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Services Marketing: People, Technology, Strategy (Ninth Edition), Christopher Lovelock, Jochen Wirtz


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Автор: Christopher Lovelock, Jochen Wirtz
Название:  Services Marketing: People, Technology, Strategy (Ninth Edition)
ISBN: 9781944659790
Издательство: World Scientific Publishing
Классификация:
ISBN-10: 194465979X
Обложка/Формат: Hardback
Страницы: 684
Вес: 1.59 кг.
Дата издания: 28.10.2021
Серия: Economics/Business/Finance
Язык: English
Размер: 160 x 237 x 25
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Sales & marketing, BUSINESS & ECONOMICS / Industries / Service,BUSINESS & ECONOMICS / International / Marketing,BUSINESS & ECONOMICS / Marketing / General
Рейтинг:
Поставляется из: Англии
Описание: Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructors Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com.Key Features:

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Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

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Services Marketing: People, Technology, Strategy (Ninth Edition)

Автор: Christopher Lovelock, Jochen Wirtz
Название: Services Marketing: People, Technology, Strategy (Ninth Edition)
ISBN: 194465982X ISBN-13(EAN): 9781944659820
Издательство: World Scientific Publishing
Рейтинг:
Цена: 58080.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com.Key Features:


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