Designing Technical and Professional Communication: Strategies for the Global Community, Andrews Deborah C., Tham Jason C. K.
Автор: David Lindsay Название: Scientific Writing = Thinking in Words ISBN: 1486311474 ISBN-13(EAN): 9781486311477 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24030.00 T Наличие на складе: Нет в наличии. Описание: Presents a way of thinking about writing that builds on the way good scientists think about research. The simple principles in this book will help you to clarify the objectives of your work and present your results with impact. Fully updated throughout, this book makes communicating research easier and encourages researchers to write confidently.
Автор: Eric Friginal, Elizabeth Mathews, Jennifer Roberts Название: English in Global Aviation: Context, Research, and Pedagogy ISBN: 1350059315 ISBN-13(EAN): 9781350059313 Издательство: Bloomsbury Academic Рейтинг: Цена: 30610.00 T Наличие на складе: Нет в наличии. Описание:
Taking readers step-by-step through the major issues surrounding the use of English in the global aviation industry, this book provides a clear introduction to turning research into practice in the field of English for Specific Purposes (ESP), specifically Aviation English, and a valuable case study of applied linguistics in action. With both cutting-edge research and evidence-based practice, the critical role of English in aviation is explored across a variety of contexts, including the national and global policies impacting training and language assessment for pilots, air-traffic controllers, ground staff, and students.
English in Global Aviation teaches readers how to apply linguistic research to real world, practical settings. The book uses a range of corpus-based findings and related research to provide an effective analysis of the language needs of the aviation industry and an extended look at linguistic principles in action. Readers are presented with case studies, transcriptions, radiotelephony, and a clear breakdown of the common vocabulary and phrasal patterns of aviation discourse. Students and teachers of both linguistics and aviation will discover the requirements and challenges of successful intercultural communication in this industry, as well as insights into how to teach, develop, and assess aviation English language courses.
Автор: Wenshan Jia Название: Global Communication: Theories, Policies, Strategies, and Skills ISBN: 0765643863 ISBN-13(EAN): 9780765643865 Издательство: Taylor&Francis Рейтинг: Цена: 27550.00 T Наличие на складе: Невозможна поставка. Описание: Leading for the Common Good explores the distinctive nature of public service leadership with an eye toward serving at least two main purposes: to develop a better understanding of the nature of public service leadership, including when and where it is desirable, and to assist practicing and potential public service leaders in carrying out their leadership roles.
An overview of the practice of strategic global and multicultural public relations in various sectors
Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process--formative research, planning, implementation, evaluation, and stewardship--is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice.
All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors.
Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension.
Employs a real-world approach to public relations principles, practices, and strategies
Focuses on global public relations rather than outdated nation-centered models
Fills a gap in current literature on multinational and multicultural public relations
Explains the public relations strategies that are best suited for each sector
Includes summary sections that contain suggested readings and supplemental online links
Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.
Автор: Bharadwaj Apoorva, Rath Pragyan Название: Public Speaking for Leaders: Communication Strategies for the Global Market ISBN: 1032042354 ISBN-13(EAN): 9781032042350 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach.
Автор: Coombs W. Timothy, Harker Jennifer L. Название: Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market ISBN: 0367898721 ISBN-13(EAN): 9780367898724 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.
Автор: Coombs W. Timothy, Harker Jennifer L. Название: Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market ISBN: 0367902990 ISBN-13(EAN): 9780367902995 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.
Автор: ST?PHANE GOLDSTEIN Название: Informed Societies Why information literacy matters for citizenship, participation and democracy ISBN: 1783304227 ISBN-13(EAN): 9781783304226 Издательство: Facet Рейтинг: Цена: 105530.00 T Наличие на складе: Невозможна поставка. Описание: This book explains how and why information literacy can help to foster critical thinking and discerning attitudes, enabling citizens to play an informed role in society and its democratic processes.
Автор: Bharadwaj Apoorva, Rath Pragyan Название: Public Speaking for Leaders: Communication Strategies for the Global Market ISBN: 0367030527 ISBN-13(EAN): 9780367030520 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach.
Автор: Jandt Fred E. Название: An Introduction to Intercultural Communication: Identities in a Global Community ISBN: 1483344304 ISBN-13(EAN): 9781483344300 Издательство: Sage Publications Рейтинг: Цена: 91870.00 T Наличие на складе: Поставка под заказ. Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.
Автор: Andrews, Deborah C. Tham, Jason C. K. Название: Designing technical and professional communication ISBN: 0367549603 ISBN-13(EAN): 9780367549602 Издательство: Taylor&Francis Рейтинг: Цена: 54090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This concise and flexible core textbook integrates a design thinking approach, rhetorical strategies, and a global perspective to help students succeed as technical and professional communicators in today’s multimodal, mobile, and global community. Design thinking and good communication practices are rooted in empathy and human values. The integrated approach fosters students' ability to address the complex problems they will face in their careers, where they will collaborate with people who present diverse expertise, cultures, languages, and values. This book introduces the knowledge and skills as well as agile activities that help students communicate on projects within local and global communities. Parts 1 and 2 introduce the strategies for design thinking, audience analysis, communicating ethically, collaborating professionally, and managing projects to define problems and implement solutions. In Parts 3 and 4, students learn to compose content in text and visuals. They learn to structure and deliver content by choosing the right genre and selecting effectively from the communication options available in today's multimodal environment.Designing Technical and Professional Communication serves as a flexible core textbook for technical and professional communication courses. An instructor’s manual containing exercises, sample syllabus, and guidance for teaching in a variety of settings is available online at www.routledge.com/9780367549602.
Название: Assessment in Technical and Professional Communication ISBN: 0415362822 ISBN-13(EAN): 9780415362825 Издательство: Taylor&Francis Рейтинг: Цена: 56130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A collection of essays that focuses on both how and why assessment serves as a key element in the teaching and practice of technical and professional communication. It offers teachers, students, scholars, and practitioners evidence of the increasingly valuable role of assessment in the field, as it supports and enriches our thinking and practice
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