Digital Entrepreneurship, Vincenzo Morabito

Название: Academic Entrepreneurship: How to Bring Your Scientific Discovery to a Successful Commercial Product / Marcolongo, СОЕДИНЕННОЕ КОРОЛЕВСТВО, 2017 г. ISBN 9781118859087
ISBN: 1118859081 ISBN-13(EAN): 9781118859087
Издательство: Wiley
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Цена: 54860.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The pathway to bringing laboratory discoveries to market is poorly understood and generally new to many academics. This book serves as an easy-to-read roadmap for translating technology to a product launch – guiding university faculty and graduate students on launching a start-up company.•    Addresses a growing trend of academic faculty commercializing their discoveries, especially those supported by the National Science Foundation and National Institutes of Health•    Offers faculty a pathway and easy-to-follow steps towards determining whether their discovery / idea / technology is viable from a business perspective, as well as how to execute the necessary steps to create and launch a start-up company•    Has a light-hearted and accessible style of a step-by-step guide to help graduate students, post-docs, and faculty learn how to go about spinning out their research from the lab•    Includes interviews by faculty in the disciplines of materials science, pharmaceuticals, medical devices, information technology, energy, and mechanical devices – offering tips and discussing potential pitfalls to be avoided

Автор: Hosu Ioan, Iancu Ioana
Название: Digital Entrepreneurship and Global Innovation
ISBN: 1522509534 ISBN-13(EAN): 9781522509530
Издательство: Mare Nostrum (Eurospan)
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Цена: 189420.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Succeeding in the modern business world is a multi-faceted endeavor that involves numerous parts. By implementing effective strategies, companies can strive toward achieving a competitive advantage.Digital Entrepreneurship and Global Innovation is a pivotal reference source for the latest academic material on strategic entrepreneurship initiatives to facilitate organizational growth and success, focusing on the role of digital technologies in business environments. Highlighting theoretical frameworks, industry perspectives, and emerging methodologies, this book is ideally designed for professionals, practitioners, upper-level students, and researchers involved in the field of entrepreneurship.

Автор: CARVAULHO & ISIAS
Название: Handbook of research on entrepreneurship and marketing for global reach in the digital economy /
ISBN: 1522563075 ISBN-13(EAN): 9781522563075
Издательство: Mare Nostrum (Eurospan)
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Цена: 382270.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world.The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Автор: Whittington Richard
Название: Digital Innovation and Entrepreneurship
ISBN: 1108454941 ISBN-13(EAN): 9781108454940
Издательство: Cambridge Academ
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Цена: 45410.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This objective-focused textbook provides a comprehensive and practical grounding in business design and entrepreneurship in the digital economy. For students looking to leverage their STEM expertise into an innovative business, this textbook uses a variety of chapter features and online material to create a blueprint for any new business venture.

Автор: Mehdi Khosrow-Pour
Название: Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
ISBN: 1522577661 ISBN-13(EAN): 9781522577669
Издательство: Mare Nostrum (Eurospan)
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Цена: 305850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback.Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Автор: Kuratko, Donald (The Kelley School of Business, Indiana University - Bloomington)
Название: Entrepreneurship: theory, process, practice.
ISBN: 1305576241 ISBN-13(EAN): 9781305576247
Издательство: Cengage Learning
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Цена: 77430.00 T
Наличие на складе: Невозможна поставка.
Описание: Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 10e Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. It incorporates up-to-the-minute information about trending topics such as The Lean Startup methodology and design innovation. The accompanying MindTap Learning Suite challenges you to apply what you've learned as you complete a unique set of activities designed to help you sharpen your entrepreneurial skills. You'll tackle activities that challenge you to experience the world of new venture creation or corporate innovation first hand. This book will be your guide to understanding the entrepreneurial challenges of tomorrow, and MindTap will teach you the necessary skills to become a leader in the industry.

Автор: Read Stuart
Название: Effectual Entrepreneurship
ISBN: 1138923788 ISBN-13(EAN): 9781138923782
Издательство: Taylor&Francis
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Цена: 63280.00 T
Наличие на складе: Поставка под заказ.
Описание: Whether you`re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don`t wait. Open this updated bestseller. Inside you`ll find everything you need. With refreshed case studies and improved features, the text also benefits from new material on topics such as forecasting, error analysis and social media.

Автор: Ng
Название: Creating New Markets in the Digital Economy
ISBN: 1107627427 ISBN-13(EAN): 9781107627420
Издательство: Cambridge Academ
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Цена: 36960.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.

Автор: Tullman Howard A.
Название: Growing a Startup in the Digital Age: You Get What You Work For, Not What You Wish for
ISBN: 161984981X ISBN-13(EAN): 9781619849815
Издательство: Gazelle Book Services
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Цена: 22870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Howard Tullman has successfully founded more than a dozen high-tech businesses in his fifty year career and created over $1 billion in investor value as well as thousands of new jobs. This book gives solid advice on growing your startup. It is a collection of Tullmans straight forward, plain-spoken principles which are crucial to the successful growth and expansion of a new start-up today in almost any technology-driven marketplace.

Автор: Ng
Название: Creating New Markets in the Digital Economy
ISBN: 1107049350 ISBN-13(EAN): 9781107049352
Издательство: Cambridge Academ
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Цена: 93990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.

Название: International business in the information and digital age
ISBN: 178756326X ISBN-13(EAN): 9781787563261
Издательство: Emerald
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Цена: 139570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insight from the International Business discipline on prevailing trends in business model evolution. It also discusses critical issues of regulation in the new information and digital space.

Автор: Allen
Название: Digital Entrepreneurship
ISBN: 1138583693 ISBN-13(EAN): 9781138583696
Издательство: Taylor&Francis
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Цена: 47970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Jonathan P. Allen is a Professor at the School of Management, University of San Francisco, USA.