David Feinleib Bricks to Clicks 9781484228043

Варианты приобретения

Цена: 23280.00T
Кол-во:
Наличие: Поставка под заказ. Есть в наличии на складе поставщика.
Склад Америка: 136 шт.
При оформлении заказа до: 2025-09-29
Ориентировочная дата поставки: начало Ноября
При условии наличия книги у поставщика.

Добавить в корзину

в Мои желания

Автор: David Feinleib
Название: Bricks to Clicks
ISBN: 9781484228043
Издательство: Springer
Классификация:

Управление продажами и маркетингом

Связи с общественностью

ISBN-10: 1484228049
Обложка/Формат: Paperback
Страницы: 156
Вес: 0.25 кг.
Дата издания: 22.05.2017
Язык: English
Издание: 1st ed.
Иллюстрации: 21 illustrations, color; xiv, 156 p. 21 illus. in color.
Размер: 156 x 236 x 18
Читательская аудитория: Professional & vocational
Основная тема: Business and Management
Подзаголовок: Why Some Brands Will Thrive in E-Commerce and Others Won't
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: Learn how to sell online. Real-world case studies and market insights from the worlds largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.
Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing todays most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution.
What Youll Learn
Learn the best practices in e-commerce of the worlds leading brands and how to:

Make the transition from selling in-store to selling (and winning) online
Conduct online brand audits to pinpoint opportunities for improvement
Increase brand equity through high-quality content
Maximize onine sales by understanding the key metrics you need to measure and optimize

Who This Book Is For
Brand managers, shopper marketing professionals, e-commerce managers, and sales professionals at brands and manufacturers; buyers, category managers, and merchants at retailers; and agency and search engine marketing professionals looking to develop expertise in e-commerce so they can expand the work they do with their brand and retailer clients

Bricks to Clicks, David Feinleib