Автор: Fullan Michael Название: Nuance: Why Some Leaders Succeed and Others Fail ISBN: 1544309929 ISBN-13(EAN): 9781544309927 Издательство: Sage Publications Рейтинг: Цена: 25330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Michael Fullan returns with an eminently readable, compelling and practical guide on the three habits of nuance: joint determination, adaptability, and culture-based accountability.
Автор: Jones Название: Best fit lines and curves, and some mathe-magical transformations ISBN: 1138065005 ISBN-13(EAN): 9781138065000 Издательство: Taylor&Francis Рейтинг: Цена: 76550.00 T Наличие на складе: Нет в наличии. Описание: The text considers Simple Linear Regression and ask what is it doing? how good is it? how accurate is it? and how can we use it to create estimates? The book considers all this and looks at how you can exploit this transformability and use the capability of Simple Linear Regression.
Автор: Lewis, W. Arthur Название: Overhead Costs ISBN: 0415606977 ISBN-13(EAN): 9780415606974 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Нет в наличии.
Автор: Kossovsky, Dr. Nir Greenberg, Michael D. Brandegee, Robert C. Название: Reputation, stock price, and you ISBN: 1430248904 ISBN-13(EAN): 9781430248903 Издательство: Springer Рейтинг: Цена: 32600.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "All of our working lives we have heard the mantra, 'a reputation lost is never regained.' Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky's book a wonderful read through reputations won, lost and regained over the last 20 years. This is the first book which goes beyond platitudes to explain how to spot value-destroying reputation risk and how to manage it or live with its consequences. Couldn't be more timely."
--Tom Skwarek, Managing Director-Structuring and Solutions Group, Unicredit Bank AG; previously Managing Director-Corporate Strategic Solutions, Swiss Re.
"There are fiduciary reasons why corporate directors would benefit from reading this book. There is also a personal benefit. The collapse of a company's reputation can stain the personal reputation of its directors."
--George Miles, Member of the Board of Directors, AIG, EQT, Harley Davidson, HFF, and Wesco.
"Nir Kossovsky has written a gripping tale, first educating the reader by distinguishing between corporate branding and reputation, then alarming us with case histories of mismanagement of corporate reputational crises, and finally reassuring all with a unique solution, i.e., insuring against the risk of reputational loss."
--John H. Bennett, Partner, Global Brand Positioning, previously Chief Marketing Officer, Visa, Inc.
"While directors know reputation is important, it often is treated as a vague 'good' until something bad happens. Nir Kossovsky does a great job, with many examples, of connecting reputation to stock price and to behaviors, before and after crises. If you are a director, a senior manager, or a regulator, you should read this book and remember the lessons it offers. There is no office which will restore reputation, but careful planning and quick response, as Nir points out, can make a big difference."
--Herbert S. Winokur, Jr., former chairman on Enron's Board Finance Committee and a director of many for-profits and non-profits
A company that takes a hit to its reputation--BP after the Gulf oil spill, Barclays after fiddling LIBOR, News Corp after the phone hacking scandal--enters a world of grief: market value falls along with employee morale, regulatory scrutiny increases, and customers defect and boycott. Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others shows how a company's reputation is created and how reputational value impacts corporate P&L and the personal finances of its many stakeholders. Better yet, it shows what you can do to profit from, increase, protect, monitor, evaluate, restore, and even insure reputational value.
If your job, bonus, options, salary, or investments depend on the stock price of a public company--or on the sales, profitability, or value of a private company--you need to read this book to understand the concrete steps you can take to improve your firm's reputation, reduce risks to its finances and industry standing, and reap the highest reputational dividends. Using dozens of case studies, Reputation, Stock Price, and You
Explains how stakeholders, and their expectations, both shape and are shaped by a company's reputation
Describes how reputations for ethics, innovation, good governance, quality, safety, sustainability, and security are created and lost
Explains why both corporate and individual stakeholder behavior affect reputational value
Shows how you can influence the expectations and behaviors of stakeholders, which in turn can improve corporate finances, reduce operational risk, and increase stock price or market value
Provides sensitive tools for tracking and predicting stock price as a function of reputational value metrics
The majority of directors at U.S. public companies now co
Автор: Lewis, W. Arthur Название: Overhead Costs ISBN: 0415313007 ISBN-13(EAN): 9780415313001 Издательство: Taylor&Francis Рейтинг: Цена: 331760.00 T Наличие на складе: Нет в наличии.
Автор: Jessop Alan Название: Statsnotes: Some Statistics For Management Problems ISBN: 9814696676 ISBN-13(EAN): 9789814696678 Издательство: World Scientific Publishing Рейтинг: Цена: 95040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Managers need access to some statistical advice from time to time to help in solving business problems.
Автор: David Feinleib Название: Bricks to Clicks ISBN: 1484228049 ISBN-13(EAN): 9781484228043 Издательство: Springer Рейтинг: Цена: 23280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today's most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution. What You'll Learn Learn the best practices in e-commerce of the world's leading brands and how to:
Make the transition from selling in-store to selling (and winning) online
Conduct online brand audits to pinpoint opportunities for improvement
Increase brand equity through high-quality content
Maximize onine sales by understanding the key metrics you need to measure and optimize
Who This Book Is For Brand managers, shopper marketing professionals, e-commerce managers, and sales professionals at brands and manufacturers; buyers, category managers, and merchants at retailers; and agency and search engine marketing professionals looking to develop expertise in e-commerce so they can expand the work they do with their brand and retailer clients
Автор: Farnham Название: Staff Participation and Public Management Reform ISBN: 1403935068 ISBN-13(EAN): 9781403935069 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume examines the role of civil servants and their trade unions in the processes of administrative reform and modernization of public services. Farnham (U. of Portsmouth) and co-editors begin with an overview of public management reform and its economic, social, cultural, and legal contexts. Next, a dozen contributions from academics and
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