Social Media and Mobile Marketing Strategy, Priluck Randi
Автор: Rumelt, Richard Название: Good strategy/bad strategy ISBN: 1781251541 ISBN-13(EAN): 9781781251546 Издательство: Profile Рейтинг: Цена: 10550.00 T Наличие на складе: Невозможна поставка. Описание: Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them.
His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.
Автор: Freedman Sir Lawrence, Freedman Lawrence Название: Strategy: A History ISBN: 0190229233 ISBN-13(EAN): 9780190229238 Издательство: Oxford Academ Рейтинг: Цена: 22170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: One of the world`s leading authorities on war and international politics synthesizes the vast history of strategy`s evolution in this consistently engaging and surprising account of how it came to pervade every aspect of life.
Автор: Lefevre Heather Название: Brain Surfing: The Top Marketing Strategy Minds in the World ISBN: 0996854606 ISBN-13(EAN): 9780996854603 Издательство: Неизвестно Цена: 18350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book shows that while globalization is a dominant force in society, and though news can be instantaneously broadcast internationally, there is relatively little commonality throughout the world in the depiction of events occurring in other countries. The research gathered here is based on a quantitative content analysis of over 17,000 news items and analysis of over 10,000 survey respondents.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
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The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Fox Название: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated ISBN: 1118231937 ISBN-13(EAN): 9781118231937 Издательство: Wiley Рейтинг: Цена: 16890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.
Автор: Orville Walker, John Mullins Название: Marketing Strategy: A Decision-Focused Approach ISBN: 1259010902 ISBN-13(EAN): 9781259010903 Издательство: McGraw-Hill Рейтинг: Цена: 65190.00 T Наличие на складе: Поставка под заказ. Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
Автор: Blokdyk Gerardus Название: Mobile Marketing Strategy A Complete Guide - 2019 Edition ISBN: 0655835164 ISBN-13(EAN): 9780655835165 Издательство: Неизвестно Рейтинг: Цена: 122770.00 T Наличие на складе: Невозможна поставка. Описание:
How do you set mobile marketing strategy stretch targets and how do you get people to not only participate in setting these stretch targets but also that they strive to achieve these? Are you measuring, monitoring and predicting mobile marketing strategy activities to optimize operations and profitability, and enhancing outcomes? Where do ideas that reach policy makers and planners as proposals for mobile marketing strategy strengthening and reform actually originate? Do you have a mobile marketing strategy success story or case study ready to tell and share? How do you measure efficient delivery of mobile marketing strategy services?
This powerful Mobile Marketing Strategy self-assessment will make you the reliable Mobile Marketing Strategy domain auditor by revealing just what you need to know to be fluent and ready for any Mobile Marketing Strategy challenge.
How do I reduce the effort in the Mobile Marketing Strategy work to be done to get problems solved? How can I ensure that plans of action include every Mobile Marketing Strategy task and that every Mobile Marketing Strategy outcome is in place? How will I save time investigating strategic and tactical options and ensuring Mobile Marketing Strategy costs are low? How can I deliver tailored Mobile Marketing Strategy advice instantly with structured going-forward plans?
There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Mobile Marketing Strategy essentials are covered, from every angle: the Mobile Marketing Strategy self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Mobile Marketing Strategy outcomes are achieved.
Contains extensive criteria grounded in past and current successful projects and activities by experienced Mobile Marketing Strategy practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Mobile Marketing Strategy are maximized with professional results.
Your purchase includes access details to the Mobile Marketing Strategy self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria:
- The latest quick edition of the book in PDF
- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...
- The Self-Assessment Excel Dashboard
- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
- In-depth and specific Mobile Marketing Strategy Checklists
- Project management checklists and templates to assist with implementation
INCLUDES LIFETIME SELF ASSESSMENT UPDATES
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
SOCIAL MEDIA MARKETING STRATEGY is a fantastic book for the beginner or advanced internet marketer. It's a bundled resource for small business & startups, brands & bloggers, entrepreneurs & self-employed people. Whether you're trying to promote your blog or get sales leads from online traffic, this is the marketing book that will help you do it. Check it out. I just know you will be impressed.
There are 95+ scoops of Insider's advice from leading marketers and top advertising executives, giving you their best TIPS for SUCCESS in marketing and promotion, CLEAR STRATEGY and CONTENT SPECS. YOU will LEARN: What MISTAKES to avoid with your social media marketing strategy - the do's and don'ts How to boost INTERACTION based on research data and psychological behavior How to optimize social media POSTS to amplify organic reach How different social networks compare and which one is best for you How to optimize social and search factors to rank higher in SEARCH RESULTS How to boost TRAFFIC to your website & convert LEADS to customers How to optimize your WEBSITE and BLOG for the best user experience What content types works best and how to CRAFT visual CONTENT (for free & on a shoe string) How to distribute and PROMOTE your content - with inbound and outbound marketing practices *****
SOCIAL MEDIA MARKETING STRATEGY is the BEST all-in-one HOW-TO Guide on: Marketing Strategy - Social Media - Content Marketing - Inbound Marketing - Networks & SEO - Social Selling
AND it's a handy digest to help you with: Traffic & Links - Followers & Communication - Conversion Marketing - Organic Reach - Analytics - Advertising
FOR the TOP social media NETWORKS: Facebook - Google+ - Instagram - LinkedIn -...- Pinterest - Twitter - YouTube
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Автор: Atherton Julie Название: Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement ISBN: 1789660319 ISBN-13(EAN): 9781789660319 Издательство: Неизвестно Рейтинг: Цена: 164150.00 T Наличие на складе: Невозможна поставка. Описание: Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an integrated customer engagement strategy.
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Dropshipping: The Latest Strategies; Discover How to Make Money with Dropshipping contains everything you need to know to get your dropshipping business up and running. By the time you finish, you will be able to take the first steps to start your own dropshipping business. There is a lot of information out there about starting your business, but this book takes the most information and puts it together in an easy-to-read, concise format. Throughout the book, best practices are given to help you succeed on your business journey.
You will learn valuable information that can save you time and money as you begin your dropshipping business. The information you will learn is for the novice or advanced entrepreneur. You will learn important info:
The best way to pick products, as well as the easiest way to structure your business,
What you need to get a solid brand that is not as hard as you think,
Different ways to get your dropshipping dreams off the ground,
A brutally honest look at what you need to know about dropshipping before you begin,
How to find legitimate suppliers and the easiest ways to communicate with them,
How to create your website with Shopify, and other ways to create your website even if you do not have money,
And lastly, what to do when you start bringing in more money to help scale your business.
The right techniques to achieve and live the social media marketing lifestyle -The 4 big social network that you need to use in every campaign -Easy step-by-step Facebook advertising techniques that you can start applying today -How to make money with Facebook ads -The power of Facebook groups and Facebook pages -How to create a profitable campaign from scratch -How to leverage your passion to create an online business based on social media marketing -And much more
Dropshipping: The Latest Strategies; Discover How to Make Money with Dropshippingis the book you need to change your life. It doesn't matter if you have the money or you don't have money. A lack of money will not prevent you from staring your journey. By the time you finish reading this book, you will feel confident in knowing everything you need to know to start your online business.
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