Название: Academic Entrepreneurship: How to Bring Your Scientific Discovery to a Successful Commercial Product / Marcolongo, СОЕДИНЕННОЕ КОРОЛЕВСТВО, 2017 г. ISBN 9781118859087 ISBN: 1118859081 ISBN-13(EAN): 9781118859087 Издательство: Wiley Рейтинг: Цена: 54860.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The pathway to bringing laboratory discoveries to market is poorly understood and generally new to many academics. This book serves as an easy-to-read roadmap for translating technology to a product launch – guiding university faculty and graduate students on launching a start-up company.• Addresses a growing trend of academic faculty commercializing their discoveries, especially those supported by the National Science Foundation and National Institutes of Health• Offers faculty a pathway and easy-to-follow steps towards determining whether their discovery / idea / technology is viable from a business perspective, as well as how to execute the necessary steps to create and launch a start-up company• Has a light-hearted and accessible style of a step-by-step guide to help graduate students, post-docs, and faculty learn how to go about spinning out their research from the lab• Includes interviews by faculty in the disciplines of materials science, pharmaceuticals, medical devices, information technology, energy, and mechanical devices – offering tips and discussing potential pitfalls to be avoided
Автор: Hosu Ioan, Iancu Ioana Название: Digital Entrepreneurship and Global Innovation ISBN: 1522509534 ISBN-13(EAN): 9781522509530 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 189420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Succeeding in the modern business world is a multi-faceted endeavor that involves numerous parts. By implementing effective strategies, companies can strive toward achieving a competitive advantage.Digital Entrepreneurship and Global Innovation is a pivotal reference source for the latest academic material on strategic entrepreneurship initiatives to facilitate organizational growth and success, focusing on the role of digital technologies in business environments. Highlighting theoretical frameworks, industry perspectives, and emerging methodologies, this book is ideally designed for professionals, practitioners, upper-level students, and researchers involved in the field of entrepreneurship.
Автор: Whittington Richard Название: Digital Innovation and Entrepreneurship ISBN: 1108454941 ISBN-13(EAN): 9781108454940 Издательство: Cambridge Academ Рейтинг: Цена: 45410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This objective-focused textbook provides a comprehensive and practical grounding in business design and entrepreneurship in the digital economy. For students looking to leverage their STEM expertise into an innovative business, this textbook uses a variety of chapter features and online material to create a blueprint for any new business venture.
Автор: Dick Whittington Название: Digital Innovation and Entrepreneurship ISBN: 1108470505 ISBN-13(EAN): 9781108470506 Издательство: Cambridge Academ Рейтинг: Цена: 82370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This objective-focused textbook provides a comprehensive and practical grounding in business design and entrepreneurship in the digital economy. For students looking to leverage their STEM expertise into an innovative business, this textbook uses a variety of chapter features and online material to create a blueprint for any new business venture.
Автор: Mehdi Khosrow-Pour Название: Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship ISBN: 1522577661 ISBN-13(EAN): 9781522577669 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 305850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback.Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
The entrepreneurial workspace is an exciting place to be. The start-up spirit shows no sign of waning and throughout the world, 70 new firms, of every type, are registered every hour. It's a thrilling time to branch out on your own.
No-nonsense Entrepreneurship is your guide to turning a brilliant idea into a tremendous commercial success. Written by fintech entrepreneur and founder of the award-winning Starling Bank, Anne Boden, this book will transform the way that business owners tackle the day-to-day running of their companies. No-nonsense Entrepreneurship provides start-up reassurance from a fellow business owner. It will revolutionize the fortunes of your company and introduces tried and tested digital solutions that will resolve all sorts of business, productivity, finance, management and customer difficulties that you may encounter. Anne Boden takes the hard work out of running your company, to leave you to do what you do best: grow your business.
Автор: Wing-Fai Leung Название: Digital Entrepreneurship, Gender and Intersectionality ISBN: 3319975226 ISBN-13(EAN): 9783319975221 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book details qualitative research focusing on Internet startups, digital entrepreneurship, race and sex discrimination, and the sharing economy. Addressing the intersections between issues of gender, age, ethnicity and class, the author interviews startup founders, including many husband and wife teams, in order to understand the working and private lives of digital entrepreneurs in and from Taiwan who utilise Internet and mobile technologies, against a backdrop of the country’s political, social and economic history. It investigates contemporary debates about entrepreneurship as they are experienced by new generations of start-uppers who challenge existing social and cultural norms by becoming creative workers and embracing the precarity that exists in the volatile digital economy.
Автор: Kuratko, Donald (The Kelley School of Business, Indiana University - Bloomington) Название: Entrepreneurship: theory, process, practice. ISBN: 1305576241 ISBN-13(EAN): 9781305576247 Издательство: Cengage Learning Рейтинг: Цена: 77430.00 T Наличие на складе: Невозможна поставка. Описание: Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 10e Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. It incorporates up-to-the-minute information about trending topics such as The Lean Startup methodology and design innovation. The accompanying MindTap Learning Suite challenges you to apply what you've learned as you complete a unique set of activities designed to help you sharpen your entrepreneurial skills. You'll tackle activities that challenge you to experience the world of new venture creation or corporate innovation first hand. This book will be your guide to understanding the entrepreneurial challenges of tomorrow, and MindTap will teach you the necessary skills to become a leader in the industry.
Автор: Read Stuart Название: Effectual Entrepreneurship ISBN: 1138923788 ISBN-13(EAN): 9781138923782 Издательство: Taylor&Francis Рейтинг: Цена: 63280.00 T Наличие на складе: Поставка под заказ. Описание: Whether you`re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don`t wait. Open this updated bestseller. Inside you`ll find everything you need. With refreshed case studies and improved features, the text also benefits from new material on topics such as forecasting, error analysis and social media.
Автор: Ng Название: Creating New Markets in the Digital Economy ISBN: 1107627427 ISBN-13(EAN): 9781107627420 Издательство: Cambridge Academ Рейтинг: Цена: 36960.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.
Автор: Tullman Howard A. Название: Growing a Startup in the Digital Age: You Get What You Work For, Not What You Wish for ISBN: 161984981X ISBN-13(EAN): 9781619849815 Издательство: Gazelle Book Services Рейтинг: Цена: 22870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Howard Tullman has successfully founded more than a dozen high-tech businesses in his fifty year career and created over $1 billion in investor value as well as thousands of new jobs. This book gives solid advice on growing your startup. It is a collection of Tullmans straight forward, plain-spoken principles which are crucial to the successful growth and expansion of a new start-up today in almost any technology-driven marketplace.
Автор: Ng Название: Creating New Markets in the Digital Economy ISBN: 1107049350 ISBN-13(EAN): 9781107049352 Издательство: Cambridge Academ Рейтинг: Цена: 93990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.
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