall
ISBN: 0367362422 ISBN-13(EAN): 9780367362423
Издательство: Taylor&Francis
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Цена: 44910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: El paquete Courseware consiste de dos publicaciones , VeriSM - Fundamentos Courseware y Fundamentos guia de estudio.Este material de entrenamiento cubre el plan de estudios para la calificacion VeriSM fundamentos. El entrenamiento puede ser entregado durante dos dias. Este Courseware esta acreditado para preparar al estudiante para la certificacion VeriSM. VeriSM Fundamentos consiste de dos partes: VeriSM Essentials y VeriSM Plus, cada uno cubriendo un dia de entrenamiento.Los estudiantes que ya tienen un certificado en Gestion de Servicios (TI) pueden beneficiarse del conocimiento que ya tienen. Son el publico objetivo para el entrenamiento VeriSM Plus unicamente. Cuando aprueben el examen VeriSM Plus, recibiran el certificado de VeriSM fundamentos. Proveedores de entrenamiento que quieran ofrecer un dia de capacitacion sobre principios de gestion de servicios podrian decidir ofrecer unicamente el entrenamiento de VeriSM Essentials. Los estudiantes que aprueben el examen VeriSM Essentials, recibiran el certificado de VeriSM Essentials. Si posteriormente ellos aprueban el examen VeriSM plus, recibiran automaticamente el certificado VeriSM Fundamentos.El courseware cubre los siguientes temas:¢ La organizacion del servicio (Essentials)¢ Cultura del servicio (Essentials)¢ Personas y cultura organizacional (Essentials)¢ El modelo VeriSM (Ambas)¢ Practicas progresivas (Plus)¢ Tecnologias innovadoras (Plus)VeriSM es un enfoque holistico y orientado a la empresa, que le ayuda a comprender el creciente panorama de las mejores practicas y como integrarlas para ofrecer valor al consumidor.Esto es una evolucion en el pensamiento de la Gestion de Servicios y ofrece un enfoque actualizado, incluyendo las ultimas practicas y desarrollos tecnologicos, para ayudar a las organizaciones a transformar su negocio en la nueva realidad de la era digital.VeriSM es un enfoque de Gestion de Servicios que esta Dirigido por el valor, Evolutivo, Responsivo (Adaptado) e Integrado VeriSM es una marca registrada y propiedad del IFDC, la Fundacion Internacional de Habilidades Digitales

Автор: Baumgartner, Jody C
Название: Political Marketing and the Election of 2020
ISBN: 1032434716 ISBN-13(EAN): 9781032434711
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Lees-Marshment
Название: Political Marketing and Management in the 2017 New Zealand Election
ISBN: 3319942972 ISBN-13(EAN): 9783319942971
Издательство: Springer
Рейтинг:
Цена: 51230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.

Автор: Schafferer, Christian
Название: Election Campaigning in East and Southeast Asia
ISBN: 075464393X ISBN-13(EAN): 9780754643937
Издательство: Taylor&Francis
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Цена: 153120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Elder Edward, Lees-Marshment Jennifer
Название: Political Marketing and Management in the 2020 New Zealand General Election
ISBN: 3030773329 ISBN-13(EAN): 9783030773328
Издательство: Springer
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Цена: 55890.00 T
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Описание: This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand`s general elections.

Автор: Jamie Gillies; Vincent Raynauld; Andr? Turcotte
Название: Political Marketing in the 2019 Canadian Federal Election
ISBN: 3030502805 ISBN-13(EAN): 9783030502805
Издательство: Springer
Рейтинг:
Цена: 46570.00 T
Наличие на складе: Поставка под заказ.

Автор: Sabato Larry, Kondik Kyle, Skelley Geoffrey
Название: Trumped: The 2016 Election That Broke All the Rules
ISBN: 1442279397 ISBN-13(EAN): 9781442279391
Издательство: Rowman & Littlefield Publishers
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Цена: 42240.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Larry Sabato, one of the leading experts in American politics, brings together respected journalists and academics from across the political spectrum to examine every facet of the 2016 election, and what its development and outcome will mean for the nation moving forward.