Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Нет в наличии. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Lieb Rebecca Название: Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy ISBN: 0749479752 ISBN-13(EAN): 9780749479756 Издательство: Неизвестно Рейтинг: Цена: 50790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Identify the real content marketing roadblocks and how to address the disruption with guidance from the field`s most respected name.
Автор: Santiago Lopez Название: Value-based Marketing Strategy ISBN: 162273033X ISBN-13(EAN): 9781622730339 Издательство: Неизвестно Рейтинг: Цена: 67440.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: - How the forces of supply and demand interact with customer Value; - The relationships between benefits, quantities, prices and costs; - How to develop effective competitive strategies; - How to manage inventory and product mix efficiently; - How to apply the Value model to increase profitability, and solve major marketing problems. The book sets forth several new approaches for marketing and pricing decision-making: - The concept of Value integrates marketing, finance, economics and accounting, in order to link Value-based pricing with relationship marketing. - The law of supply and demand is restated with quantity as a function of Value instead of price; this makes it a more realistic and practical tool for understanding today s highly today s highly competitive business environment. - The confrontation and complementation concepts provide useful tools for guiding marketers into new segments, and pricing products accordingly. They play a key role for devising win-win strategies, not only with customers, but also with competitors. - The Value Matrix is a practical tool for understanding the product s positioning, analyzing its competition, setting prices and developing strategy. It aims at achieving an optimal balance between customer loyalty and product mix profitability. - The Value Life Cycle illustrates how Value acts as a force that constantly changes revenue, providing insight for developing strategies in each phase of the product s life cycle. - Analogies with physics illustrate how policy constraints create resistance to sales velocity, thereby determining the rate at which a firm advances towards its financial and marketing goals. - The strategy for pricing business services applies Value to balance supply with demand; this leads to increased revenue. - The marketing approach set forth unifies product portfolio and inventory management with Value-based pricing for maximizing income. Clear explanations and accessible language make this book ideal for marketing professionals and non-specialists. Advanced readers may refer to the appendices, where the subjects are analyzed further and the mathematical foundations are laid out; numerous solved problems of pricing and costs are included.
Автор: Taylor Heidi Название: B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement ISBN: 0749481064 ISBN-13(EAN): 9780749481063 Издательство: Неизвестно Рейтинг: Цена: 50790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.
Автор: Piercy Nigel Название: Export Strategy: Markets and Competition (Rle Marketing) ISBN: 1138969419 ISBN-13(EAN): 9781138969414 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and nonprice forms of competition, and this is assessed in the second part of the book.
Автор: Dent Julian Название: Sales and Marketing Channels: How to Build and Manage Distribution Strategy ISBN: 0749482141 ISBN-13(EAN): 9780749482145 Издательство: Неизвестно Рейтинг: Цена: 62520.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.
Автор: Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary Название: Marketing Channel Strategy: An Omni-Channel Approach ISBN: 1138593931 ISBN-13(EAN): 9781138593930 Издательство: Taylor&Francis Рейтинг: Цена: 244990.00 T Наличие на складе: Невозможна поставка. Описание: This is the first book on the market to offer a completely unique, updated approach to channel marketing. The authors have adapted this text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.
Автор: Kolb, Bonita M. (lycoming College, Usa) Название: Marketing strategy for the creative and cultural industries ISBN: 0367419777 ISBN-13(EAN): 9780367419776 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
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Автор: Christopher Lovelock, Jochen Wirtz Название: Services Marketing: People, Technology, Strategy (Ninth Edition) ISBN: 194465979X ISBN-13(EAN): 9781944659790 Издательство: World Scientific Publishing Рейтинг: Цена: 116160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com.Key Features:
Автор: Prange Christiane Название: Market Entry in China: Case Studies on Strategy, Marketing, and Branding ISBN: 3319804995 ISBN-13(EAN): 9783319804996 Издательство: Springer Рейтинг: Цена: 74830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
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